Are Customer Reviews More Important Than Professional Reviews?

For marketers, an upside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than ever. For marketers, a downside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than […]

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Big Sports Equal Big Bucks

CBS recently announced that it had sold out all of the advertising slots for the 2013 Super Bowl next month. The average price for a 30-second ad is $3.8 million, with some slots going for more than $4 million per 30 seconds. And the 2012 baseball World Series ads went for $500,000 per 30-second spot. […]

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Companies’ LinkedIn Advertising

As the leading professional social network, LinkedIn is becoming more attractive as an advertising medium for firms. Nonetheless, LinkedIn advertising is not always optimal. Lisa Raehsler notes (at Clickz): “LinkedIn Advertising allows access to millions of users who drive business decisions. According to LinkedIn, as of September 30, 2012, it operates the world’s largest professional network […]

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12-12-12 Concert: The Morning After

Like many of you, we watched the 12-12-12 Sandy Relief concert last night. (Read more about the concert from yesterday’s post). While it’s still too early to gauge the concert’s financial effect, here’s my early reaction: This was a once-in-a-lifetime assemblage of music and entertainment talent. The concert itself was GREAT. The marketing and execution […]

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Rules of the Road: Social Media and B2B Marketing

Through a post at Multichannel Merchant, Worldwide Partners, Inc. agencies Godfrey, Mintz & Hoke and Traction Creative present 10 rules for better social media use in business-to-business marketing. Click the image to read the 10 rules.    

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How Companies Can Improve Their Social Media Engagement

More companies are involved with social media today. But, many of them can still do much better. Anna Papachristos writes for 1to1 Magazine that: “As social media’s popularity continues to gain momentum, companies must grow their social presence into active participation, thereby using social networks to develop a dialogue with these vocal consumers. Yet, while […]

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