Experts All Atwitter about Super Bowl Ads

  Click the image for the full story Knowledge@Wharton reports that ” ‘proving again the appeal of chatting online while watching TV, the tense end of Super Bowl XLVI on Sunday night set a new record for simultaneous Twitter messages,’ according to an article in the New York Times. As the game was winding down, […]

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Super Bowl Ad Buzz: What People Said on Social Networks

    Click on the image for the story Social media were abuzz with diverse opinions on ads. Here’s a sampling of comments [and video clips] regarding specific commercials, brand categories and the 2012 ads in general.

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Online Ad Spending Consolidates Among Search, Banners, Video

  Click the image for the full story Three ad formats will get at least 80% of online dollars through 2015. As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners, and video advertising.

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