Businesses Getting More Involved with Friending on Facebook

Businesses are getting a much better grasp of how to utilize Facebook, as this infographic highlights. Post suggested by KCG  

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Communication Problems During Crises Lead to More Frustration

Living in the New York area has been a challenge for the last week and a half. Best wishes to all of those and their families who have suffered during Superstorm Sandy and its aftermath. I hope things get better for you soon. As a professor who teaches on the topic of crisis management, I […]

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Social Media Tips for B2B Firms

As Erin Lynch and Tim Parry report for Multichannel Merchant: “According to MCM Outlook 2012-13, B2B merchants have not adopted social media at the same pace as its B2C counterparts – 83.1% of the B2C respondents said they market through social media, compared to just 66% of B2B respondents.” Click the image for some B2B […]

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Brand Advocates and Social Media

Interested in learning more about the impact of brand advocates and their use of social media? Then, check out this report from eMarketer, sponsored by Google’s Wildfire (software that “enables brands to grow, engage, and monetize their social audience”). Click the image to access the report.  

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Social Media Blunders: An Infographic

Blunders abound throughout the social media sphere — often due to shooting from the hip or not thinking through all of the possible reactions to a post. Look at this infographic for some good examples of social media blunders. by MDGadvertising  Post suggested to KCJ.  

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Is Axe Going Too Far in Its Ads (Wink! Wink!)?

Unilever’s Axe brand, which is targeted toward young adults, frequently pushes the envelope with its advertising. This is once again evident in a new campaign aimed at college students. As Bruce Horovitz reports for USA Today: “Unilever, one of the world’s largest consumer product makers, this week will unleash a controversial online ad campaign for […]

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