April Fools! You’ve Been Spamvertised

We call it phishing; others say it is spamvertising. Whatever the name, it’s mean stuff! According to Webroot, Inc.: “Spamvertising is the combination of the words ‘spam’ and ‘advertising.’ It’s the super nasty stuff that arrives in your email inbox and, recently, even in your Facebook messages. All you have to do is click on […]

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Opt-In Email Offers a Lesson in Loyalty Creation

   Click the image for the full story So, is Facebook really worth $100 billion? According to eMarketer research, only 27% of Facebook users view ads in a positive manner, compared with 47% for email. And people REALLY don’t like pop-up ads. Where do you stand?

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“Hunger Games” Goes Social

 Photo by Gustavo Caballero/Getty Images for Allied-THA. Click the image for the full story The upcoming movie “Hunger Games” has taken social media marketing to a whole new level. As reported by Brooks Barnes in the New York Times: “Selling a movie used to be a snap. You printed a poster, ran trailers in theaters […]

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Why You Can’t Win If a Story Goes Viral

Click the link for the story behind the story — how do you ever combat bad publicity that spreads like wildfire? The falsities spread about Apple’s working conditions in China: http://mediadecoder.blogs.nytimes.com/2012/03/16/this-american-life-retracts-episode-on-apples-suppliers-in-china/?hp

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Stores Smarten Up Amid Spam Flood

   Click the image for this Wall Street Journal story As Dana Mattioli reports: “Retailers have started to wear out their welcome in customers’ E-mail inboxes, forcing stores to rethink their spam strategies. Last year, the nation’s top 100 retailers by E-commerce revenue sent recipients an average of 177 emails apiece, up 87% from 2007, […]

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How to Create a Hugely Successful Global Internet Marketing Campaign?

    Click the image for the full story “Evian’s video of Roller Skating Babies was not only watched millions of times in the YouTube but it has also inspired a huge amount of different versions of this video with different sound tracks all over the world. This is a masterpiece of viral marketing. But note also […]

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Preparing for Social Media Crises

     Click the image for the full story ” ‘Be prepared’ is not just the motto of the Boy Scouts, but a credo that every company should adhere to if it wants to be successful. And that includes having a sound strategy for social media interactions, including handling crises.”

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