Television and Sports: A Marriage Made in Heaven

Whether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable networks). As a result, sports leagues receive billions of dollars in rights fees each year. Why? Sporting events tend to be live, unscripted, popular, and […]

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Create Marketing Content Worth Looking For by Consumers

Click the logo below to learn valuable 15 valuable tips for delivering marketing content that fosters a competitive edge and stands out from the crowd.

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Media Consumption: Who, What, and When?

Advertising Age, Magid Generational Strategies, and MBA Online collaborated to investigate the usage of various media by the generation of users and the time of day. Magid collected the data, and Ad Age and MBA online developed the infographic presented below.    

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How Does Sports Marketing Overcome the Taint of Bad Behavior?

Earlier this week, Chad Johnson (Ochocinco) landed in jail, was dropped by the NFL’s Miami Dolphins, had his wife of 41 days file for divorce, and lost his TV show on VH1 after allegations of domestic violence. Today, Major League Baseball announced the 50-game suspension of Melky Cabrera of the San Francisco Giants after he […]

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Are Too Many Ad Clicks on Facebook from Bots?

From a business perspective, companies want to know if the money they spend on Facebook advertising is getting results. Recently, there been reports that a lot of the ad clicks on Facebook are generated by bots and not real people. To say the least, this is a concern for advertisers. According to Dave Thier, writing […]

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Old Media? Not as Dead as Reported

Bloomberg’s Sheila Dharmarajan reports on the surge of ‘old’ media stocks as they outperform ‘new’ media stocks and why investors are turning back to the tried and true media giants. She speaks on Bloomberg Television’s ‘In The Loop.’ Click the image to view the video clip.    

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Mom Marketing: P&G’s Steps Up Its Viral Marketing Efforts

Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each year, it spends billions of dollars on advertising/promotions in all sorts of media. This year, P&G has stepped up its multi-media efforts and has become […]

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Do Celebrity Endorsements Work?

We know that companies often pay celebrities (even minor ones) to endorse their products. This has gone on for decades with the mainstream media, and now this practice is hitting social media in full force. But as with traditional media, the question for social media endorsements is the same: Do you celebrity endorsements work? According […]

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The Power of An Apology in Building Trust

With the advent of social media and the rise in consumer expectations, companies need to do more to make things right. According to customer satisfaction gurus Don Peppers and Martha Rogers: “As technology catapults us into the E-social era, corporate apologies will become more common, not only because companies get caught making mistakes more often, […]

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