Rules of the Road: Social Media and B2B Marketing

Through a post at Multichannel Merchant, Worldwide Partners, Inc. agencies Godfrey, Mintz & Hoke and Traction Creative present 10 rules for better social media use in business-to-business marketing. Click the image to read the 10 rules.    

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How Companies Can Improve Their Social Media Engagement

More companies are involved with social media today. But, many of them can still do much better. Anna Papachristos writes for 1to1 Magazine that: “As social media’s popularity continues to gain momentum, companies must grow their social presence into active participation, thereby using social networks to develop a dialogue with these vocal consumers. Yet, while […]

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Businesses Getting More Involved with Friending on Facebook

Businesses are getting a much better grasp of how to utilize Facebook, as this infographic highlights. Post suggested by KCG  

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Communication Problems During Crises Lead to More Frustration

Living in the New York area has been a challenge for the last week and a half. Best wishes to all of those and their families who have suffered during Superstorm Sandy and its aftermath. I hope things get better for you soon. As a professor who teaches on the topic of crisis management, I […]

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Social Media Tips for B2B Firms

As Erin Lynch and Tim Parry report for Multichannel Merchant: “According to MCM Outlook 2012-13, B2B merchants have not adopted social media at the same pace as its B2C counterparts – 83.1% of the B2C respondents said they market through social media, compared to just 66% of B2B respondents.” Click the image for some B2B […]

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Brand Advocates and Social Media

Interested in learning more about the impact of brand advocates and their use of social media? Then, check out this report from eMarketer, sponsored by Google’s Wildfire (software that “enables brands to grow, engage, and monetize their social audience”). Click the image to access the report.  

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