Economy-Proof Ads: Funny Beats Frugal in Advertising

As reported by James Russo, a Nielsen Vice-President: “Over the next decade, estimated global consumer spending will exceed $450 trillion. With so much at stake — and many markets continuing to face tough economic realities, how do advertisers reach and resonate with an increasingly diverse, demanding, and connected audience? Nielsen conducted an in-depth custom research […]

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Leverage the Power of Twitter

According Susan Hanshaw, CEO of Inner Architect, a digital marketing firm: “Most merchants on Twitter are using the channel like a public E-mail platform. The majority of messages are sales pitches and very little engagement with followers, which completely misses the point — and the opportunity — of Twitter.” Click the image to see how […]

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The Power of YouTube: Humor That Hits the Spot

Through its International version of this YouTube video, Evian has garnered more than 56 million views. The U.S. version (which is virtually the same) has had about 17 million additional views. Does this clever ad campaign make you want to dance — on roller skaters and while drinking Evian water? P.S.: If this video does […]

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New DVR to Fully Zap Out Ads

The Hopper from Dish Network is a consumer’s dream — setting up programs that are DVRed to not only skip commercials during playback but to blank them out — and a marketer’s nightmare. Big battles will be coming. Look at this story in today’s Wall Street Journal for an interesting perspective.

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April Fools! You’ve Been Spamvertised

We call it phishing; others say it is spamvertising. Whatever the name, it’s mean stuff! According to Webroot, Inc.: “Spamvertising is the combination of the words ‘spam’ and ‘advertising.’ It’s the super nasty stuff that arrives in your email inbox and, recently, even in your Facebook messages. All you have to do is click on […]

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