Even though we live in an era of self-service and growing online/mobile shopping, the personal touch still has an important place in marketing.
According to Introhive, a sales-support firm:…
Read moreMarketing communications involve all forms of advertising, public relations, sales promotion, and personal selling — both offline and offline.
During the 2013 holiday season, retailers will be offering a lot of sales to attract price-conscious consumers. So, when are these retailers targeting their deals?
According to Kathy Kristoff, writing …
Read moreSome companies like using celebrities in their ads because of their appeal and the buzz they may create. Some endorsers have been great, others not so much. (We’re naming no …
Read moreMany of us participate in at least one customer loyalty program. Why? We love getting free stuff. And to attract and retain loyalty from customers, the programs reward us for …
Read more