Rules of the Road: Social Media and B2B Marketing

Through a post at Multichannel Merchant, Worldwide Partners, Inc. agencies Godfrey, Mintz & Hoke and Traction Creative present 10 rules for better social media use in business-to-business marketing. Click the image to read the 10 rules.    

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How B2B Firms Can Be More Like B2C Firms

In the video clip below, Paul Dunay, vice-president of global marketing at Maxymizer, shares five ways that business-to-business marketers need to be more like business-to-consumer marketers in this interview with Jeff Ogden of Find New Customers.  

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Social Media for B2B Experts and Content Marketers

exploreB2B has published an excellent article on content marketing online, including business-to-business marketing. Click the infographic to access the full report.    

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Is Blogging Right for You?

Blogging can be rewarding in many ways. I write this as I hit post 340 on this blog (and 500 on my other blog on retailing). It can be a great way to connect to people around the world. But, it is time consuming, too. I encourage more of you to blog; and here are two […]

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Google Analytics Metrics to Watch When Launching an E-Commerce Site

Google Analytics is a great tool — when used properly. As Caleb Donegan notes at the YouMoz Blog: “One of the most daunting, yet rewarding, task to take on is that of launching an E-commerce site. In the first six months of launching a site, you are going to track different metrics then you would […]

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Web Site Usability and B-to-B

B-to-B Web site visibility and analytics have not received the same attention as with B-to-C sites. However, it is equally important. As Richard H. Levey writes for Multichannel Merchant: “The obvious difference between business-to-business and consumer Web sites is the immediacy of conversion. B-to-B sales cycles are usually much longer, and often incorporate live salespeople […]

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The Best and Worst Times to Post on Social Networks

When do you blog, tweet, or post to Facebook and other social media? Take a look at this excellent infographic to see the best and worst times.   Infographic from Social Caffeine; Clocks image via Shutterstock  

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Google to Display Its Knowledge Graph Carousel to Global Users

As Drew Olanoff puts it: “Google’s Knowledge Graph has become a handy tool when you’re searching for things that interest you. There are a few reasons why it’s a handy feature, but most of all it provides context to what you’re searching for.”   Here’s how Google describes it: “Last month, we showed how you […]

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Create Marketing Content Worth Looking For by Consumers

Click the logo below to learn valuable 15 valuable tips for delivering marketing content that fosters a competitive edge and stands out from the crowd.

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