Create Marketing Content Worth Looking For by Consumers

Click the logo below to learn valuable 15 valuable tips for delivering marketing content that fosters a competitive edge and stands out from the crowd.

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Is Your Social Media Data Misinforming Your Marketing Strategy?

Nielsen’s Johann Dudley asks a very important question in the title above. A lot of firms that use social media really do not properly understand or apply the right metrics when analyzing their social media performance. Read Dudley’s full article that addresses this topic by clicking the image below.    

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What Makes Your Blog Good?

Here are some more tips on how to get the most out of your blog from a career perspective: Be sure that your blog is on a professional topic, which would encourage you to note the blog URL on your resume. Have a blog title that pertains to the blog’s focus. Include an “About” section at the […]

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FREE Webinar: Tag Management 101

    Click the image to register for this free webinar Learn how to increase online results through tagging, digital marketing’s hottest innovation through this co-sponsored webinar (American Marketing Association and Tealium): “Tag management enables marketers to manage all their vendor tags via a single line of code and an intuitive Web interface.  Learn the different ways digital […]

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Eight Free, High-Content Presentations: BE SURE TO LOOK AT THE LAST ONE!

 Click the image to register Presentation topics: Small Business WordPress Web Site in 1 Hour (beginner-intermediate): “Starting from an empty hosting account, we’ll create a professional Word Press Web site, using the Weaver theme (very professional and flexible free theme).” StudioPress theme family styling tutorial (intermediate): “StudioPress themes are extremely popular and accessible. Come to […]

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Common Blogging Errors

 In reviewing many blogs, these are the most common errors I find:   Not setting up the blog theme and posts in a professional manner that would encourage you to provide a blog link on your resume or Web site. Not having posts that build on another or the overall theme of your blog. There are […]

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WordPress.com, WordPress, and WordPress.org

The distinctions between WordPress.com, WordPress, and WordPress.org can cause some confusion. Let’s clear them up. Click on the image for the story.     Thanks to Ram Kumarasubramanian for suggesting this link!  

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An Easy Guide to Developing a Blog with WordPress

Click on the link for a PDF file on “Tips for Setting Up a WordPress Blog (a Beginner’s Brief Guide)” by Professor Joel R. Evans, Zarb School of Business, Hofstra University (February 9, 2012). Tips for Setting Up a WordPress Blog  

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Learning Dreamweaver

For those who want to learn Dreamweaver on their own, these tutorials can be a big help. To get more hints — and see how to post a Web page through your Hofstra Pride account — look at the notes at the course Blackboard site.    (1)     (2)      (3)    Click the images […]

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