How Brands Can Incentivize Our Good Behavior

Leading companies such as Nike and IBM (yes, Nike does a lot of good stuff too, besides selling pricey sneakers 🙂 ) have recently developed marketing campaigns specifically intended to motivate/encourage good behavior on our part. For instance, as reported by JWT Intelligence: “One way in which gamification, one of our 10 Trends for 2011, […]

Read more

Are We All Braggarts Now?

The Wall Street Journal uses the provocative question above as the title in a recent article by Elizabeth Bernstein. Social media have really gotten us talking about ourselves, the companies and products that we love and hate, and a variety of other “I” topics. What are the implications of this? As Bernstein writes in the […]

Read more

Rethinking Made in China

JWT Intelligence regularly produces reports on a wide variety of marketing subjects and makes them readily available. Recently, JWT Intelligence published a report about the changing status of Chinese brands. As noted in the report’s executive summary: “China is the globe’s most populous country and its second biggest economy (one that’s forecast to move ahead of […]

Read more

Media Consumption: Who, What, and When?

Advertising Age, Magid Generational Strategies, and MBA Online collaborated to investigate the usage of various media by the generation of users and the time of day. Magid collected the data, and Ad Age and MBA online developed the infographic presented below.    

Read more

Sports and Entertainment Marketing

I have just created a new blog category on sports and entertainment marketing and moved a number of previous posts there. I am also including links to several interesting recent stories in this post.   Sports-Related YES/ForbesSportsMoney Video Episodes Do the Olympics Make Money? The Olympics Are Coming, But Not for All A Library of Free […]

Read more

Consumers Need to Become More Price Aware

As Phil Lempert, the Supermarket Guru, notes: “Retailers and [consumer product manufacturers] continue to mask everyday price increases with smaller package sizes, fractional ounce content, and uneven dollar amounts that shoppers find hard to compute. While everyday prices rise — and they likely will again in 2013 due to the Midwest drought and other weather […]

Read more

Google Search’s Policy for Copyrighted Material

Just yesterday, we blogged about Google’s having to pay a large fine because of its privacy practices. See that post here. So, it is more than a little interesting that today, Hollywood Reporter and others are writing about Google’s new emphasis on slowing down copyright violations (‘Google Search to Start Targeting Copyright Violators’). As Paul […]

Read more

Google Pays Big Fine Over Privacy

Large online firms continue to face legal penalties over the way they treat peoples’ right to privacy. Today, Google agreed to a settlement with the FTC. As reported by Claire Cain Miller for the New York Times: “The Federal Trade Commission on Thursday fined Google $22.5 million to settle charges that it bypassed privacy settings […]

Read more

Are Too Many Ad Clicks on Facebook from Bots?

From a business perspective, companies want to know if the money they spend on Facebook advertising is getting results. Recently, there been reports that a lot of the ad clicks on Facebook are generated by bots and not real people. To say the least, this is a concern for advertisers. According to Dave Thier, writing […]

Read more