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Do You Still Believe Sports and Entertainment Marketing Don’t Overlap?

Amazing, huh? After auditioning a number of traditional entertainment personalities to join Kelly Ripa, former NY Giants All Pro defensive end and Super Bowl winner Michael Strahan was chosen as co-host for the popular daytime talk show now called “Live with Kelly and Michael.” This again reinforces the symbiotic nature of sports and entertainment marketing. […]

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Businessweek Calls ESPN the “Everywhere Sports Profit Network”

In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with a projected $8.2 billion in revenue in 2012, according to research firm SNL Kagan. Head count has doubled in the last seven years to 7,000 employees […]

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Leading Entertainment Marketing Blogs

Here’s our list of some of the best entertainment blogs that are now on the Web: Adobe Digital Marketing: Media & Entertainment Businessweek on Branded Entertainment BuzzFeed Celeb Deadline Hollywood HuffPost Entertainment TMZ Wall Street Journal Entertainment

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Be Relevant with E-Mail Marketing

Many companies are not doing an effective job with their E-mail marketing campaigns. As a result, they may be annoying their customers and achieving poor results. Click the image to access some tips from 1to1 media on how to do better.    

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The Rolling Stones at 50: A Businessweek Fact Sheet

This year, the Rolling Stones marked their 50th anniversary as a rock band. It was recently announced that they would be performing 4 shows later this year, including 2 at Brooklyn’s new Barclays Center, the home of the NBA’s Brooklyn (formerly New Jersey) Nets. In  a recent story, Businessweek ‘s John Lopez compiled an interesting […]

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The Value of Mobile Shopping Apps

For people who love their mobile phones, what could be better than apps that make shopping easier and more fun — while pointing out discounts? As Greg Bensinger writes for the Wall Street Journal : “Bargain hunters have never had it better. A wealth of mobile apps are helping shoppers find the merchandise they want […]

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How Businesses Can Better Use the Facebook Timeline

Vocus is a leader in cloud-based marketing and PR software that better enables businesses to reach and influence shoppers across a variety of social networks, online sites, and other media. The firm regular publishes targeted white papers. Click the image below to access the white paper on how to utilize the Facebook timeline more effectively. […]

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Athletes Do Good Deeds, Too!

The misdeeds of athletes are reported and blogged about on a regular basis (see, for example, http://evansonmarketing.com/2012/08/15/how-does-sports-marketing-overcome-the-taint-of-bad-behavior). So when athletes do good deeds, they need to be publicized as well!!! As Jane Levere reports at the New York Times Web site:  “United Way has created a group of college-educated National Football League players, featured in […]

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