The Rising Costs of Staging a Broadway Show

We know that Broadway show ticket prices have risen dramatically over the years. Yet, some shows still fail because their production costs are so high. So instead of achieving the proverbial win/win combination, there is a greater chance at lose/lose (prices too high for ticket buyers/costs too high for investors). The as-yet-delayed show Rebecca is […]

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Rules of the Road: Social Media and B2B Marketing

Through a post at Multichannel Merchant, Worldwide Partners, Inc. agencies Godfrey, Mintz & Hoke and Traction Creative present 10 rules for better social media use in business-to-business marketing. Click the image to read the 10 rules.    

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Who’s Behind “Brand X”?

“Brand X” is the euphemism that is sometimes used to describe a private (store) brand. Store brands are often produced by the big-name manufacturers that occupy shelf space in the store. But, they are also produced by companies that specialize in private brands. One such company is Ralcorp, which is being acquired by food industry […]

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How Companies Can Improve Their Social Media Engagement

More companies are involved with social media today. But, many of them can still do much better. Anna Papachristos writes for 1to1 Magazine that: “As social media’s popularity continues to gain momentum, companies must grow their social presence into active participation, thereby using social networks to develop a dialogue with these vocal consumers. Yet, while […]

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Nintendo and the Evolving World of Video Gaming

It was less than a decade ago (November 2006) when Nintendo revolutionized the video game marketplace with its interactive — and highly successful — Wii. But, the landscape has gotten a lot more competitive since then, especially since Microsoft’s Xbox Kinect introduction. As Nick Winfield reports for the New York Times: “Nintendo’s enemies have arrived […]

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Social Media Ethics: Is This an Oymoron?

What do you think about this provocative scenario and questions from Level343, an international SEO and content marketing company? This is the link to the full story: Social Media Ethics – Have You Thought About It? The premise: You specialize in some form of Internet Marketing that includes Social Media. You take on a client […]

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Marketing Laptops in a Complex Market Space

What is a laptop computer? This used to be a straightforward question to answer: a portable personal computer. But, today the way laptops are marketed and bought is rapidly changing. As Walter Mossberg reports for the Wall Street Journal: “Just when you thought it was safe to shop for a new laptop, a fresh problem […]

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The Best Advice Received — and Passed On — by Leaders of Industry

Fortune magazine recently published an article titled “The Best Advice I Ever Got.” This article starts with a clever question: “What happens when you ask 21 luminaries from all walks — finance, law, tech, the military, and beyond – for the one piece of advice that got them to where they are today?” Click the […]

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