In new list of the best global brands, Coke is #1 for the 13th year. Guess who is closing in…

The strongest brands in the world shuffle a little from prior years. Apple (of course) is the biggest winner!!

Read more

Social Media Blunders: An Infographic

Blunders abound throughout the social media sphere — often due to shooting from the hip or not thinking through all of the possible reactions to a post. Look at this infographic for some good examples of social media blunders. by MDGadvertising  Post suggested to KCJ.  

Read more

The Conflicts Faced by Celebrity Endorsers

If you are a celebrity, what happens when your team’s or league’s sponsor is different from the one whom you company personally endorse? This is a frequent challenge for prominent sports celebrities in team sports. According to Chris Chase, writing for USA Today, such a scenario has recently embroiled Tom Brady (star NFL quarterback of […]

Read more

Generating Better Customer Satisfaction and Loyalty

Companies don’t always get it with regard to customer expectations, customer satisfaction, and customer loyalty. Look at this infographic to see how they can do better.   by infographicdesignteam. Browse more data visualization.  

Read more

Is Axe Going Too Far in Its Ads (Wink! Wink!)?

Unilever’s Axe brand, which is targeted toward young adults, frequently pushes the envelope with its advertising. This is once again evident in a new campaign aimed at college students. As Bruce Horovitz reports for USA Today: “Unilever, one of the world’s largest consumer product makers, this week will unleash a controversial online ad campaign for […]

Read more

A Nice Infographic on Advertising and Promotion

Look at these trends in advertising and promotion.   by erinferro. Browse more data visualization.

Read more

Unilever: Using Videos for Its Global Plans

Unilever is one of the world’s leading consumer products companies, with such brands as  Ben & Jerry’s, Dove, Hellmann’s, Lipton, and Pond’s. Its Web site notes: “On any given day, two billion people use Unilever products to look good, feel good, and get more out of life.” Check out this video about the firm’s approach. […]

Read more

Are You Really in Control of Your Privacy Settings Online?

When you select a privacy option, it is expected that your selection be honored. But, is it? It may depend on your browser settings. In a story for the New York Times, Natasha Singer writes that: “The new Internet Explorer 10 comes with the don’t-track-me option automatically enabled, a fact that the software makes clear. […]

Read more

The Best and Worst Times to Post on Social Networks

When do you blog, tweet, or post to Facebook and other social media? Take a look at this excellent infographic to see the best and worst times.   Infographic from Social Caffeine; Clocks image via Shutterstock  

Read more