Why Social Commerce Has Failed, and What Can Make It Work

Click the link for the full story According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the top 500 retailers have Facebook applications that enable […]

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Interested in Streaming Music? Then, Unlock the Spotify Universe!

According to Kevin Sintumuang, writing in the Wall Street Journal: “You could practically feel the air change as the tidal wave of hype came at us from across the Atlantic. There was this streaming music service in Europe called Spotify that was pure bananas. You could listen to every song you’d want to hear and […]

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Key Factors to Consider When Going Global with Your E-Commerce Initiatives

   The the image for the full report As Bridgeline Digital puts it: “E-Commerce is both the vehicle that has accelerated the creation and exponential growth of the largest marketplace in history, and the bond that holds that Web-based marketplace together. With global E-Commerce sales projected to reach nearly $1 trillion by 2013, those businesses […]

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More Online U.S. Retailers Shipping Globally

    Photo by Justin Sullivan/Getty Images. Click the image for the full story. If you lived in Australia, would you buy from Macys.com? For a $100 item it might cost another $200 for the value-added tax (yes, that’s something we don’t have in America) plus shipping. Take a look at the international section of Macys.com.  

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Why You Can’t Win If a Story Goes Viral

Click the link for the story behind the story — how do you ever combat bad publicity that spreads like wildfire? The falsities spread about Apple’s working conditions in China: http://mediadecoder.blogs.nytimes.com/2012/03/16/this-american-life-retracts-episode-on-apples-suppliers-in-china/?hp

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Google, Facebook to Stand Trial in India

 Click the image for the full Wall Street Journal story As Amol Sharama reports: “Google Inc. and Facebook Inc. are set to begin trial here Tuesday to face charges that they didn’t censor objectionable content from their sites, putting on stark display the legal risks for Internet companies chasing growth in India.”

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