Do Retailers Offer What We Want During Holiday Shopping?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , , 6

Predictions for the 2015 holiday shopping season are rather conservative, as a lot of consumers (both in the United States and globally) remain rather tight-fisted with their spending. Despite the …

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Customer Journey Mapping in a Digital Age

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As we have noted before, consumers follow a much different purchasing path than in the past. Millions of U.S. shoppers are “multi-channel,” because they shop in stores, online, and via …

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Will Tally Be a Winner for Inventory Management?

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As we know, managing inventory properly can possibly make or break a firm’s sales and profit goals. So, companies should be as efficient and accurate as possible in their inventory …

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What Do Americans Shoplift Most Often?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Trends , , , , , , , , 15

Shoplifting in retail stores accounts for billions and billions of dollars around the globe. In the United States alone, annual shoplifting losses amount to $13+ billion.

Take a look at …

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Innovation in Action: The Dinner Lab

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , 21

The Dinner Lab has turned dining out into a very unique and fun occasion. It is “a place to discover what’s possible. Our nomadic dining experience invites members to try …

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