Making iMacs in the USA?

After a lot of negative publicity generated by the poor labor practices of at least one of its Chinese suppliers, Apple is now considering making iMacs in the United States. As noted by CBS MarketWatch: “In what would be a major departure from its previous manufacturing practices, Apple appears to be assembling some iMacs in […]

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Who’s Behind “Brand X”?

“Brand X” is the euphemism that is sometimes used to describe a private (store) brand. Store brands are often produced by the big-name manufacturers that occupy shelf space in the store. But, they are also produced by companies that specialize in private brands. One such company is Ralcorp, which is being acquired by food industry […]

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Marketing Laptops in a Complex Market Space

What is a laptop computer? This used to be a straightforward question to answer: a portable personal computer. But, today the way laptops are marketed and bought is rapidly changing. As Walter Mossberg reports for the Wall Street Journal: “Just when you thought it was safe to shop for a new laptop, a fresh problem […]

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Mobile Comes to the Movies

Mobile media are becoming an important way for many movie goers to see what films are playing nearby, check showtimes, and even watch trailers. Click the chart for a good eMarketer story.  

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Americans Are BUYING Music. Now, That’s an Interesting Concept!

Despite the massive amount of music that is illegally downloaded, Americans are still actually purchasing a lot of their music. According to Ethan Smith, writing on the Wall Street Journal Blog: “The U.S. may not be the land of the free, after all — at least not of free music. Americans bought twice as many […]

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Detente Reached: Google and Publishers

After many years of battles, it appears that Google and book publishers have reached a major agreement with regard to Google’s digitizing books. As reported by Claire Cain Miller for the New York Times: “After seven years of litigation, Google and book publishers said on Thursday that they had reached a settlement to allow publishers […]

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Businessweek Calls ESPN the “Everywhere Sports Profit Network”

In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with a projected $8.2 billion in revenue in 2012, according to research firm SNL Kagan. Head count has doubled in the last seven years to 7,000 employees […]

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