Do You Use StumbleUpon?

Are you familiar with StumbleUpon? It’s a great site for sharing information that you have stumbled upon or want to find. This is how StumbleUpon describes itself: “We help you easily discover new and interesting stuff on the Web. Tell us what you like, and we’ll introduce you to amazing Web pages, videos, photos, and […]

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Are You Obsessed with Checking Your Facebook Account?

Does checking one’s Facebook page on a very frequent basis make a person happier or unhappier? As the Wall Street Journal reports: “A recent survey from the University of Michigan found that the more the subjects checked Facebook, the less satisfied they felt with their own lives.” Click the image below to see a video […]

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Where Consumers Will Pay More for Products from Socially-Conscious Companies

A good measure of a consumer’s interest in the social responsibility of companies is whether or not a consumer would be willing to pay more to buy the products of such firms. Nielsen recently did a global study on this topic; and the results might surprise you: “In Nielsen’s latest Global Survey on Corporate Social […]

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Music Streaming Booms on Smartphones

As we’ve reported before, many people LOVE their smartphones. And the use of smartphones is still growing. Take the case of music. As eMarketer reports: “More than one in five Americans will listen to music on their mobile phones this year, after usage nearly doubled in 2012. Listening to music on their phones is now […]

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Using Humor in Advertising: Nivea for Men

As more companies expand their efforts in the men’s personal care market, they are looking for ways to stand out. And they are often turning to humor, as is the case with Unilever’s Axe brand. Nivea has really stepped up its online promotion pace in partnership with Break Media’s Made Man division. There is a […]

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Ripoffs to Avoid

As consumers, we always need to be carefully about get ripped off — whether at a store or online. According to CBS Money Watch, these are some of the especially “outrageous” scams to keep in mind: The $46,000 “economy” car The $135 complaint fee The 1,000% shopping spree loan Penalty via pre-paid card Affiliate marketing […]

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What Media Are Most Popular with the U.S. Audience

Not surprisingly, in 2013, U.S. adults have begun spending more time daily online than watching TV. Print media are continuing to struggle for an audience. To learn more, click the chart below.    

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Marketer Versus Consumer Perceptions

As a rule, companies are the most successful when their strategies are perceived  by consumers as intended by those companies. According to a recent study of U.S. British executives and consumers by the Economist Intelligence Unit of Lyris — titled Mind the Marketing Gap: Sizing up Marketer and Consumer Perceptions by Industry: “Although traditional marketing […]

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Good Customer Service Can Raise Satisfaction AND Reduce Costs

Some companies view customer service as an “extra” that they provide to shoppers. These firms need to reconsider their approach. In a 1to1Media report sponsored by Oracle: “we outline best practices for providing ‘a little extra service’ that saves your company money and drives high customer satisfaction at the same time. First, we discuss the […]

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How Anxious Are People Around the World?

According to JWT, the answer is very anxious — as the video below indicates:  “For the latest installment of JWT’s AnxietyIndex, we compared levels of anxiety across 27 markets, as well as the drivers of that anxiety. Using SONAR™, JWT’s proprietary online research tool, we surveyed people in Western Europe (Finland, France, Germany, Italy, Spain, […]

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