Don’t Be Scammed!!!!

In its October 2012 issue, Consumer Reports discusses many of the ways in which shoppers are scammed/tricked by companies. As the nonprofit group notes: “Fraud and identity-theft complaints tracked by the Federal Trade Commission topped 1.2 million last year [2011], up 19 percent over 2010 and 800 percent since 2000. Moreover, the FBI says fraud […]

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Leveraging Consumer Insights

When companies use social media to interact with consumers, they need to do four things: Present messages that provide the consumers with value-added content to THEM. Read the responses that consumers post. Understand the responses that consumers post. Address the legitimate issues that consumers post. As Cynthia Clark reports for 1to1 Media: “Cognizant of the […]

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What’s Happening with the Economic Mobility of Americans?

JWT Intelligence recently interviewed Erin Currier of the Pew Center on the States  about the economic mobility of Americans. According to Currier: “One of the most popular definitions Americans use to describe the American Dream is their children being better off than they are. And that is inherently what we are looking at when we […]

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Generating Better Customer Satisfaction and Loyalty

Companies don’t always get it with regard to customer expectations, customer satisfaction, and customer loyalty. Look at this infographic to see how they can do better.   by infographicdesignteam. Browse more data visualization.  

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Create Marketing Content Worth Looking For by Consumers

Click the logo below to learn valuable 15 valuable tips for delivering marketing content that fosters a competitive edge and stands out from the crowd.

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How Brands Can Incentivize Our Good Behavior

Leading companies such as Nike and IBM (yes, Nike does a lot of good stuff too, besides selling pricey sneakers 🙂 ) have recently developed marketing campaigns specifically intended to motivate/encourage good behavior on our part. For instance, as reported by JWT Intelligence: “One way in which gamification, one of our 10 Trends for 2011, […]

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Media Consumption: Who, What, and When?

Advertising Age, Magid Generational Strategies, and MBA Online collaborated to investigate the usage of various media by the generation of users and the time of day. Magid collected the data, and Ad Age and MBA online developed the infographic presented below.    

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Consumers Need to Become More Price Aware

As Phil Lempert, the Supermarket Guru, notes: “Retailers and [consumer product manufacturers] continue to mask everyday price increases with smaller package sizes, fractional ounce content, and uneven dollar amounts that shoppers find hard to compute. While everyday prices rise — and they likely will again in 2013 due to the Midwest drought and other weather […]

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