Social Media Stereotypes: Ouch!

Check out this interesting infographic from Wix. As Media Bistro notes: It “has a wealth of (admittedly often disparaging) social media statistics, facts, and figures from various platforms, including Facebook, YouTube, LinkedIn, Instagram, Foursquare, Yelp, and MySpace.”  

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Heinz Again Leads Food Manfacturers on the American Customer Satisfaction Index

The American Customer Satisfaction Index (ACSI): “is an independent national benchmark of customer satisfaction with the quality of products and services available to household consumers in the United States. Each year, roughly 70,000 customers are surveyed about the products and services they use the most. The survey data serve as inputs to an econometric model […]

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Better Understanding Consumer Psychology

Marketers know that positive customer perceptions are necessary for the long-term. But, getting inside the head of the consumer can be tough. Check out this infographic for 10 ten tips about consumer psychology.  

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Customer Service Means Much More Than Social Media Engagement

 As reported by eMarketer: “Most businesses have realized that social media users often expect to get responses to customer service queries and complaints through that channel, and according to research released in October by SAP and Social Media Today, 71.2% of companies worldwide provided customer support on social media. But it’s still a small piece […]

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Don’t Be Scammed!!!!

In its October 2012 issue, Consumer Reports discusses many of the ways in which shoppers are scammed/tricked by companies. As the nonprofit group notes: “Fraud and identity-theft complaints tracked by the Federal Trade Commission topped 1.2 million last year [2011], up 19 percent over 2010 and 800 percent since 2000. Moreover, the FBI says fraud […]

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Leveraging Consumer Insights

When companies use social media to interact with consumers, they need to do four things: Present messages that provide the consumers with value-added content to THEM. Read the responses that consumers post. Understand the responses that consumers post. Address the legitimate issues that consumers post. As Cynthia Clark reports for 1to1 Media: “Cognizant of the […]

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What’s Happening with the Economic Mobility of Americans?

JWT Intelligence recently interviewed Erin Currier of the Pew Center on the States  about the economic mobility of Americans. According to Currier: “One of the most popular definitions Americans use to describe the American Dream is their children being better off than they are. And that is inherently what we are looking at when we […]

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Generating Better Customer Satisfaction and Loyalty

Companies don’t always get it with regard to customer expectations, customer satisfaction, and customer loyalty. Look at this infographic to see how they can do better.   by infographicdesignteam. Browse more data visualization.  

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