Gen Z: Digital in their DNA

  Click the image for the full story This J. Walter Thompson Company report focuses on the newly emerging ‘Gen Z’: “Gen Z, the fledgling generation that follows the Millennials, can be considered the first true mobile mavens. They will take for granted a world of smartphones, tablets, and high-speed wireless Internet, untethered from the […]

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The Rise of the Citizen Influencer

“If you haven’t heard of Klout and the emerging field of social influence measurement, you probably will soon as these measures wind their way into mainstream life. If you’re active on Facebook, LinkedIn, Twitter, or YouTube, it’s likely that your score is being assessed by a major company or brand right now whether you realize […]

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True Fit Is Online Retailers’ Latest Attempt to Help Consumers Buy Right Size; No Tape Measures

   Click on the image for the full story As Christina Binkley reports in the Wall Street Journal: “Online clothes shopping keeps promising more: flash sales, up-to-the-minute styles, inside peeks at the runway and exclusive designer interviews. What every shopper wants and no one delivers, though, is the guarantee of a perfect fit. Nordstroms, Macy’s and […]

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Better Business Bureau Steps Up Online Effort as Consumers Turn to Review Sites Like Yelp

   Click the image fo the full story According to a story by Geoffrey Fowler and Angus Loten in the Wall Street Journal, lost in the buzz over Yelp, Angie’s List, and other online review sites “is the original feedback venue: the 100-year-old Better Business Bureau, which vets and investigates consumer complaints against companies—and charges fees […]

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Gen Y Speeds Up Luxury Goods Spending

    Click the image for the story According to eMarketer: “As Generation Y grows up and gains more buying power, the 18- to 34-year-old age group is increasingly purchasing luxury goods. According to a survey by American Express Business Insights, Gen Y consumers upped spending on premium, full-priced luxury goods by 31% in 2011 over the […]

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The Dubious Science of Online Dating

  Click on the image to access the article According to Professors Eli Finkel and Benjamin Karney, as reported in the New York Times, “For a fee, many dating sites will collect data about you, crunch the numbers and match you with someone who, as eHarmony puts it, has been ‘prescreened for deep compatibility with […]

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Women’s Influence on Purchase Decisions on the Rise

   Click the image for the full story Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. say they influence others about products or services.

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