Where Companies Get Their Consumer Data

No surprise: The best source for companies to acquire data on consumers is the Web. As eMarketer notes: “Marketers worldwide are continuing to invest in making sense of the surge of data produced by digital interactions with customers—68% said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending, according […]

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Social Media and Brands: A Global Perspective

In a recent article, eMarketer reported the results of a research project conducted by Ipsos OTX and Ipsos Global @dvisor that examined Internet users’ involvement with brands’ social network pages. The study involved users in Latin America, Asia-Pacific, and Europe — encompassing 14 countries in all. Click the chart to see the full eMarketer story […]

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Who Shops Online? A Global View

The United States generates by far the most online sales dollars each year (with $385 billion expected in 2013). However, China has the greatest number of online shoppers (with 271 million in 2013) — and online sales there are growing enormously. Check out this table from eMarketer; and click on the chart to learn more. […]

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Company CEOs and Social Media

Since CEOs set the the tone for their companies, their support of social media is essential for success on this platform. eMarketer notes that: “As social media tear down the walls between brands and consumers — and put a premium on visibility and engagement — companies are finding that getting their CEOs out in front […]

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Is There a Market for Online Textbooks?

In September 2011, Flat World Knowledge was a featured company in an Inc. story titled “Hot New Market: Electronic Textbooks: “College tuition continues to rise, but textbooks may be getting cheaper — and a lot more portable. Instead of lugging a backpack filled with heavy volumes, some students have begun using electronic textbooks, which typically […]

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Are Customer Reviews More Important Than Professional Reviews?

For marketers, an upside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than ever. For marketers, a downside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than […]

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