Millennials in the Digital Era

In the United States, Millennials (those born between 1981 and 2000) are more digitally active than Generation Xers (born between 1965 and 1980) and Baby Boomers (born between 1946 and 1964). Click the eMarketer chart below to see how digital use differs for the three different consumer segments.    

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Trusting Brand Recommendations from Friends

As has been widely reported, consumers consider friend recommendations to be more trustworthy than company advertising. A recent major research study bears this out. According to a story by Todd Wasserman for Mashable: “Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. […]

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The State of Online Music

Check out this infographic about the online music industry.   Post suggested by KCJ  

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Today’s Companies Can’t Buy Customer Likes

In their new book Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results, Bob Garfield and Doug Levy note that: “This is the Relationship Era, the first period of modern commerce when your success or failure depends not on what you say, nor even on what you produce, but increasingly on who you […]

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The Volkswagen Jetta Promotes Safety

In its quest to appeal to more market segments, Volkswagen has been devoting greater attention to young families through an ad campaign that emphasizes safety. For example, according to Alexandra Stieber, writing for JWT Intelligence: “The Volkswagen Jetta has long been a go-to vehicle for singles, but now the brand is also targeting young married […]

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Classic Toys Go Multi-Generational

Although the Transformers movies are a 21st century phenomenon, Hasbro introduced Transformer toys nearly thirty years ago! And Hasbro has been able to sustain the popularity of this toy line for decades — which means that they are now appealing to a new generation of fans. Of course, the toys have been redesigned to keep […]

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