Create Marketing Content Worth Looking For by Consumers

Click the logo below to learn valuable 15 valuable tips for delivering marketing content that fosters a competitive edge and stands out from the crowd.

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How Brands Can Incentivize Our Good Behavior

Leading companies such as Nike and IBM (yes, Nike does a lot of good stuff too, besides selling pricey sneakers ๐Ÿ™‚ ) have recently developed marketing campaigns specifically intended to motivate/encourage good behavior on our part. For instance, as reported by JWT Intelligence: “One way in which gamification, one of our 10 Trends for 2011, […]

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Media Consumption: Who, What, and When?

Advertising Age, Magid Generational Strategies, and MBA Online collaborated to investigate the usage of various media by the generation of users and the time of day. Magid collected the data, and Ad Age and MBA online developed the infographic presented below.    

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Consumers Need to Become More Price Aware

As Phil Lempert, the Supermarket Guru, notes: “Retailers and [consumer product manufacturers] continue to mask everyday price increases with smaller package sizes, fractional ounce content, and uneven dollar amounts that shoppers find hard to compute. While everyday prices rise โ€” and they likely will again in 2013 due to the Midwest drought and other weather […]

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Turning Frugals into Frequent Shoppers

It is imperative for companies to find ways to get people to be less frugal in their shopping behavior. As reported in Promo: “A broad trend that canโ€™t be ignored is the rise of the newly frugal shopper and the erosion of brand loyalty caused by shoppers who spend more time than ever before researching […]

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The Future for Shopping: Herding Vs. Empowerment

Consider this comment from our vantage points as businesspeople AND as consumers: “Businesses today tend to herd customers as if they were cattle, but a revolution in personal empowerment is under way — and buying will never be the same again, says author Doc Searls. He discusses his new book, The Intention Economy, with the […]

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To Sell More, Focus on Existing Customers

As Rick Reynolds says on the Harvard Business Review blog: “Strengthening your relationship with your existing customer base is one of the best ways to increase sales. Your company’s account management and operating teams play critical roles in making this happen. If they’re not performing at their peak, the door opens for competitors to step […]

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How Companies Are Tracking E-Reader Behavior

We are being tracked in so many ways. Here is more “Big Brother” stuff in a report by the Wall Street Journal. Click the photo to learn more. Photo by William Duke

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