Is There a Market for Online Textbooks?

In September 2011, Flat World Knowledge was a featured company in an Inc. story titled “Hot New Market: Electronic Textbooks: “College tuition continues to rise, but textbooks may be getting cheaper — and a lot more portable. Instead of lugging a backpack filled with heavy volumes, some students have begun using electronic textbooks, which typically […]

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Are Customer Reviews More Important Than Professional Reviews?

For marketers, an upside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than ever. For marketers, a downside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than […]

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Holiday Shopping Tips for YOU!!

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid being ripped off or overspending their budget. Click here to read this year’s tips: Holiday Shopping Tips for Consumers December 12  

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Online Engagement by Age and Gender

Research from  nRelate (a content optimization company) indicates that age and gender are key factors with regard to how people participate in reading online content. As reported by eMarketer: “An October 2012 survey found that younger U.S. web users, especially younger males, had a high propensity to click on related articles and videos after reading […]

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Social Media Stereotypes: Ouch!

Check out this interesting infographic from Wix. As Media Bistro notes: It “has a wealth of (admittedly often disparaging) social media statistics, facts, and figures from various platforms, including Facebook, YouTube, LinkedIn, Instagram, Foursquare, Yelp, and MySpace.”  

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Heinz Again Leads Food Manfacturers on the American Customer Satisfaction Index

The American Customer Satisfaction Index (ACSI): “is an independent national benchmark of customer satisfaction with the quality of products and services available to household consumers in the United States. Each year, roughly 70,000 customers are surveyed about the products and services they use the most. The survey data serve as inputs to an econometric model […]

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Better Understanding Consumer Psychology

Marketers know that positive customer perceptions are necessary for the long-term. But, getting inside the head of the consumer can be tough. Check out this infographic for 10 ten tips about consumer psychology.  

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