Relationships with Customers Are Still Crucial

Even though we live in an era of self-service and growing online/mobile shopping, the personal touch still has an important place in marketing. According to Introhive, a sales-support firm: “Technology has changed the way we do business. It has changed the way we interact with our clients, partners, colleagues, and employers. In a world where […]

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When to Shop for the Best Holiday Deals

During the 2013 holiday season, retailers will be offering a lot of sales to attract price-conscious consumers. So, when are these retailers targeting their deals? According to Kathy Kristoff, writing for CBS Money Watch: “The holiday shopping season is here and likely to get off to a fast start thanks to an unusually early Hanukkah […]

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An Interesting Study on Trust

Trust is a big factor in our relationships — whether they are person-to-person relationships or customer-to-firm relationships. And apologies may help engender trust. Recently, a marketing-oriented research study looked at apologetic behavior and trust. As reported by Suzanne Lucas for CBS Money Watch: “A new study by Alison Brooks (Harvard), Hengchen Dai (University of Pennsylvania), and […]

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Apple and Planned Obsolescence: Is This Good Or Bad?

As defined in Evans Berman’s Marketing: “Planned obsolescence is a marketing practice that capitalizes on short-run material wearout, style changes, and functional product changes. In material planned obsolescence, firms choose materials and components that are subject to comparatively early breakage, wear, rot, or corrosion. In style planned obsolescence, a firm makes minor changes to differentiate […]

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Another Look at Demographics and Social Media Use

Based on the interesting comments on our post about “Teacher Versus Student Perceptions of Social Media,” let’s re-visit the topic of demographics and social media use. The infographic below is based on research by the Pew Research Center. What do you think about the data reported here?    

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The Airlines Find Yet Another Way to Annoy Us

If you are a typical economy fare flier, the airlines have come up with many ways to aggravate you over the years: Want to check a bag? Pay a fee. Want a meal? Buy it before you board the plane. Want a window seat? Pay an extra fee. Want a little extra leg room? Pay […]

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Teacher Versus Student Perceptions of Social Media

We know that different people use social media in distinct ways, often based on gender, age, income, etc. But how about looking at the perceptions of social media use by public school teachers versus students? Consider these observations by Kati Lepi, writing for Edudemic: “It turns out I was right – at least according to […]

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A Restaurant Where There Is Rarely Any Waiting

Are you planning to eat out and wondering if the restaurant can accommodate you and 4,999 of your closest friends? If yes, you may have to travel a ways — all the way to Changsha, China. That is where the world’s largest Chinese restaurant is located. How about these statistics for the West Lake Chinese […]

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