Don’t Be Scammed!!!!

In its October 2012 issue, Consumer Reports discusses many of the ways in which shoppers are scammed/tricked by companies. As the nonprofit group notes: “Fraud and identity-theft complaints tracked by

Read more

Leveraging Consumer Insights

When companies use social media to interact with consumers, they need to do four things:

  1. Present messages that provide the consumers with value-added content to THEM.
  2. Read the responses that
Read more

Generating Better Customer Satisfaction and Loyalty

Companies don’t always get it with regard to customer expectations, customer satisfaction, and customer loyalty.

Look at this infographic to see how they can do better.
 

Read more