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Category: <span>Consumers and Their Behavior</span>

Marketers need to identify the best consumer prospects for their goods and services — and develop the strategies to satisfy these consumers.

Hershey Company Brings a New Brand to China

June 3, 2013 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Product Management China, competition, global, Hershey, innovation, Mars, opportunity, planning, product management, trends

Hershey Co. is a leading brand of confectionery (candy) products. It is especially strong in the United States, but has not been among the leaders in China. To thrive in …

What Do You Think of This? Nike to Drop Livestrong Shoes and Apparel

May 30, 2013 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing advertising, bad behavior, charity, customer expectations, ethics, Lance Armstrong, Livestrong, Michael Vick, Nike, product management, sports marketing, Tiger Woods, trust

In 2012, Lance Armstrong admitted to taking illegal drugs during his once-legendary cycling career. Since then, his popularity has fallen dramatically and every major sponsor has dropped him as an …

Facebook Versus Twitter: An Infographic

May 29, 2013 Evans on Marketing Consumers and Their Behavior, Global Marketing, Online Marketing, Social and Digital Media, Trends analytics, experiential marketing, Facebook, infographic, social media, trends, Twitter 1

Take a look at this interesting infographic comparison of the two social media giants.

Facebook vs Twitter – THE FACTS infographic by WickedVouchers.co.uk.

…

How Do You Spend YOUR Time on the Internet?

May 28, 2013 Evans on Marketing Consumers and Their Behavior, Global Marketing, Social and Digital Media, Sports and Entertainment Marketing entertainment marketing, experiential marketing, global, social media, trends

How does your online behavior compare with other people around the world?

How We Spend Our Time Online: Most Popular Websites infographic

Post suggested by KCJ

UPDATE! Being Smarter Online

April 30, 2013 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media bad behavior, good manners, hacking, identity theft, joel evans, password, privacy, tips, trust, video, YouTube 3

I recently gave a talk about how to be more careful online — especially with social media. More and more, identity theft, invasion of one’s privacy, and other forms of …

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