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Category: <span>Consumers and Their Behavior</span>

Marketers need to identify the best consumer prospects for their goods and services — and develop the strategies to satisfy these consumers.

Gen Y Speeds Up Luxury Goods Spending

February 22, 2012 Evans on Marketing Consumers and Their Behavior, Distribution, Online Marketing, Pricing, Product Management Generation Y, luxury, market segment, online shopping

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According to eMarketer: “As Generation Y grows up and gains more buying power, the 18- to 34-year-old age group is increasingly purchasing luxury goods. …

The Dubious Science of Online Dating

February 12, 2012 Evans on Marketing Consumers and Their Behavior, Online Marketing, Social and Digital Media online dating, social media 2

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According to Professors Eli Finkel and Benjamin Karney, as reported in the New York Times, “For a fee, many dating

Women’s Influence on Purchase Decisions on the Rise

February 1, 2012 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Online Marketing, Product Management, Social and Digital Media men, shopping, trends, women

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Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. …

Inside the Mind of the Social Customer

January 25, 2012 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing shopper, social media 1

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Consumers today are savvier, more demanding, and more vocal than ever. Here’s how Citibank and others are encouraging interaction among those …

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