Why a Graduate Business Degree Is Worthwhile: An Infographic

Despite some reports to the contrary, a graduate business degree is a valuable asset in one’s career advancement. Here’s why. Click the graph for a larger view.  

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The Evolving Role of the CMO (Chief Marketing Officer) and Strategic Partnerships

IBM has compiled the thoughts of CMOs from around the world, who offer their insights on the evolving role of the chief marketing officer. Watch this short video.   And in the IBM video clip below, the value of strategic partnerships is covered.  

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The Best Companies to Work For

Each year, Fortune publishes a list of the “100 Best Companies to Work For.” The full 2013 list may be found here. A newcomer to Fortune’s latest ranking is Mars Incorporated (which has a pretty cool career section at the firm’s Web site), which has 72,000 employees — more than one-third in the United States. […]

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Rules for Success: Tips from Cutting-Edge Leaders

Inc. recently published a series of tips under the title of “Rules for Success.” The advice is from such leaders as John Mackey of Whole Foods and Evans Williams, a Twitter co-founder. Click the image of Arianna Huffington, the co-founder and editor in chief of the Huffington Post, to see the advice.  

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Do You Want a Career in Product Management?

If you are interested in a product management, a great resource is Pragmatic Marketing’s Annual Product Management and Marketing Survey: “Every year, Pragmatic Marketing conducts a comprehensive survey of product management and marketing professionals. Our objective is both to keep a finger on the pulse of this rapidly evolving area of technology companies and to […]

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The Top 12 Posts for evansonmarketing.com During the Past Year

As we continue to welcome the New Year, I want to thank all of you for your support. Here are links to the 12 most popular posts at this blog for the past year. 🙂 Best Business Decisions Ever? Career Planning in Business 2012: Opportunities and Challenges Marketing as a Career: A CNN Money Double Top Ten! Is […]

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Companies’ LinkedIn Advertising

As the leading professional social network, LinkedIn is becoming more attractive as an advertising medium for firms. Nonetheless, LinkedIn advertising is not always optimal. Lisa Raehsler notes (at Clickz): “LinkedIn Advertising allows access to millions of users who drive business decisions. According to LinkedIn, as of September 30, 2012, it operates the world’s largest professional network […]

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Happy New Year 2013: An Early Jobs Report

2013 should be a better year than 2012 according to several recent reports. We certainly hope so. According to Matt Ferguson, CEO of CareerBuilder: “Employers are heading into the new year with cautious optimism. The economy has been growing at a gradual but steady pace and is poised to stay on this path in 2013 […]

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