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Read moreLeading Through the COVID-19 Crisis
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Trends business model, COVID-19, customer expectations, economy, McKinsey, next normal, opportunity, planning, trust
If you have been following this blog, you know we have written a lot about the effects of COVID-19. From a wide variety of perspectives. Today, we highlight leading …
What Is Marketing Today?
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends business model, customer expectations, McKinsey, modern marketing, opportunity, planning, tips
The title question has a strong connection to our ongoing career series during the COVID-19 era: What is marketing today? Why do we say that? Because our marketing career …
The Process for Projecting YOUR Self-Brand
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media customer expectations, infographic, perception, self branding, self-branding examples, self-branding tips, video 2
Yesterday, we presented an overview of self-branding. With an easy-to-follow format to guide you. Now, we cover all the steps in more detail: the process for projecting YOUR self-brand. …
2020 Status of the Internet of Things
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Technology and Marketing BI Intelligence, business model, customer expectations, experiential marketing, infographic, Internet of THings, IoT, planning 1
In 2016, we first wrote about the Internet of Things (IoT). Wow, have things changed since then. Hence, we now look at the 2020 Status of the Internet of …