B2B Marketers Optimistic About Social Media for Lead Generation

  Click the image for the full story According to eMarketer: “It’s no surprise that business-to-business marketers and agencies are looking for leads online. A February 2012 survey of B2B marketing and agency professionals by BtoB Magazine found that 59% view lead generation as their greatest online marketing challenge. To meet that goal, marketers are […]

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A Groupon Alternative Aims to Offer Small Businesses a Better Deal

  Click on the image for the full story As David Freedman reports in the New York Times: “Constant Contact has been one of the big success stories when it comes to online companies that specialize in serving small businesses. Some half a million of them count on the company’s Web-based help in building, managing, […]

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A Code of Conduct for Web Aggregators

  Click the image for the full story David Carr of the New York Times reports that: “As words and articles became digitized over the last 15 years, they began to float, there for the plucking and replication elsewhere. Words like ‘curation’ and ‘aggregation’ became the language of the realm, sometimes used as substitutes for […]

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