Web Site Usability and B-to-B

B-to-B Web site visibility and analytics have not received the same attention as with B-to-C sites. However, it is equally important. As Richard H. Levey writes for Multichannel Merchant: “The obvious difference between business-to-business and consumer Web sites is the immediacy of conversion. B-to-B sales cycles are usually much longer, and often incorporate live salespeople […]

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Key to Profitable B-to-B Growth: The Voice of the Customer

According to Walker Information: In B-to-B companies, the thinking around growth is focused on acquiring new business, overlooking that there is much to be gained from seeking out operational efficiencies that drive profit and growth through positive customer experiences and reallocated resources. In short, one of the best strategies to increase your odds of profitable […]

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Small and Medium-Size Businesses Struggling with Social Media

According to a report by eMarketer, social media activities differ dramatically by the size of the firm. This is yet another competitive advantage for big firms: “Many larger companies and brands are active on social media, but small and medium-sized businesses still lag behind when it comes to using social media and integrating it throughout […]

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