Measuring the Effectiveness of Twitter and Facebook

Finally have power. Yea. _________________ Many firms are actively involved on Twitter and Facebook, but not adequately studying the return on investment (ROI) from their investments at the these social media sites. Now, InventHelp has generated some useful ROI data. Look at this infographic.  

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Online Marketing Metrics

Look at this infographic to see what metrics marketers are using to measure online content effectiveness. by Pardot Post suggested by KCJ  

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Best Business Decisions Ever?

Recently, a book titled The Greatest Business Decisions of All Time was published. This book is by Verne Harnish (CEO of Gazelles) and the editors of Fortune. As Fortune’s Brian Dumaine says: “Once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but […]

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Finding and Acting on the Best Business Ideas

As one of America’s most famous inventors, Thomas Edison, once said: “Genius is one percent inspiration and ninety-nine percent perspiration.” So, how does one become a product-innovation genius today? According to Scott Belsky, writing for Entrepreneur: “Ideas for business — good and bad — tend to proliferate at a dizzying speed. But how exactly do […]

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Looking Ahead to the Year 2017

In its October 8, 2012 issue, Advertising Age examines what’s ahead for marketing between now and 2017. The issue has a number of observations about the future. Click the cover image to access “Marketing’s Five-Year Plan.”

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Leveraging Consumer Insights

When companies use social media to interact with consumers, they need to do four things: Present messages that provide the consumers with value-added content to THEM. Read the responses that consumers post. Understand the responses that consumers post. Address the legitimate issues that consumers post. As Cynthia Clark reports for 1to1 Media: “Cognizant of the […]

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Google Analytics Metrics to Watch When Launching an E-Commerce Site

Google Analytics is a great tool — when used properly. As Caleb Donegan notes at the YouMoz Blog: “One of the most daunting, yet rewarding, task to take on is that of launching an E-commerce site. In the first six months of launching a site, you are going to track different metrics then you would […]

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Data Will NOT Replace Thinking

As inevitable as it sometimes seems, human thinking is not going to be replaced any time soon. According to Justin Fox (editorial director of the Harvard Business Review Group), writing at the Harvard Business Review blog: “The element of hypothesis/prediction remains important, not just to science but to the pursuit of knowledge in general. We […]

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Generating Better Customer Satisfaction and Loyalty

Companies don’t always get it with regard to customer expectations, customer satisfaction, and customer loyalty. Look at this infographic to see how they can do better.   by infographicdesignteam. Browse more data visualization.  

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