With several supermarkets involved, as well as fast-food and other firms, meatless meat is a food option worth pursuing. As a result, we look at what is ahead for meatless …
Master Our Own Privacy with Google
As we know, there is a lot of information about us available via the Google products we use. Including our search histories, location mapping requests, app purchases, and more. Therefore, …
Value Creation and Pricing
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Pricing, Trends business model, infographic, innovation, McKinsey, technology, value creation
Often, consumers believe price and value are interrelated. In other words, that price signifies product value. Thus, firms can use value creation and pricing to boost their own worth.
For …
Read morePay Attention to Profitable Customers
To maximize profits, companies must pay attention to profitable customers. As we see below, firms should not pursue every customer. Indeed, they need to avoid some unworthy customers..
Related to …
Read moreArtificial Intelligence and Customer Personalization
To stand out in a crowded marketplace, marketers need to use every possible advantage. For today’s post. we examine two emerging marketing approaches. In conjunction with how they work together. …