Are Too Many Ad Clicks on Facebook from Bots?

From a business perspective, companies want to know if the money they spend on Facebook advertising is getting results. Recently, there been reports that a lot of the ad clicks on Facebook are generated by bots and not real people. To say the least, this is a concern for advertisers. According to Dave Thier, writing […]

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The Weak Financial Performance of Social Media: No Surprise

On May 18, I wrote: “How can a company with SALES of  $3.7 billion in 2011 and projected annual sales of less than $20 billion as of 2016 be valued higher than Disney? Higher than McDonald’s? Higher than UPS? Higher than American Express?” Thus, it comes as no surprise that after announcing the 1st quarter of […]

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The Future for Shopping: Herding Vs. Empowerment

Consider this comment from our vantage points as businesspeople AND as consumers: “Businesses today tend to herd customers as if they were cattle, but a revolution in personal empowerment is under way — and buying will never be the same again, says author Doc Searls. He discusses his new book, The Intention Economy, with the […]

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E-Commerce in Developing Markets: The Next Frontier in Global Expansion

A.T. Kearney, a leading consulting firm, has generated a report on the most attractive developing markets for E-commerce: “Online shopping is changing how retailers develop their global expansion strategies. A.T. Kearney’s E-Commerce Index reveals which developing markets hold the most potential for online growth.” Click the chart to learn more.

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How Companies Are Tracking E-Reader Behavior

We are being tracked in so many ways. Here is more “Big Brother” stuff in a report by the Wall Street Journal. Click the photo to learn more. Photo by William Duke

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Going Beyond Search, Into Fetch

According to New York Times tech guru David Pogue, “Until recently, you could look up a Web page using Google and Bing, but you still had to go fetch it. But that’s about to change. In the last couple of weeks, both Google and Microsoft have added new features that try to spare you that […]

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Stay Current on the Global Internet Marketplace

The site linked below has a number of terrific Web pages that it links to. It is great for anyone wanting to better understand the online global marketplace. These are just some of the more useful links at the Web site: Internet World Stats: Internet usage statistics for 243 countries and regions of the World. […]

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Why Social Commerce Has Failed, and What Can Make It Work

Click the link for the full story According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the top 500 retailers have Facebook applications that enable […]

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Avoiding Intrusiveness in the Age of Big Data

  Click the image for the full story As reported by Cynthia Clark, Senior Writer with 1to1 Media: “The proliferation of data is only going to increase, so organizations need to avoid upsetting their customers with behavior that’s considered intrusive. According to experts, this journey starts with listening to customers, and reading between the lines, to […]

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