Why Social Commerce Has Failed, and What Can Make It Work

Click the link for the full story According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the top 500 retailers have Facebook applications that enable […]

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Avoiding Intrusiveness in the Age of Big Data

  Click the image for the full story As reported by Cynthia Clark, Senior Writer with 1to1 Media: “The proliferation of data is only going to increase, so organizations need to avoid upsetting their customers with behavior that’s considered intrusive. According to experts, this journey starts with listening to customers, and reading between the lines, to […]

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Key Factors to Consider When Going Global with Your E-Commerce Initiatives

   The the image for the full report As Bridgeline Digital puts it: “E-Commerce is both the vehicle that has accelerated the creation and exponential growth of the largest marketplace in history, and the bond that holds that Web-based marketplace together. With global E-Commerce sales projected to reach nearly $1 trillion by 2013, those businesses […]

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Global Internet Phenomena Report: Fall 2011

  Click the image for the full report “Sandvine’s Global Internet Phenomena Reports examine a representative cross-section of the world’s leading fixed and mobile communications service providers and are made possible by the voluntary participation of our customers. Collectively, Sandvine’s customers provide Internet and data service to hundreds of millions of subscribers worldwide.”

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What You Need to Know About Social Media as the Ultimate Communication Channel

   Click the link for the full 16-page report According to Interactive Intelligence, Inc, “it is in the best interest of businesses to have a plan in place for implementing a social media structure. For starters this plan must include how you plan to use it, how you plan to manage it, and how you […]

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