What You Need to Know About Social Media as the Ultimate Communication Channel

   Click the link for the full 16-page report According to Interactive Intelligence, Inc, “it is in the best interest of businesses to have a plan in place for implementing a social media structure. For starters this plan must include how you plan to use it, how you plan to manage it, and how you […]

Read more

News & Insights for Online Marketers

 Click the image to visit the site BizReport is recognized internationally as a leading source for Internet business and E-commerce news. Attracting a diverse and influential audience of business professionals, the Web site delivers breaking news, in-depth reports, and interviews with industry leaders.

Read more

Those Millions on Facebook? Some May Not Actually Visit

   Photo by Kimihiro Hoshino/Agence France-Presse — Getty Images Click the image for the full story. As Andrew Ross Sorkin of the New York Times reports, “Facebook counts as ‘active’ users who go to its Web site or its mobile site. But it also counts an entire other category of people who don’t click on facebook.com […]

Read more

Women’s Influence on Purchase Decisions on the Rise

   Click the image for the full story Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. say they influence others about products or services.

Read more

Inside the Mind of the Social Customer

    Click the image for the full story Consumers today are savvier, more demanding, and more vocal than ever. Here’s how Citibank and others are encouraging interaction among those customers to build engagement.

Read more