The 2012 BrandZ Top Hundred Global Brands: An Infographic

Millward Brown (a research agency that specializes in advertising, marketing communications, media, and brand equity research) produces an annual report on the leading global brands. Click here for the full 104-page 2012 report. Click the image for a summary infographic. Good stuff is in the infographic in an easy-to-read chart.  

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Must-Read Marketing Blogs

There are a number of must-read marketing blogs out there (including this one: http://evansonmarketing.com 🙂). Here is a listing (in alphabetical order) of several of the most-popular and best-read marketing blogs. Take a look at them. It’s worth it! Ad Age Power 150 Cision Top 50 PR & Marketing Blogs Content Marketing Institute HubSpot Marketing Sherpa […]

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Key Metrics for Marketing Success in 2013

Vocus has put together an excellent set of ten key metrics to measure marketing success: “Planning your marketing strategy for 2013 requires more than just anticipating the latest trends and tools. To plan marketing campaigns that support your overall business strategy, analyze your 2012 results with these key performance indicators and adjust your tactical mix […]

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Google Yourself to See What Information Is Out There!!!

BackgroundCheck.org has prepared an excellent infographic about what a person can learn by Googling himself or herself. Click the infographic for a larger version of the chart.  

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Identify Your Weaknesses Before Your Competitors Do

Recently Knowledge@Wharton, conducted an interview with Lisa Bodell, author of Kill the Company: End the Status Quo, Start an Innovation Revolution. According to Bodell, developing and enacting an innovation strategy often necessitates changes within an organization. She says that there are straightforward ways to stimulate change without getting the organization bogged down. Knowledge@Wharton “spoke with […]

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A Guide to Marketing Metrics & Analysis

Want to learn more about marketing metrics? If yes, check out this 70-page report from Marketo, which specializes in marketing automation and sales effectiveness software.  

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The Best Advice Received — and Passed On — by Leaders of Industry

Fortune magazine recently published an article titled “The Best Advice I Ever Got.” This article starts with a clever question: “What happens when you ask 21 luminaries from all walks — finance, law, tech, the military, and beyond – for the one piece of advice that got them to where they are today?” Click the […]

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Global Innovation and Technology

Tony Bailetti has written a good article on technology in a global setting: “Upon or shortly after inception, growth-oriented technology start ups must operate in a market that is global. Management teams and investors of technology start ups can benefit from approaches and models that can help them operate in a global market early and […]

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How B2B Firms Can Be More Like B2C Firms

In the video clip below, Paul Dunay, vice-president of global marketing at Maxymizer, shares five ways that business-to-business marketers need to be more like business-to-consumer marketers in this interview with Jeff Ogden of Find New Customers.  

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Better Understanding Consumer Psychology

Marketers know that positive customer perceptions are necessary for the long-term. But, getting inside the head of the consumer can be tough. Check out this infographic for 10 ten tips about consumer psychology.  

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