How B2B Firms Can Be More Like B2C Firms

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In the video clip below, Paul Dunay, vice-president of global marketing at Maxymizer, shares five ways that business-to-business marketers need to be more like business-to-consumer marketers in this interview …

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Better Understanding Consumer Psychology

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Marketers know that positive customer perceptions are necessary for the long-term. But, getting inside the head of the consumer can be tough.

Check out this infographic for 10 ten tips …

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Measuring the Effectiveness of Twitter and Facebook

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Finally have power. Yea.

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Many firms are actively involved on Twitter and Facebook, but not adequately studying the return on investment (ROI) from their investments at the these social …

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