With the onset of the holiday season, online reviews become more important for many shoppers. So, we want to know — are online reviews real or fake?
Since the inception of this blog, we wrote about online reviews:
- Getting Great Online Customer Reviews
- Do Shoppers Really Believe Customer Reviews?
- Online Customer Reviews Important for Local Businesses
- Do Better in Dealing with Negative Online Reviews
- Customer Reviews More Important Than Professional Reviews?
- Social Reviews Key in Building Trust
Shoppers Want to Know: Are Online Reviews Real Or Fake?
We turn to Feefo for today’s post.
And Feefo Describes itself thusly:
“Hello, we’re Feefo. We collect real reviews from real people, like you. Thousands of brands trust Feefo to independently collect reviews from customers. And meefo makes customers better informed about their buying decisions. How? With authentic reviews matched to transactions. At the same time, businesses benefit from trustworthy customer insights. As well as the tools to increase traffic, footfall ,and sales. As of now, More than 4,000 industry leaders have come to rely on the power of the Feefo platform. We connect with their customers,. We drive business to their Web sites. And we gain real, actionable insights.”
“With concern about fake reviews on the rise, we asked 2,000 shoppers what they thought about one of the biggest issues currently impacting consumer confidence. What we discovered were shoppers genuinely worried about authenticity. But also savvy to the ways in which verified reviews help them fight back against the fakes. Thereby, rebuilding trust and helping shoppers make better buying decision with confidence.”
“For a taste of what we found, here’s a look at how shoppers feel about fake reviews and what can be done to put a stop to them once and for all. To read the full report, download it now for FREE. here!”
First, a short video.
Then, an informative infographic.