For many products — food products, in particular — we have seen the package sizes get smaller in order to stabilize prices and/or to increase profits. How often is this done today? As one study of British products found, package size MAY be somewhat overrated as an issue. WHAT DO YOU THINK?
“With the world’s eyes firmly on the U.S. as voters went to the polls in the 2016 presidential election, the people at Mondelēz International probably thought it was a pretty safe time to announce the design change and size reduction of its classic product, the Toblerone. Unfortunately for them, they underestimated the passion people in the UK can have for confectionery. As one Twitter user pointed out, the news managed to beat the U.S. election down into place number two on the BBC News ‘Most Read’ list.”
“While high-profile examples of products getting smaller can lead to the impression that all of our favorite purchases are shrinking, what is the reality? According to 2017 analysis by the UK’s Office of National Statistics (ONS), conspiracy theories may well be true. In the course of tracking the cost of products, the ONS has come across 2,529 examples of items reducing in size during the last five years – the vast majority of which are food products. It’s not all doom and gloom though, with 614 getting bigger over the same time period.”
You will find more statistics at Statista