Guerilla marketing involves innovative, unconventional, and low-cost marketing techniques that seek to achieve maximum consumer exposure for a product. Although the concept has typically been applied to low-cost tactics used by small firms, guerilla marketing is now being used more often by larger companies to stand out better without eating up large parts of their budget.
Daniel Adams, reporting for InstantShift, has identified EIGHTEEN creative guerilla campaigns involving “street” advertising. We will highlight a few of them in this post. As Adams notes:
“Guerrilla marketing works because it’s simple to understand, easy to implement, and outrageously inexpensive. These creative marketing campaigns are the perfect example of how firms use some of the most creative minds in the world, by thinking outside the box, to produce effective advertising strategies for their product that forces us to hear their voices.”
“I’ve seen many people complaining that street advertising doesn’t have much room for innovation, but here we are about to contradict these complaints. Just like any other ad space medium, streets are also allow you to reach more specific audiences, but streets are not limited to that because it can be a space for creative imagination, and these creative street marketing campaigns are good evidence of this.”
These examples are all from InstantShift.
Clever Way to Promote an IWC Schaffhausen luxury watch!
Folger turning a sewer into a steaming cup of coffee!
McDonald’s French Fries logo on a walkway!
Adidas spans the globe (or at least a highway)!
