For the last couple of years, Chevy has run a number of TV commercials that feature its success in winning numerous J.D. Power customer satisfaction awards and that highlight the reactions of “real people.” These ads have been well received and have done well on social media. The first of the two real Chevy ads shown here has been viewed on YouTube by more than 3.1 million people.
Because of the popularity of the actual Chevy commercials from GM, they have spawned spoofs on YouTube that are quite funny (at least to us). Together, the three parodies shown below have been viewed more than 3.2 million times on YouTube. NOTE: There is a little profanity in one of the spoof ads.
Question: Do these spoofs hurt or help Chevy?
Absolutely hilarious. The question posed is: Do these spoofs hurt or help Chevy? Although these spoofs are receiving equal number of hits on YouTube and increasing the publics recognition for Chevy, they are defaming the quality of their product and I feel this ultimately is branding them as inferior. I think it hurts.