Trendwatching.com is an excellent source of information about current and emerging trends around the globe:
“Established in 2002, we help forward-thinking business professionals in 180+ countries understand the new consumer and subsequently uncover compelling, profitable innovation opportunities. We rely on professionals in London, New York, São Paulo, Singapore and Lagos and on our network of spotters in more than 90+ countries worldwide.”
At its Web site, Trendwatching.com makes available a number of free resources. Here are some recent examples:
- “ENLIGHTENED BRANDS — Why brands must evolve to a higher state of consciousness.”
- “POST-DEMOGRAPHIC CONSUMERISM IN ASIA — In 2015, Asia evolves beyond the old demographic models of consumer behavior.”
- “TRANSPARENCY TRIUMPH — Why Latin American consumers are demanding honesty – and leaving no hiding place for brands!”
- “CANDID CONSUMPTION — Why increasingly inquisitive, info-craving African consumers will expect brands to be totally transparent in 2015.”
- “NO INTERFACE — Speech, gesture, touch, sight: why truly intuitive technologies are set to transform your customer interactions forever.”
- “CURRENCIES OF CHANGE — Why customers will expect good behavior to be more than just its own reward.”
