Are you personalizing your products with customers? If no, it’s time!
As Informatica, a data integration firm, notes:
“Personalization is the next big innovation wave in E-commerce. You need to use everything you know about each customer so you can market and sell to them more effectively in every channel. Everyone’s been saying it for a decade — but now it’s really happening.”
In every channel, intelligent personalization out-performs one-size-fits-all commerce. On Web sites. In E-mail. On mobile apps and sites in call centers. In social media.”
In the slideshow below, Informatica discusses: “Know Your Own Products.” There are many tips.