Whether B2C or B2B in nature, there are both “good” and “bad” customers. Good customers have reasonable expectations and do not seek to take advantage of their sellers (and vice versa!). Bad customers can make unreasonable demands and try to squeeze sellers so they don’t make a profit.
Geek Powered Studios, a Web design and SEO firm, offers some very insightful observations on this topic with regard to the B2B arena:
“Even though every client is different, the best-case scenario for any business partnership is one that’s beneficial for both you and the client. You get to do what you do best, so they can gain more business doing what they do best. At the end of the day, you both want their company to be successful. But that can be tough to achieve if you’re always working against each other.”
“As you take on more business, you’ll learn the needs and preferences of each client and their industry. You’re also going to meet a wide variety of client personalities – from the ones who don’t check in for weeks to the ones who micromanage your every click. There will be clients who listen to your suggestions and provide feedback, but there will be others who are never satisfied and expect to be #1 overnight. Some clients may even threaten to drop their contract and just do it themselves, but they should keep in mind that only 11% of businesses who do their own SEO in-house are satisfied with the results.”
Here’s an infographic on good versus bad B2B customers from Geek Powered Studios.
