The J. Paul Getty Museum, located in Los Angeles, Clifornia, is world renowned. Its mission is to: “inspire curiosity about, and enjoyment and understanding of, the visual arts by collecting, conserving, exhibiting, and interpreting works of art of outstanding quality and historical importance.” It “builds collections through purchase and gifts, and develops programs of exhibitions, publications, scholarly research, public education, and the performing arts that engage our diverse local and international audiences.”
The Getty Museum appreciates the importance of marketing. One interesting, marketing-oriented initiative of the Museum is its interactive online discussion of The Life of Art: Context, Collecting, and Display, which is on exhibit at the physical museum:
“Look closely at a work of art and you are likely to uncover clues to a fascinating past and present: an object’s intimate connection to people, places, institutions, and cultures. This exhibition takes four objects from the Museum’s decorative arts collection—a silver fountain, a wall light, a side chair, and a lidded bowl—and encourages you to explore their ‘lives’ through an interactive presentation.”
Click the image to access the interactive online show-and-tell.
