After a slow period caused by the Great Recession, annual U.S. advertising expenditures are seeing their biggest increase in about ten years — and things look good through 2018.
As eMarketer reports:
“Total media ad spending in the U.S. this year will see its largest increase in a decade, according to new figures from eMarketer. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%.”
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