Justin Timberlake is a very smart and very savvy entertainer, entrepreneur, and social media phenomenon. Just check out his Web site.
Nonetheless, the recent Timberlake story in Forbes by Steve Olenski (“What Justin Timberlake Can Teach B2B Marketers”) only adds to the Timberlake mystique.
Here are excerpts from Olinski’s interview with Anthony Kennada, the head of marketing at Gainsight, a customer success management platform provider:
“Olenski: How would you say Justin set new rules for B2B marketing?”
“Kennada: Justin and his team have executed a new marketing playbook that has changed the way brands are developed and products are released in the connected and digital age. (1) Progressive leaking of new content. (2) Leveraging partners for launch programs. (3) Taking the message on the road early.”
“Olenski: What did he do specifically that B2B marketers can learn from and apply?”
“Kennada: There’s a lesson here for B2B marketers who are looking to launch new products or services in a big way. (1) Drive feature ‘micro-launches’ prior to full product announcement. (2) Make partner marketing core to each launch. (3) Think beyond Silicon Valley.”
Click the image to read more about the points raised in the Forbes interview.