What will business-to-business firms be doing in 2014 with regard to online marketing?
In the infographic shown below, “CMI and MarketingProfs report that 93 percent of B2B organizations rely on content marketing for brand building and demand generation. Most importantly, B2B marketers are getting better at content marketing; in fact, 42 percent of respondents indicated that they are more effective at content marketing in 2013, compared with 36 percent in 2012.”
Click the infographic for a larger image.
I think it’s important that businesses are becoming more efficient at content marketing. In this technologically advanced culture of ours, it doesn’t surprise me that social media is the most common tactic used to reach audiences. The statistics show that B2B marketers use an average of 6 social media platforms including LikedIn, Twitter, Facebook, and YouTube. Using social media is an effective way to tailor the content of businesses for brand building and demand generation.
Business to business Online Marketing is taking off. It’s easy to notice that a great way to show content marketing in the digital age we are in today is not only through “brick & mortar” but by “bricks & clicks firms.” Social media takes the lead in this through ways of Facebook, Twitter, LinkedIn, and Youtube. I personally find Youtube videos the most engaging but businesses are working on providing engaging content beyond Youtube and Social Media, which I feel is easily attainable if businesses keep working at this pace.