In a recent article, eMarketer reported the results of a research project conducted by Ipsos OTX and Ipsos Global @dvisor that examined Internet users’ involvement with brands’ social network pages. The study involved users in Latin America, Asia-Pacific, and Europe — encompassing 14 countries in all.
Click the chart to see the full eMarketer story and data for all 14 countries.
It is not surprising that social networking sites are popular in countries other than America. Although ten years ago this trend was only prevalent in the US, social networking was very different then than it is today. Various sites such as Facebook, Myspace and Twitter have gone viral throughout the world and in due time, many more countries can and will be added to this list.
I find it really interesting that internet users in other countries are more likely to visit brand pages than the United States. I thought the article did make a good point, however, that we as consumers are definitely more experienced when it comes to these brands marketing techniques and therefore are less drawn in by them.
I think it is crucial for companies to recognize the importance of social media and apply it to their own business. It’s a way to get recognition all over the globe as seen in this article.