Marketo has summarized the results of the recent State of B2B Content Marketing in North America by MarketingProfs and the Content Marketing Institute. The report “reveals insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past.”
Take a look at this infographic.
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in the past, as a marketer its a good chance to catch.