The American Customer Satisfaction Index (ACSI): “is an independent national benchmark of customer satisfaction with the quality of products and services available to household consumers in the United States. Each year, roughly 70,000 customers are surveyed about the products and services they use the most. The survey data serve as inputs to an econometric model that benchmarks customer satisfaction with more than 230 companies in 47 industries and 10 economic sectors, as well as over 100 services, programs, and Web sites of federal government agencies.”
For thirteen consecutive years, Heinz has been the highest-rated food manufacturer according to ACSI, ahead of Quaker, Mars, Nestle, Kellogg, General Mills, and many other firms. Heinz’s brands include Heinz, Ore-Ida, and TGI Fridays (branded food items).
Click the ACSI logo to see how satisfied U.S. consumers are with food manufacturers.
