Click the link for the story behind the story — how do you ever combat bad publicity that spreads like wildfire? The falsities spread about Apple’s working conditions in China: http://mediadecoder.blogs.nytimes.com/2012/03/16/this-american-life-retracts-episode-on-apples-suppliers-in-china/?hp
Evans on Marketing Global Marketing, Marketing Communications, Sports and Entertainment Marketing Apple, bad behavior, social media, trust 1
Excellent post! Keep up the great work!