Today’s up-and-coming billionaires are sure different from those in the past. It’s often a battle of the old media versus the new media.
Take a look at this infographic.
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Tag Archives: Web
Who Wants to Be a Billionaire?
8 MaySocial Media for B2B Experts and Content Marketers
15 NovexploreB2B has published an excellent article on content marketing online, including business-to-business marketing.
Click the infographic to access the full report.
How Fast Do Web Sites Load Up on Mobile Media?
8 OctNow that so many people are using their smartphones to access Web sites, the speed of page loads is coming under closer scrutiny.
Is your smartphone fast enough for you? 
Check out this infographic.
Post suggested by KCJ
Web Site Usability and B-to-B
20 SepB-to-B Web site visibility and analytics have not received the same attention as with B-to-C sites. However, it is equally important.
As Richard H. Levey writes for Multichannel Merchant: “The obvious difference between business-to-business and consumer Web sites is the immediacy of conversion. B-to-B sales cycles are usually much longer, and often incorporate live salespeople and multiple decision makers. For marketers, says Chris Hicken, vice-president of marketing at UserTesting.com, the key question is ‘Why aren’t people buying from me?’ And the key problem is that when prospects interact with a company through its Web site but don’t buy, the marketer can’t ask what went wrong — at least, not directly.”
Click the image to access Levey’s full story.
Lady Gaga’s New Social Media Effort
15 SepTo her fans, Lady Gaga is a great performer with a unique and popular style. To her critics, Lady Gaga is viewed as loud and eccentric, at best. But, what is frequently overlooked is how savvy a businesswoman that Lady Gaga is. She is often cutting edge in the way her performances are staged, and she knows how to be regularly followed by the media.
Now Lady Gaga’s inventiveness is expanding more into the social media app sphere. As Nick Ayala reports for JWT Intelligence: “Last week on her social site, LittleMonsters.com, Lady Gaga announced that her next album, ARTPOP, will be available as an app in addition to the physical and digital versions. Set to be released in spring 2013, the ARTPOP app will feature ‘chats, films for every song, extra music, content, gaga inspired games, fashion updates, magazines’ and the promise of additional updates to come.”
Click Lady Gaga’s photo to read more from Ayala.
