Tag Archives: Web

What’s Next for the Internet?

18 Jun

Recently, Mary Meeker (of Kleiner Perkins Caufield Byers – “Partnering with entrepreneurs to build companies from success to significance”) presented her annual Internet trends report for 2013 at the D11 Conference.

Click Meeker’s photo to access a video of her presentation, with numerous PowerPoint slide. The talk is VERY informative.

 


 

Who Wants to Be a Billionaire?

8 May

Today’s up-and-coming billionaires are sure different from those in the past. It’s often a battle of the old media versus the new media.
 
Take a look at this infographic.


Staff.com – Connecting Great Companies with Global Talent

 

Social Media for B2B Experts and Content Marketers

15 Nov

exploreB2B has published an excellent article on content marketing online, including business-to-business marketing.

Click the infographic to access the full report.

 

 

How Fast Do Web Sites Load Up on Mobile Media?

8 Oct

Now that so many people are using their smartphones to access Web sites, the speed of page loads is coming under closer scrutiny.

Is your smartphone fast enough for you? :-) Check out this infographic.

 

How Fast Do Websites Really Load for Mobile Users?

Post suggested by KCJ
 

Web Site Usability and B-to-B

20 Sep

B-to-B Web site visibility and analytics have not received the same attention as with B-to-C sites. However, it is equally important.

As Richard H. Levey writes for Multichannel Merchant: “The obvious difference between business-to-business and consumer Web sites is the immediacy of conversion. B-to-B sales cycles are usually much longer, and often incorporate live salespeople and multiple decision makers. For marketers, says Chris Hicken, vice-president of marketing at UserTesting.com, the key question is ‘Why aren’t people buying from me?’ And the key problem is that when prospects interact with a company through its Web site but don’t buy, the marketer can’t ask what went wrong — at least, not directly.”

Click the image to access Levey’s full story.
 

 

Lady Gaga’s New Social Media Effort

15 Sep

To her fans, Lady Gaga is a great performer with a unique and popular style. To her critics, Lady Gaga is viewed as loud and eccentric, at best. But, what is frequently overlooked is how savvy a businesswoman that Lady Gaga is. She is often cutting edge in the way her performances are staged, and she knows how to be regularly followed by the media.

Now Lady Gaga’s inventiveness is expanding more into the social media app sphere. As Nick Ayala reports for JWT Intelligence: “Last week on her social site, LittleMonsters.com, Lady Gaga announced that her next album, ARTPOP, will be available as an app in addition to the physical and digital versions. Set to be released in spring 2013, the ARTPOP app will feature ‘chats, films for every song, extra music, content, gaga inspired games, fashion updates, magazines’ and the promise of additional updates to come.”

Click Lady Gaga’s photo to read more from Ayala.
 

 

Google to Display Its Knowledge Graph Carousel to Global Users

5 Sep

As Drew Olanoff puts it: “Google’s Knowledge Graph has become a handy tool when you’re searching for things that interest you. There are a few reasons why it’s a handy feature, but most of all it provides context to what you’re searching for.”
 

Here’s how Google describes it: “Last month, we showed how you can now get answers to your questions with the help of the Knowledge Graph even when the best answer is not just a single person or thing, but a collection or list of items. When looking for [cedar point rides], you see a carousel of popular roller coasters at the amusement park, drawing on our Knowledge Graph and the collective intelligence of the Web. The feature was initially available in English on google.com, and we’re now taking our first steps to make it available more widely around the world.” The company is rolling out the carousel for “factual lists to English users on all Google domains across the world.”

 

 

Create Marketing Content Worth Looking For by Consumers

25 Aug

Click the logo below to learn valuable 15 valuable tips for delivering marketing content that fosters a competitive edge and stands out from the crowd.

Boost Your Sales with a Web Site Video

8 Apr

Click the image for the full white paper.
 

 

Nike’s New Marketing Mojo

19 Feb

Click on the image for the full story

As Fortune’sScott Cendrowski reports, Nike Digital Sport, launched in 2010, “is not just about creating must-have sports gadgets. Getting so close to its consumers’ data holds exceptional promise for one of the world’s greatest marketers: It means it can follow them, build an online community for them, and forge a tighter relationship with them than ever before. It’s part of a bigger, broader effort to shift the bulk of Nike’s marketing efforts into the digital realm — and it marks the biggest change in Beaverton since the creation of just do it, or even since a graphic design student at Portland State University put pen to paper and created the Swoosh.”

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