Tag Archives: web design

Don’t Have People Leave YOUR Web Site!

1 Nov

Unfortunately, many viewers abandon a Web site after a short visit. Why does this happen? And what can we do about it?

As Kissmetrics notes:

“Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention. Below are some examples of what not to do when designing your Web site.”

 
What Makes Someone Leave A Website?
Source: What Makes Someone Leave A Website?

 

Unspoken Rules to Follow When Using the Internet

15 Sep

There are relatively few formal rules for those who run traditional Web sites or social media sites. As frequently claimed, the Internet has no real rules. Free speech rules — along with common sense.

But, there are many unwritten or unspoken rules for those of us on the Internet to follow if we want to be good citizens of the Web world. 

Corey Eridon, writing for HubSpot, cites a number of unspoken rules to guide our online behavior. Here are some of them:
 

  1. “If you’re citing someone else’s data or a quote from their content, give ‘em a link.”
  2. “Don’t copy and paste content from someone else’s site, unless you’re deliberately and obviously featuring their content with proper attribution.”
  3. “Don’t promote your business in the comments section of blogs. You lose all credibility, and it’s a lame sales tactic.”
  4. “Be transparent about your business affiliations.”
  5. “Don’t Facebook friend business connections.”
  6. “Don’t connect with someone on LinkedIn unless you’ve had some type of contact in the past.”
  7. “Make unsubscribe links ridiculously easy for people to find.”

 


 

Why Do Web Sites Fail?

26 Aug

According to Mike Volpe, writing for MarketProfs, there are “Three Deadly Reasons Most Web Sites Fail”:

  1. “Most Web sites act like an online brochure instead of a thought-leadership resource.”
  2. “Most Web sites are one-size fits all instead of dynamic.”
  3. “Most Web sites are built for the company, not the customer.”

Click the image to read more from Volpe.

 

 

Designing Your Own Mobile App

7 Jul

Have you ever thought about designing your own mobile app? It has become easier through some newer software platforms.

Read this SiteProNews article by Emily Lucas to learn about Google App Inventor, Zoho Creator, The App Builder, and AppsGeyser.

Here is A YouTube video about Zoho Creator.

 


 

Enhancements to Google Analytics

7 Jun

Google Analytics offers a variety of easy-to-use statistical tools to those interested in monitoring their Web traffic: “Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.”

Now, Google Analytics is even more powerful. As Tina Courtney-Brown reports for Site Pro News: “It’s common sense that aggregate data is meaningless in its raw form; to find the value, you must see the stories that the data are attempting to tell. Thanks to recent filter additions and updates, Google Analytics now gives site owners the ability to slice and dice their audience metrics all the more. The more you fully grasp how, when, where, and why your users are engaging with your content, the more you can grow your business and give the people what they want. Take a little time to get up to speed on the new Google Analytics features and amp up your site-building know-how.”

Click the Google Analytics image to read more from Courtney-Brown.

 

 

Making a Web Site Better

10 May

Check out this infographic which highlights some things that some Web sites do wrong.

 

Package Size Matters

19 Apr

For marketers, there is a lot of consumer psychology that comes into play when communicating with shoppers. This is especially true with packaging — whether it be color, shape, or size.

Since we often overindulge when we eat (at least, many of us :-)), package size has taken on even more importance.

According to Sarah Nassauer, writing for the Wall Street Journal: “Did you really eat that many cookies? Packaged-food makers might know the answer, even if you don’t. Aware that people snack a lot throughout the day, they continue to introduce new packaging that encourages consumers to eat their food anytime they have an urge to nibble, what some executives have dubbed ‘hand-to-mouth’ eating.”

And according to the WSJ, marketers also know this about the “Psychology of Small Packaging”:

  • “Hershey says we more often eat wrapped candy alone, while we might grab unwrapped candy out of a bowl while chatting with friends.”
  • “When given several smaller packages of food, we eat less than when given the same amount of food in one large pack.”
  • “Along with old standbys like potato chips, consumers can now buy smaller packs of dried fruit and hummus.”
  • “Research shows that people are poor judges of when to stop eating.”

Click the image for a WSJ video.
 

 

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