Check out this infographic which highlights some things that some Web sites do wrong.
Tag Archives: web design
Package Size Matters
19 AprFor marketers, there is a lot of consumer psychology that comes into play when communicating with shoppers. This is especially true with packaging — whether it be color, shape, or size.
Since we often overindulge when we eat (at least, many of us 
), package size has taken on even more importance.
According to Sarah Nassauer, writing for the Wall Street Journal: “Did you really eat that many cookies? Packaged-food makers might know the answer, even if you don’t. Aware that people snack a lot throughout the day, they continue to introduce new packaging that encourages consumers to eat their food anytime they have an urge to nibble, what some executives have dubbed ‘hand-to-mouth’ eating.”
And according to the WSJ, marketers also know this about the “Psychology of Small Packaging”:
- “Hershey says we more often eat wrapped candy alone, while we might grab unwrapped candy out of a bowl while chatting with friends.”
- “When given several smaller packages of food, we eat less than when given the same amount of food in one large pack.”
- “Along with old standbys like potato chips, consumers can now buy smaller packs of dried fruit and hummus.”
- “Research shows that people are poor judges of when to stop eating.”
Click the image for a WSJ video.
Samsung Wants to Be Your Software Company, Too
9 AprAs we have noted before, Samsung has been on roll in recent years; and this is expected to continue. But now, the global consumer electronics company also wants to grow its software business. Will this work? We’ll see.
Knowledge@Wharton reports that:
“Samsung and Apple are the two primary contenders in the global mobile race, and both are vying for smartphone and tablet dominance. According to research firm IDC, Samsung and Apple together control 51% of the worldwide smartphone market, with market shares of 29% and 21.8%, respectively. The No. 3 smartphone maker, Huawei, has 4.9% market share. Samsung also controls 42.5% of the Android market, according to Gartner.”
“Samsung may not have much choice but to push to develop additional innovative software applications. Kendall Whitehouse, technology and media editor at Knowledge@Wharton, says that Android smartphone vendors face the challenge of differentiating their products to avoid competing solely on price.”
“Samsung’s software ambitions may go beyond offering its own unique applications. The firm has been developing another open-source operating system called Tizen and plans to launch high-end smartphones based on the new system in August or September, according to Bloomberg. Samsung is one of 12 companies developing Tizen as an Android alternative.”
Click the image to learn more.
Tips for Using Visual Tools on Social Media
3 AprHave you gotten yourself into social media yet? If no, it’s time to start. If yes, how can you better utilize visuals with your social media sites?
Debbie Hemley, a social media consultant and an active blogger, has 26 different suggestions — from adding text to photos to zooming in to engage the audience.
Click the image for all 26 of her suggestions.
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WordPress at 10 Years Out
24 MarWordPress is the leading provider of blogging software and site hosting. It is a free service that offers some premium features that can be purchased. WordPress is extremely easy to use — and it powers this blog. Click here for a brief tutorial that I wrote last year.
Here’s an infographic highlighting some interesting WordPress facts.
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