Tag Archives: video

Adidas’ View of the World Cup

6 Apr

The upcoming 2014 World Cup in Brazil will the world’s most viewed sporting event of the event of the year — yes, more viewers than for the Super Bowl.

As with other major sporting events, the technology involved in creating a better customer experience for the World Cup continues to be cutting edge. This year’s innovation: a camera embedded in the soccer ball.

Raymond Wong, reporting for DVICE.com, notes that:

“Created by adidas, the brazucam is arguably the most high-tech soccer ball ever conceived. The custom soccer ball is equipped with six high definition cameras (GoPros, if you must know), which will be used to record the game from new angles. What kind of angles and views can we expect? How about views from the ball flying in the air before it gets kicked by another player? Or views of the ball coming right into the goal? Adidas plans to release a new video on its YouTube channel every week as the ball travels around the world and ends up at the World Cup in Brazil.”

Take a look at the adidas trailer on YouTube: “I am brazuca, traveling around the world on my way to the 2014 FIFA World Cup™. Come join me as I meet some of the world’s best players, attend matches, and play with fans. With six eyes and 360º views, I will see and share the love of football around the globe like never before. Follow my journey on Twitter: http://twitter.com/brazuca. #allin or nothing .”

 

 
And, of course, there is an official brazuca World Cup soccer ball for sale – at $159.99. Sorry, this version does not include any cameras. But it is the soccer ball they will be kicking this summer!
 

Clever Billboard Ads from Around the World

4 Apr

Billboard (outdoor) advertising can quite powerful.

In a recent HubSpot article, Sam Kusinitz identified 15 great examples (complete with photos and video clips). Here are two of them. The first is an ad from Nationwide Insurance’s “life comes at you fast” campaign. The second is a video of a comparative ad campaign by Audi and BMW.

 


 

 

Welcome to the Zarb School Blog

28 Mar

Evans on Marketing:

Visit our new blog!!!!!!!

Zarb Means Business

Originally posted on Zarb Means Business:

Hello everyone.

Welcome to the new multi-featured official blog of Hofstra University’s Zarb School of Business. :-)

This is the most recent video about the Zarb School of Business. Check it out.

View original

“Incomplete” Products Can Spur Customer Consumption

28 Mar

According to Barbara Kahn, a Wharton professor, we are likely to consume more if we believe we are buying an “incomplete” product. Is this you? Read on.

In the Knowledge@Wharton video below, “Kahn talks about how a complete product encourages more consumption: A person is likely to eat two pieces of cheese with holes in them but only one if it is solid, for example. It’s a matter of perception, Kahn explains. She also discusses her research on the attention that consumers pay to large assortments of goods and how it influences their choices when information is presented visually or verbally. In addition, she describes a study on how consumers behave when goods are stacked vertically versus horizontally.”

 

Celebrity Endorsements: Who Is Ahead in the Burger Wars?

21 Mar

For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king.

Now, come two new commercials. Who do you think comes out on top (again)? :-)

Burger King is using former NBA great Chris Webber to promote its NCAA March Madness 2 for $5 sandwich deal.
 

 
Meanwhile, McDonald’s has introduced a new TV ad with current NBA mega superstar Lebron “The King” James.
 

 

Welcome Back, One World Trade Center

7 Mar

It has been about twelve-and-a-half years since one of the worst days in American history — a tragedy that many of us will remember forever. Now, One World Trade Center is ready to reclaim its unofficial title as “The Top of America.” And in the turbulent times we face, it is gratifying to see an important symbol back in the sky, although we will still miss the “Twin Towers.”

In recognition of the rebirth of 1 WTC, Time magazine has produced a great multimedia tribute. Click here to access it. As Richard Licayo writes:

“For years after the 9/11 attacks, nearly all the activity at Ground Zero was downward—digging through the piles of debris, excavating a vast pit to restore the ruined transit lines, preparing the foundations for the new buildings that would emerge there. Even the memorial that opened in 2011 was an exercise in the poetics of descent — two vast cubic voids, each with water cascading down all four sides, carrying grief to some underground resting place.”

“The memorial has turned out to be a lovely thing, but what the site still needed was something that climbed, something that spoke to the idea that emotional burdens might not only be lowered into the ground but also released into the air. Now we have it: One World Trade Center, the glass-and-steel exclamation point, all 1,776 feet of it, is nearing completion close to where the Twin Towers once stood. No doubt the new building’s official dedication will open the way to a necessary debate over its merits as architecture and urbanism, its turbulent design history, and the compromises made over the long years it took to get the thing built. But in one important respect, One World Trade Center has already succeeded. It has reclaimed the sky. And this is the view from there.”

Click the image to see an aerial video of 1 WTC.
 

 

Lego Mania Goes Viral

6 Mar

The Lego Movie has turned out to be quite a global phenomenon. Click the image to visit the movie’s Web site.

According to Box Office Mojo, through March 4, 2014, the movie had grossed $333,000 worldwide — $212 million in the United States and $121 million in foreign markets. And, unlike some other blockbuster movies that cost much more to make, The Lego Movie cost $60 million to produce, making it highly profitable.

But The Lego Movie mania goes far beyond the popularity of the film itself. There have been a lot of promotional tie ins (see this article, for example). And Toys “R” Us even set up special displays for Lego movie figures.

Separate and apart from the recent movie, there is also a Lego “YouTube Spotlight” with a number of “fan-made” videos based on Lego characters. Many of the videos preceded the introduction of the movie — nonetheless, they extend Lego brand recognition and continue to be highly viewed. The most popular Lego movie in the spotlight is Battle of the Brick: Built for Combat, which has been viewed nearly 17 million times.

All in all, it’s a great time for Lego.

[Note: The video below, Battle of the Brick: Built for Combat, is 27 minutes long.]
 

 

An Interview with Futurist Guru Ray Kurzweil

3 Mar

Ray Kurzweil is widely acknowledged as a true technology guru. As Wikipedia notes: “Kurzweil was the principal inventor of the first CCD flatbed scanner, the first omni-font optical character recognition, the first print-to-speech reading machine for the blind, the first commercial text-to-speech synthesizer, the first music synthesizer Kurzweil K250 capable of recreating the grand piano and other orchestral instruments, and the first commercially marketed large-vocabulary speech recognition.”

Recently, the Wall Street Journal‘s Editor-in-Chief Gerard Baker sat down with Kurzweil for an in-depth interview: “Machines will soon be as smart as we are, says Ray Kurzweil. But not to worry. The engineering director of Google Inc. and founder and CEO of Kurzweil Technologies Inc. argues that as computers get smaller and more powerful, we won’t face a sci-fi nightmare. Instead, these machines will help us expand our capabilities.”

For print excerpts from the interview, click here.

Click the image for a video clip of the interview.

 

The Rise of the Phablet

27 Feb

As smartphone technology evolves and competition becomes more intense in that market space, innovations are not only focusing on features but also on phone size. Thus, we now have still another new marketing term — phablet. [Yes, just what we need another new term. :-) ] A phablet is a combination of a phone and tablet, a full-featured smartphone with a much bigger screen.

Will this trend continue? Will it be successful? Will it slow the growth of tablets?

As Brian X. Chen reports for the New York Times:

“Smartphones are going against one of the long-held rules in portable electronics, that smaller is better. Year by year, computers, storage devices, and music players have shed size and weight. And for decades, it has been happening with cellphones, too. But now cellphones, and smartphones in particular, are going the way of the television: They just keep getting bigger and bigger. And people keep buying them.”

“The trend became even more apparent this week, as handset makers introduced a number of big-screen smartphones — from five diagonal inches to more than seven inches — at the Mobile World Congress trade show in Barcelona, Spain. Samsung Electronics, Sony, and the Chinese manufacturers Huawei and ZTE, among others, are all betting that consumers find images and video to be more vivid and engaging on a bigger screen, and that they may prefer to carry a larger phone instead of both a smartphone and a tablet.”

Click on the image to see a video on the phablet.

 

 

Is Facebook’s Acquisition Strategy the Right Approach?

20 Feb

In recent years, Facebook has been in an aggressive acquisition mode. The most famous acquisition — until today — was Instagram in 2012 for $1 billion.

Now, Facebook has announced a bid for messaging company WhatsApp for $19 billion. Does this bid make sense. Take a look at this Wall Street Journal chart.

Source: Rani Molla/Wall Street Journal

 

Consider these observations, as reported by Reed Albergotti, Doug MacMillan, and George Stahl for the Wall Street Journal:

“‘While monetization will take time, we think the potential size of the user base and strong engagement on WhatsApp should ultimately lead to meaningful monetization,’ Sterne Agee analyst Arvind Bhatia said, adding that 70% of WhatsApp’s users use it daily, above Facebook’s 62%. ‘We note that WhatsApp’s user base is nearly 2x Twitter and growing at a significantly faster pace,’ the analyst said.”

“WhatsApp has long been seen as a takeover target for Internet giants. Google had reached out to buy the company several years ago, two people familiar with the situation said, while two other people said deal talks between the two companies also took place recently. A Google spokesman declined to comment. While Facebook’s shares fell Thursday, the decline would have been worse if Google had purchased WhatsApp.”

 Click on the image for a WSJ video.


 

Follow

Get every new post delivered to your Inbox.

Join 845 other followers

%d bloggers like this: