Tag Archives: video

Self-Branding for Personal and Career Success

26 Feb

We hear a lot about self-branding these days. This interview will not only help you understand self-branding, it will help you use it as a tool for personal and professional success.

In this CoSozo “Psych Up” show, Dr. Joel Evans, author and Distinguished Professor in the Zarb School of Business at Hofstra University returns to Psych Up to draw upon his extensive experience teaching and blogging on self-branding. He invites listeners to think through steps of self-reflection to identify qualities that translate into brands.

In the discussion with Host Dr. Suzanne Phillips, he considers the three aspects of self-branding and the difference between a person’s inherent self-brand and a person’s perceived self-brand. He shares stories that capture the importance of self-branding and offers do’s and dont’s for formulating a personal self-brand.

When applying self-branding to the professional arena, Dr. Evans offers invaluable tips for tailoring your self-brand to the job being offered and as a platform for your resume and interview preparation. Whether you are looking for a date or a job, you will find this to be a very valuable show.
 

Click below to listen to the interview.

 

 

New Money & Main$treet TV Interview on Online Safety!

3 Feb

As we have posted before (see for example, 1, 2, 3), identity theft, hacking, and invasion of privacy are rampant issues that we face today. And this is a BIG issue when we shop online.

Recently, we sat down with Fios1’s Money & Main$treet host Giovanna Drpic for a TV interview on this important subject.
 

 

Businessweek’s 85 Big Ideas over the Last 85 Years

28 Dec

In honor of its 85th anniversary, Bloomberg Businessweek recently published an interesting — and highly debatable — special issue titled “85 Years, 85 Ideas.” In this issue, Businessweek identified and ranked what it believes to be the most important ideas of the past past 85 years. These ideas range from the jet engine (1) to Apple (10) to DNA sequencing (25) to teenage consumers (50) to personal fitness (75) to the first widespread report using the term GDP (85).

As editor Josh Tyrangiel notes:

“This special issue chronicles the most disruptive ideas of the past 85 years, those entrepreneurial earthquakes whose tremors are still being felt. Disruption is a trendy word, but it’s used here without endorsement. To add a little tension, we’ve gone to the trouble of ranking these 85 disruptions and counting down to an overall world-changing champion. Comparing the importance of television to the impact of the Laffer Curve or Google (GOOG) to the AK-47 isn’t meant to yield scientific results. It’s meant to start some interesting arguments and remind us how dramatically business can change society.”

Click the image to see the full list.

Note: Each idea on the list is accompanied by a Businessweek story; and there are also some video clips.

 

 

Owen and Haatchi: A Story for the Holidays

25 Dec

This is an ESPN story about a boy and his dog. But not just any boy, and not just any dog. Together, Owen and Haatchi, with their improbable winning streak and their remarkable bond, are like nothing you have ever seen.

Let us all be thankful during this holiday season!! [Note: This video is both heartwarming and intense.]
 

 

Season’s Greetings :-)

24 Dec

Happy holidays to all. And a healthy new year!

As reported by HubSpot, several ad agencies have sent out interesting holiday cards this year: “It’s that time of year again. The time where agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, Web sites, and even fruitcake. It’s also the time where agency staffers are given free reign to get down-right weird — and this year did not disappoint.”

Here are a selection of video cards. PLEASE not not get offended. The videos are in good fun.
 

 


 

 

 

 

 

Seven Videos on Marketing Careers

17 Dec

Here are a variety of videos for those considering a career in marketing. They cover a lot of bases for you to think about.
 

How to Start Your Marketing Career

 

A Realistic Job Preview: Jose, Multicultural Marketing Communications Director, Comcast

 

Product Marketing Opportunities at Amazon Web Services

 

A Career in Marketing…Ng Ee Chuan, Head of China Sales at Bloomberg

 

Market Director, Greg D. on Career Mobility – Exploring Careers at Chase

 

Product Management & Marketing Careers at Optum

 
What Do You Look for in an Employee? by Tracey Abbott, VP Strategic Planning at Footlocker

 
Several of these videos suggested by Ana Luiza Loures.
 

Will Chitter Make It?

2 Dec

Chitter is “an app that rewards you with free offers and special discounts for doing something you already do: posting photos to your social media! Available now, use Chitter to discover new local businesses and local hot spots, and get rewarded for using it! Sign up to stay updated with all things Chitter.”

According to Marketing Tech Blog:

“Chitter is a location-based discovery app available on Android and iOS. By sharing photos, your customer now markets and promotes your products, services, and experiences for you. This can dramatically increase your reach and visibility on social media, decrease new customer acquisition costs, and increase customer retention.”

“Chitter is free for businesses to sign up and and only takes a few minutes to set up. You’re free to upload as many Chits as you’d like to be visible on your business or organizations Chitter display results on the mobile app. Chitter does have premium features that make the offers indexed by search engines, acquire user E-mail addresses, and observe analytics of your customers’ demographics.”

 

 

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