Tag Archives: video

The Best and Worst of Super Bowl Advertising

5 Feb

During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the best and which the worst?

Before reading the experts’ choices, state what is your all-time favorite Super Bowl TV commercial and what is your least favorite. Why?
 

According to Judann Pollack, writing for Ad Age, these are the top 10 Super Bowl TV ads from games 1-49. Click the ad title to see it at YouTube; and click here to learn why these ads were chosen as the best:

  1. Apple, “1984.”
  2. Monster.com, “When I Grow Up.”
  3. Budweiser, “Respect.” (9/11 Tribute!)
  4. Coca-Cola, “Hilltop.”
  5. EDS, “Cat Herding.”
  6. Coca-Cola, “Mean Joe Greene.”
  7. Nike, “Hare Jordan.”
  8. Volkswagen, “The Force.”
  9. Ram Trucks, “Farmer.”
  10. Budweiser, “Whassup!?”

 

According to Kimberly Potts, reporting for Yahoo! TV, these are the worst Super Bowl TV ads from games 1-49. Click the ad title to see it at YouTube; and click here to learn why these ads were chosen as the worst:

  1. Groupon, “Save the Money – Tibet”
  2. GM, “Robot Commercial”
  3. SalesGenie.com, “Pandas”
  4. Go Daddy, “Body Paint: Danica Patrick & Jillian Michaels”
  5. Go Daddy, “Exposure: Danica Patrick”
  6. Miller, “Evil Beavers vs. Miller Lite”
  7. Pepsi, “King’s Court with Elton John”
  8. Go Daddy, “Perfect Match with Bar Refaeli”
  9. Teleflora, “Adriana Lima”
  10. Bridgestone Tires, Alice Cooper & Richard Simmons”

 

More Than 25% of Super Bowl Advertisers Will Be Newbies

29 Jan

Now, that we (about 120 million U.S. viewers) are about 10 days from Super Bowl 50, the advertising picture is becoming clearer. And after all, this is the “Super Bowl” of advertising with 30-second commercials going for $5 million or so (just for air time).

What is especially interesting about the 50th anniversary Super Bowl is how many companies will be advertising for the first time. As reported by Jeanine Poggi for Advertising Age:

“The usual advertising stalwarts will certainly be on hand for Super Bowl 50, but so will plenty of newbies. Longtime advertisers like Budweiser and Coca-Cola will share the stage with brands like Amazon, Colgate, and Marmot, which are all making their Super Bowl debuts. Overwhelmingly, the marketers making their Super Bowl debuts have one goal in mind — to build brand awareness.”

“There are currently 13 confirmed marketers that will air commercials in the big game for the first time, up from 10 in 2015. Already, that figure would make Super Bowl 50 the third most popular game for new advertisers since such stats began being tracked. There were 19 first-timers in 2000 and 14 in 1999, according to Kantar Media, which has tracked the Super Bowl since 1988.”

Click the image to see the 13 newbies.


 
And here’s a YouTube video for the ad of one newcomer.
 

 

TIAA-CREF’s Chief Economist: Four 2016 Video Forecasts

26 Jan

TIAA-CREF, the full-service investment firm that manages nearly $835 billion in assets, recently produced a series of short videos about the year ahead (2016) featuring its Chief Economist Tim Hopper. 
 

1. The U.S. economy should accelerate modestly this year.

 

2. Fed rate hikes could stimulate economic growth this year.

 

3. The U.S. economy is on a path toward sustainable growth in 2016.

 

4. China’s slowdown puts a damper on global growth.

 

Want to Attract the Health-Conscious Consumer?

22 Jan

This television interview of Hofstra University’s Professor Joel Evans (of the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with catering to consumers who are interested in a healthy lifestyle. There are many tips and graphics.
 

 

Developing a Marketing Plan

7 Jan

Are strategic plans in marketing important? They are in our view. :-)

Take a look at the video below and the article from Entrepreneur, which notes the following:

“Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.”

“The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future — two to four years down the road. But the bulk of your plan should focus on the coming year.”

 

 

Are YOU Ready for the New World of APIs?

5 Jan

Do you know what an API is and how it is/will be transforming technology? To learn about APIs, read on. :-)

According to software giant CA Technologies:

“Think about what you can do today that you could not 15 years ago. Hail a ride or start your car from a smartphone. Find a restaurant from your tablet. Monitor your fitness from a device on your wrist. Check availability of a product and order it from the nearest store anytime, anywhere. Or what businesses are doing that they could not in 2000. Expose petabytes of data from legacy systems. Build new applications without reinventing the wheel. Share information instantly with customers, suppliers and partners. Develop. Monetize. In record time.”

“There’s something at work behind the scenes that’s powering the new economy, the App Economy. It’s greasing the exchange of information, a modern-day Rosetta Stone. It’s called the Application Programming Interface.”

 

For an interactive, informative, and entertaining view of APIs, click on the image and scroll down CA Technologies‘ animated chart. Then, take a look at the video below the image.

 

APIs


 

The Best of Evans on Marketing in 2015

4 Jan

Here the ten most-viewed posts made in 2015 by Evans on Marketing. Please take a look. Thanks.

  1. See How Well You Can Do on This Entertaining Marketing Quiz
  2. For What Career Are You Best Suited?
  3. Be a Smart Customer: 2015 Holiday Shopping Tips
  4. Body Language Errors to Avoid During Interviews
  5. What Are the Toughest Languages to Translate?
  6. Doing Better with Google Analytics: An Infographic
  7. Looking to Generate Passion? Consider Using the Color Red
  8. Does Rebranding Always Work?
  9. Personalizing Marketing
  10. Food Brands Capitalizing on Instagram

If you like these posts, PLEASE sign up to follow us at Evans on Marketing. Thanks.
 

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