Tag Archives: video

McKinsey’s New View of Segmentation

22 Jun

In the video clip below, David Edelman, a McKinsey partner and a leader in the company’s Digital Marketing Strategy practice, uses the banking industry as an example to discuss three distinct customer segments and how to tailor messages and offers for each.
 

 

Interested in Shopping with Instagram? Here’s How

6 Jun

As described at its Web site:

Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photo.”

“Currently, you can share your photos on a photo-by-photo basis on Flickr, Facebook, and Twitter. Additionally, if you specify a location with your photo, you can opt to have us check you in on Foursquare. Going forward, we plan on supporting additional services but have nothing else to announce at this time.”

Now comes a new app to make it easy shop with Instagram. Through LiketoKnow:It, if you “like” an Instagram with an LTK link in the caption, you will be sent an E-mail that directs you to a point of sale for the item in the Instagram. There are just three simple steps:

  1. Sign up for LiketoKnow:It.
  2. Like an Instagram photo with a www.liketk.it link.
  3. Receive ready-to-shop product links in your inbox.

 
Take a look at the LiketoKnow:It overview video.

 

 

Can You Pass This EASY Quiz on Personal Online Security?

30 May

Evans on Marketing:

5-Minute True-False Test. How many of the 21 questions can YOU get right?

You can take the test or watch a YouTube video clip.

 

Originally posted on Evans on Marketing:

Recently,Professor Joel Evansof theHofstra Zarb School of Businessmade a presentation on “How to Be Even Smarter Online, Especially with Social Media.”

As part of this presentation, a 21-item true-false quiz on online/social privacy was conducted. Through this post, you may take the quiz in one of two ways: (1) Look at the two screens below for the questions. There is a separate PPT file with the answers under the quiz.(2) Look at the YouTube video that is embedded at the bottom of the post. The video includes the answers and a discussion for each question. The audio quality is very good.To clearly view the YouTube version of the quiz, use the full-screen mode!!

Privacy Quiz 1

Privacy Quiz 2Privacy Quiz Answers

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“Injectible Ads”: A New Practice That Has Some Firms Fuming

27 May

We have another new term for our expanded marketing dictionary: “injected advertising.” This occurs when third parties with sophisticated software programs upload online ads onto the Web sites of unsuspecting companies. Only the third-party firm gets paid for the ad. This is clearly a practice that is upsetting to many companies on whose sites such ads appear.

For example, not long ago, a Target ad popped up on the Walmart.com Web site.This occurred without the knowledge or permission of Walmart.com. 

How does this happen? Alex Kantrowitz, writing for Ad Age, explains it thusly:

“In one of the most bizarre scenes you’ll see on the internet, a Target ad recently ran smack in the middle of Walmart.comThe ad wasn’t sold by Wal-Mart, though. That’s because Walmart.com doesn’t even sell the ad space Target bought. But there it was, running in plain sight when Ad Age visited the retail giant’s Web site late last month.”

“This ad was no momentary glitch. It sits at the heart of a scheme that uses browser extensions to place ads on the Web sites of some of the biggest advertisers in the world, including Wal-Mart, Home Depot, Macy’s, Dell, and Samsung. These are forcefully ‘injected’ onto sites and sold by third parties without the owners’ permission. Those third parties pocket the proceeds.

Click the image for an Ad Age video on injected advertising. Then, go full screen for the best viewing.

 
Wal-Mart Ad
 

Be Safe: Better Manage Your Online Passwords

8 May

Evans on Marketing:

Get and use a password manager to be much more safe online!!!

Originally posted on Zarb Means Business:

As we should all be aware, identity theft and intrusive viruses are getting worse. So, what should we do  about this to better protect ourselves?

Geoffrey A. Fowler, a Wall Street Journal expert on personal technology,  offers some good advice (click the link to read his full article) — especially about using a password manager. Here are some observations from Fowler. It’s up to you how to respond to them. A lot of these password protectors have FREE versions:

“There’s a war raging between hackers and companies, and you’re caught in the crossfire. Every time a company gets hacked, you have to change your password. And don’t you dare reuse it somewhere else. Dreaming up a different password for every site and service is the only way to keep your stuff safe online, but it’s also a gigantic nuisance. There’s one thing you can — and should — do to…

View original 135 more words

Adidas’ View of the World Cup

6 Apr

The upcoming 2014 World Cup in Brazil will the world’s most viewed sporting event of the event of the year — yes, more viewers than for the Super Bowl.

As with other major sporting events, the technology involved in creating a better customer experience for the World Cup continues to be cutting edge. This year’s innovation: a camera embedded in the soccer ball.

Raymond Wong, reporting for DVICE.com, notes that:

“Created by adidas, the brazucam is arguably the most high-tech soccer ball ever conceived. The custom soccer ball is equipped with six high definition cameras (GoPros, if you must know), which will be used to record the game from new angles. What kind of angles and views can we expect? How about views from the ball flying in the air before it gets kicked by another player? Or views of the ball coming right into the goal? Adidas plans to release a new video on its YouTube channel every week as the ball travels around the world and ends up at the World Cup in Brazil.”

Take a look at the adidas trailer on YouTube: “I am brazuca, traveling around the world on my way to the 2014 FIFA World Cup™. Come join me as I meet some of the world’s best players, attend matches, and play with fans. With six eyes and 360º views, I will see and share the love of football around the globe like never before. Follow my journey on Twitter: http://twitter.com/brazuca. #allin or nothing .”

 

 
And, of course, there is an official brazuca World Cup soccer ball for sale – at $159.99. Sorry, this version does not include any cameras. But it is the soccer ball they will be kicking this summer!
 

Clever Billboard Ads from Around the World

4 Apr

Billboard (outdoor) advertising can quite powerful.

In a recent HubSpot article, Sam Kusinitz identified 15 great examples (complete with photos and video clips). Here are two of them. The first is an ad from Nationwide Insurance’s “life comes at you fast” campaign. The second is a video of a comparative ad campaign by Audi and BMW.

 


 

 

Welcome to the Zarb School Blog

28 Mar

Visit our new blog!!!!!!!

Zarb Means Business

“Incomplete” Products Can Spur Customer Consumption

28 Mar

According to Barbara Kahn, a Wharton professor, we are likely to consume more if we believe we are buying an “incomplete” product. Is this you? Read on.

In the Knowledge@Wharton video below, “Kahn talks about how a complete product encourages more consumption: A person is likely to eat two pieces of cheese with holes in them but only one if it is solid, for example. It’s a matter of perception, Kahn explains. She also discusses her research on the attention that consumers pay to large assortments of goods and how it influences their choices when information is presented visually or verbally. In addition, she describes a study on how consumers behave when goods are stacked vertically versus horizontally.”

 

Celebrity Endorsements: Who Is Ahead in the Burger Wars?

21 Mar

For years, Burger King has tried to gain on its long-time competitor McDonald’s. Nonetheless, in the United States and around the globe, McDonald’s is the clear and undisputed king.

Now, come two new commercials. Who do you think comes out on top (again)? :-)

Burger King is using former NBA great Chris Webber to promote its NCAA March Madness 2 for $5 sandwich deal.
 

 
Meanwhile, McDonald’s has introduced a new TV ad with current NBA mega superstar Lebron “The King” James.
 

 

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