Looking for a video with a job-hunting chuckle and an emotional ending? Then, this is the post for you.
Hang in there until the reveal in this video from American Greetings! It’s worth it. :-)
Take a look at a recent interview I did with Fios1. There are lots of nice graphics, too.
In the video clip below, David Edelman, a McKinsey partner and a leader in the company’s Digital Marketing Strategy practice, uses the banking industry as an example to discuss three distinct customer segments and how to tailor messages and offers for each.
We have another new term for our expanded marketing dictionary: “injected advertising.” This occurs when third parties with sophisticated software programs upload online ads onto the Web sites of unsuspecting companies. Only the third-party firm gets paid for the ad. This is clearly a practice that is upsetting to many companies on whose sites such ads appear.
For example, not long ago, a Target ad popped up on the Walmart.com Web site.This occurred without the knowledge or permission of Walmart.com.
How does this happen? Alex Kantrowitz, writing for Ad Age, explains it thusly:
“In one of the most bizarre scenes you’ll see on the internet, a Target ad recently ran smack in the middle of Walmart.com. The ad wasn’t sold by Wal-Mart, though. That’s because Walmart.com doesn’t even sell the ad space Target bought. But there it was, running in plain sight when Ad Age visited the retail giant’s Web site late last month.”
“This ad was no momentary glitch. It sits at the heart of a scheme that uses browser extensions to place ads on the Web sites of some of the biggest advertisers in the world, including Wal-Mart, Home Depot, Macy’s, Dell, and Samsung. These are forcefully ‘injected’ onto sites and sold by third parties without the owners’ permission. Those third parties pocket the proceeds.
Click the image for an Ad Age video on injected advertising. Then, go full screen for the best viewing.
Get and use a password manager to be much more safe online!!!
Originally posted on Zarb Means Business:
Geoffrey A. Fowler, a Wall Street Journal expert on personal technology, offers some good advice (click the link to read his full article) — especially about using a password manager. Here are some observations from Fowler. It’s up to you how to respond to them. A lot of these password protectors have FREE versions:
“There’s a war raging between hackers and companies, and you’re caught in the crossfire. Every time a company gets hacked, you have to change your password. And don’t you dare reuse it somewhere else. Dreaming up a different password for every site and service is the only way to keep your stuff safe online, but it’s also a gigantic nuisance. There’s one thing you can — and should — do to…
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