Microsoft has developed an interesting video overview that demonstrates the extent and value of big data.
“Essentially, microcontent is as it sounds – short form content. Typically low-cost, high-value content appropriate to social channels. To all intents and purpose it’s social media content. It’s not that detailed articles or long form, rich content are any less important, it’s simply a case of being relevant to the social media platform in question, and accessible to an ever detached consumer who’s on the move with a low attention span for your brand. “
And as Stephanie Castillo, in a multimedia format, writes for Visual.ly:
“There are many ways that brands are leveraging Vine as a piece of their marketing strategy. But despite this, most brands have not yet figured out how to include Vines within their overall strategic vision. To do that you’ll need to take a step back and consider why you are producing this type of content in the first place. What purpose does it serve? Can you use it as collateral? Will it strengthen your brand’s story and identity? Will it resonate with your audience enough to compel them to share with their networks?”
Castillo offers several suggestions (with examples of each):
- Provide tutorials
- Make announcements
- Build hype
Take a look at the video to learn more.
Looking for a video with a job-hunting chuckle and an emotional ending? Then, this is the post for you.
Hang in there until the reveal in this video from American Greetings! It’s worth it. :-)
Take a look at a recent interview I did with Fios1. There are lots of nice graphics, too.
Vine is “the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” It has about 50 million users, many of whom are teenagers, who are attracted to the six-second videos.
Stephanie Castillo, a digital marketing specialist at Visually, reports that:
“Given its accessibility and low cost, this form of micro-content gives marketers a chance to get some hands-on video production experience. But don’t be fooled: though the app promotes a quick and raw form of capturing video, you shouldn’t take this as a cue to wander away from quality content. Rather, the stakes for a quality video with a strong story are now higher, simply because you have an ever shorter amount of time to get your point across.”
“By now, brands have had the chance to explore the many possibilities with Vine. Let’s take a closer look at five brands that are leveraging Vine in a smart, impactful way for some inspiration on creating micro-videos that capture the attention of your audience.”
Click the image to read Castillo’s multimedia article about Tribeca Film Festival: Contests, General Electric: Corporate Campaigns, Nissan: Product Highlight, USA Today: Narrative, and Lowe’s: DIY and Useful Information.
In the video clip below, David Edelman, a McKinsey partner and a leader in the company’s Digital Marketing Strategy practice, uses the banking industry as an example to discuss three distinct customer segments and how to tailor messages and offers for each.
- Business Analytics and Marketing Information
- Consumers and Their Behavior
- Global Marketing
- Good and Bad Examples of Marketing
- Learning How to Blog, Design Web Sites, and Innovate with Mobile Media
- Marketing Communications
- Online Marketing
- Privacy, Identity Theft, and Ethical Issues
- Product Management
- Social and Digital Media
- Sports and Entertainment Marketing
- Technology and Marketing