Tag Archives: video

How to Know If Your Product Idea Has Potential

14 Aug

Not all product ideas that we come up with have commercial potential. So, how do we determine which ideas have the best odds of succeeding?

For some tips, check out this Inc. video interview with Valerie Casey, who is the chief product officer at Samsung’s Global Innovation Center. She talks about the difference among a feature, a product, and a business.

 


 

In 2015, Online Video Is Booming

11 Aug

As we’ve reported before, online video marketing has become BIG! (for example, see 1, 2).

How big? take a look at this 2015 statistical infographic on the popularity of online videos by HighQ, a producer of software for the world’s largest law firms, investment, banks and corporations.

Click the image for a larger version.
 

 

For What Career Are You Best Suited?

10 Aug

Are you uncertain about the best career path for you? Have you ever taken a career aptitude quiz?

Here’s an interesting, easy, and fun “Career Decoder” quiz from Careerealism to encourage you to think more about your career options:

“Using a series of ‘would you rather’ questions, we navigate you through a quiz that determines where your strengths in the workplace connect to your motivation. The result? A breakdown of your workplace ‘personas’ and how they contribute to the success of the organization.”

“Why should you take the test? The first step in being able to build a stronger personal brand and career development strategy is knowing what value you bring to an employer. This quiz will help you map out your strengths so you can start to market them more effectively!”

“How long will it take? There are 20 questions total and it will take you less than two minutes to complete. Yet, don’t be fooled by how quickly you can complete it. The results are accurate and compelling – you’ll see!”

 

Click the image to begin the quiz. [NOTE: Once you complete the quiz, you will have access to a variety of career-related videos!!!!!]


 
Here is the URL to the videos. NO PEEKING. Do the quiz first. :-) : http://www.careerealism.com/career-decoder
 

Knowing Anna: How Well Do You Understand Your Customers?

21 Jul

With the advent of big data, there are more opportunities than ever to use micro-marketing in targeting and understanding our customers.

Here is an example from Teradata:

“Catch the moment — Marketing that connects with Anna. What would you do if you knew exactly how to connect with each customer as an individual? Teradata Marketing Applications transforms your data analysis into the individualized insights you need to deliver the right offer, at the right moment, via the right channel. Connect one-to-one with your customers from a single platform and turn insight into foresight.

 

 

Mary Pacifico-Valley: A Great Career in Auto Marketing

15 Jul

Mary Pacifico-Valley is the owner of Denver-based Rickenbaugh Automotive Group. Pacifico-Valley worked her way up the ranks to her present position, and her company is hugely successful:

“Rickenbaugh Cadillac Volvo in Denver, CO and Infiniti in Dacono treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form.”

 
Here is a motivating video on Pacifico-Valley’s career and her business philosophy.

 

Amazon Creates Its Own “Prime” Holiday

8 Jul

To stimulate its Prime Membership business, Amazon has created a new “Prime Day” holiday on July 15, 2015.

As Tim Parry recently reported for Multichannel Merchant: “While not unheard of globally, Prime Day appears to be the first self-created selling holiday launched by a U.S.-based web merchant. Selling holidays have shown to be successful in China: Alibaba’s Singles Day (November 11) in China brought that marketplace $9.3 billion in one-day sales. And last month, JD.com announced record-breaking one-day results from its June 18 JD.com Anniversary Sale.”

Here is Amazon’s blurb about Prime Day, followed by a YouTube video:

“On the eve of Amazon’s 20th birthday, the company will celebrate Prime Day — a global shopping event with more deals than Black Friday, exclusively for Prime members. To celebrate Prime Day and launch a Prime Living Photo Contest, local artists were commissioned in every Prime-eligible country, with locations ranging from Toronto to Milan and Seattle to Berlin to create their interpretations of #PrimeLiving. What is #PrimeLiving? Members frequently reveal how much they love Prime. So Amazon is providing members a forum to share how Prime helps enable some of their happy moments. Did you save enough time today to take the dog for a long walk? Did you finish your shopping while lounging at the beach? After a long week of work, did you still arrive in the perfect outfit with just the right gift? Take a snap, capture the moment. Between July 6 and July 15, Amazon invites members to enter a photo in the Prime Living Photo Contest for the chance to win the equivalent of $10,000 in Amazon Gift Cards. No purchase necessary. See contest rules.”

 

 

Ad Campaigns That Inspire

6 Jul

Great ads can inspire us and elevate the image of an organization and its brands. Unfortunately, in this era of heavy advertising clutter, “inspiring” ads are too rare. :-)

So, let’s look at several inspiring ads, as presented by Jami Oetting for the HubSpot Blog:

“A great idea can inspire. But it can also make you jealous of its simplicity, humor, emotion, and elegance. And no other event in the marketing and advertising industry brings so many jealousy-inducing ideas together as the Cannes Lions International Festival of Creativity. The event recently wrapped at the end of June and this year’s top winners — the Grand Prix recipients — provide us with another list of interesting and inspiring work.”

 
Here are inspiring ads in five different categories. [Click here to see 21 Cannes-winning ads.]
 
 
Film: “A new Leica ‘100’ advertisement, relating to the Leica 100 year centennial and celebrating the opening of the Leica Gallery in Sao Paulo, Brazil. It recreates 35 historical Leica photos.”


 
 
Cyber: Gisele Bündchen – I WILL WHAT I WANT.” “Gisele knows what it means to live under the microscope, amongst the noise of contradicting opinions. But will beats noise.


 
 
Radio: To mark the 25th anniversary of the fall of the Berlin Wall, Soundcloud and Grey Berlin created an acoustic reconstruction of the Berlin Wall.


 
 
Product Design: Geometry Global created a no-tech, simple product to help the people of Cambodia prevent iron deficiency. The fish-shaped piece of iron, which symbolized hope and good luck in the community, is cooked in the person’s meal for 10 minutes and can contribute 75% of a person’s daily required iron intake.”


 
 
Media: Y&R Istanbul created an app for Vodafone that allowed women in a domestic abuse situation to seek help from three pre-selected friend. But the app couldn’t be mass marketed, so it was promoted within makeup tutorials, on clothing tags, and when the person copied and pasted an offer code.”


 

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