Tag Archives: video

Who Is Today’s Asia Pacific Consumer?

5 Oct

The Asia Pacific regions of the world account for about 60 percent of the global population (compared to less than 5 percent for the United States). However, Asia Pacific countries differ greatly in their population size, demographics, economic emphasis, and more.

First, click the image to see a larger, interactive map of the world from Population Reference Bureau. Then, take a look at the recent video about Asia Pacific consumers from Nielsen.


PRB World Population



Are You Managing Your Passwords Well?

25 Sep

Everyday, millions of Internet accounts around the world are hacked into. Are YOU doing enough to protect yourself? Take a look at these past posts we’ve made: 1, 2, 3, 4

Then, check out these password manager tools recommended by TechRepublic and visit this site to see a video about these tools:

  1. Windows Password Key Standard
  2. Kruptos 2 Professional
  3. 2 Password
  4. Quicky Password Generator
  5. LastPass Password Manager



Clever Innovations from Entrepreneurs: A Video

21 Sep

Entrepreneurs can be quite inventive. For seven examples, take a look at this YouTube video. It has been viewed more than 3.5 million times!!

After viewing the video, what lessons have YOU learned? Which is your favorite product of the seven? Why?



Being Ethical in Marketing Research

18 Sep

To quote from our textbook (Marketing in the 21st Century): “In any marketing situation, ethical behavior based on honest and proper conduct (‘what is right’ and ‘what is wrong’) should be followed. This applies both to situations involving company actions that affect the general public, employees, channel members, stockholders, and/or competitors and to situations involving company dealings with consumers. For each ethically questionable issue, the person considers alternative actions, makes a decision, and acts accordingly. He or she then faces the consequences, which affect future decisions.”

Here is an interesting (and fun) video on the role of ethics when conducting research. Unfortunately, sometimes, research results are fudged because there is pressure to show a certain desired result.



Lego: Innovation and Sustainability Can Co-Exist

18 Sep

Lego is the maker of the popular wood and plastic building blocks and toys, and the inspiration behind last year’s highly successful Lego movie. LEGO “is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO┬« brick, it is one of the world’s leading manufacturers of play materials.”

Take a look at the video below to see how LEGO is creatively combining both innovation and sustainability.


A Nielsen Video on the Asia Pacific Consumer

17 Sep

Here’s an easy way to learn more about consumers in the most populous regions of the world: “Who is the Asia Pacific Consumer?”, a video from Nielsen Research.



A Novel Use for Office 365: Product Innovation

16 Sep

When we hear the brand name Microsoft Office, we normally think of the communications suite of Word, Excel, PowerPoint, and Access. But Office 365 for Business can also be used for product innovation.

[NOTE: This post is NOT a sales pitch for Office 365. The product is used as an illustration only. Other software can accomplish the same innovation functions. :-) ]

Take a look at the video to learn more. The Office 365 for Business home page is here.




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