The Asia Pacific regions of the world account for about 60 percent of the global population (compared to less than 5 percent for the United States). However, Asia Pacific countries differ greatly in their population size, demographics, economic emphasis, and more.
First, click the image to see a larger, interactive map of the world from Population Reference Bureau. Then, take a look at the recent video about Asia Pacific consumers from Nielsen.
To quote from our textbook (Marketing in the 21st Century): “In any marketing situation, ethical behavior based on honest and proper conduct (‘what is right’ and ‘what is wrong’) should be followed. This applies both to situations involving company actions that affect the general public, employees, channel members, stockholders, and/or competitors and to situations involving company dealings with consumers. For each ethically questionable issue, the person considers alternative actions, makes a decision, and acts accordingly. He or she then faces the consequences, which affect future decisions.”
Here is an interesting (and fun) video on the role of ethics when conducting research. Unfortunately, sometimes, research results are fudged because there is pressure to show a certain desired result.
Here’s an easy way to learn more about consumers in the most populous regions of the world: “Who is the Asia Pacific Consumer?”, a video from Nielsen Research.
When we hear the brand name Microsoft Office, we normally think of the communications suite of Word, Excel, PowerPoint, and Access. But Office 365 for Business can also be used for product innovation.
[NOTE: This post is NOT a sales pitch for Office 365. The product is used as an illustration only. Other software can accomplish the same innovation functions. :-) ]
Take a look at the video to learn more. The Office 365 for Business home page is here.