Tag Archives: video

Revisiting Steve Jobs at Stanford: One of the Greatest Commencement Speeches Ever!

18 May

At this time of college graduations, take a look at one of the gold standards of commencement speeches — Steve Jobs’ 2005 speech at Stanford. It is truly inspiring and has been viewed more than 22 million times at YouTube.

There are great lessons for us all.

 

 

A Video Look at What’s Hot in Tech Marketing

4 May

According to a Tech Marketing Priorities study by IDG Research, “native advertising, social media, and video are what’s ‘hot’ in marketing today. Find out what areas marketers will be spending their marketing dollars over the next 12+ months. This IDG Research survey was conducted of global senior tech marketing leaders providing insights into key marketing priorities for 2015 and beyond.”
 

 

Don’t Be a Stereotype at Work!

27 Apr

As part of our self branding, we need to be confident and communicative about ourselves and our career skills in order to get promoted or to pursue a new job track.

Check out this Wall Street Journal video for more background information.
 

 

Iconic PR Campaigns Over the Decades

21 Apr

As we know, public relations activities and media have changed over the decades.

Consider these observations from the Fusion 360 agency:

“Public relations firms and — in many instances, marketing agencies — have the task of maintaining a favorable public image for their respective clients. Currently, that’s primarily accomplished through digital means: social media, content marketing, top-tier digital publications, etc. With respect to public relations, seeing as how things are drastically different now than they’ve ever been before, it’s interesting to take a peek into the past to see what’s worked.”

Here’s an entertaining video on PR over the years.
 
 

 

Etsy: A Pioneering B Corporation

17 Apr

Etsy is an innovative online retailer. On April 16, 2015, Etsy had a successful IPO (initial public offering), which valued the firm at $3.3 billion as of the end of the day.

Its company philosophy is described at its Web site:

“Etsy is a marketplace where people around the world connect, both online and offline, to make, sell, and buy unique goods, The heart and soul of Etsy is our global community: the creative entrepreneurs who use Etsy to sell what they make or curate, the shoppers looking for things they can’t find anywhere else, the manufacturers who partner with Etsy sellers to help them grow, and the Etsy employees who maintain and nurture our marketplace.”

“Discover handmade items, vintage goods, and craft supplies you can’t find anywhere else. Get curated recommendations tailored to your taste. Find boutiques, craft fairs and flea markets where you can shop from Etsy sellers offline.”

What makes Etsy especially unique is its status as a “B” corporation:

As a Certified B Corporation, we view our social, environmental, and business goals as inseparable. Some call this ‘business as unusual,’ but around here it’s just business. We don’t just recycle and compost in every office, we know exactly how much our trash weighs and we bike our compost to community farms every week. We provide entrepreneurial training for artisans looking for new ways to support themselves and their families. We give our employees five days a year to spend volunteering in their communities. And that’s only what we have room to mention here.”

 
Look below to see one what analyst (NBR) has to say about the firm’s business model.
 

 

Are Marketers Story Tellers Or Scientists?

15 Apr

This is any interesting question, as there are three possible answers: both (the most widely held view), story tellers, or scientists.

With this in mind, check out the YouTube video below by IDG Knowledge Hub:

“According to this 2014 Tech Marketing Priorities study by IDG Research, a successful marketer needs to be the proper balance of storyteller and data scientist. This is a challenge media companies can assist with on several fronts through the design of custom marketing programs to fuel the ‘storytelling’ … to help with the ‘science’ of designing and managing data-driven marketing strategies. This IDG Research survey was conducted of global senior tech marketing leaders providing insights into key marketing priorities for 2015 and beyond.”

 

 

Self-Branding for Personal and Career Success

26 Feb

We hear a lot about self-branding these days. This interview will not only help you understand self-branding, it will help you use it as a tool for personal and professional success.

In this CoSozo “Psych Up” show, Dr. Joel Evans, author and Distinguished Professor in the Zarb School of Business at Hofstra University returns to Psych Up to draw upon his extensive experience teaching and blogging on self-branding. He invites listeners to think through steps of self-reflection to identify qualities that translate into brands.

In the discussion with Host Dr. Suzanne Phillips, he considers the three aspects of self-branding and the difference between a person’s inherent self-brand and a person’s perceived self-brand. He shares stories that capture the importance of self-branding and offers do’s and dont’s for formulating a personal self-brand.

When applying self-branding to the professional arena, Dr. Evans offers invaluable tips for tailoring your self-brand to the job being offered and as a platform for your resume and interview preparation. Whether you are looking for a date or a job, you will find this to be a very valuable show.
 

Click below to listen to the interview.

 

 

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