Tag Archives: video

Seven Videos on Marketing Careers

17 Dec

Here are a variety of videos for those considering a career in marketing. They cover a lot of bases for you to think about.
 

How to Start Your Marketing Career

 

A Realistic Job Preview: Jose, Multicultural Marketing Communications Director, Comcast

 

Product Marketing Opportunities at Amazon Web Services

 

A Career in Marketing…Ng Ee Chuan, Head of China Sales at Bloomberg

 

Market Director, Greg D. on Career Mobility – Exploring Careers at Chase

 

Product Management & Marketing Careers at Optum

 
What Do You Look for in an Employee? by Tracey Abbott, VP Strategic Planning at Footlocker

 
Several of these videos suggested by Ana Luiza Loures.
 

Will Chitter Make It?

2 Dec

Chitter is “an app that rewards you with free offers and special discounts for doing something you already do: posting photos to your social media! Available now, use Chitter to discover new local businesses and local hot spots, and get rewarded for using it! Sign up to stay updated with all things Chitter.”

According to Marketing Tech Blog:

“Chitter is a location-based discovery app available on Android and iOS. By sharing photos, your customer now markets and promotes your products, services, and experiences for you. This can dramatically increase your reach and visibility on social media, decrease new customer acquisition costs, and increase customer retention.”

“Chitter is free for businesses to sign up and and only takes a few minutes to set up. You’re free to upload as many Chits as you’d like to be visible on your business or organizations Chitter display results on the mobile app. Chitter does have premium features that make the offers indexed by search engines, acquire user E-mail addresses, and observe analytics of your customers’ demographics.”

 

 

Ad Imagery Is Sometimes “Borrowed”

19 Nov

A lot of popular advertisements are based on themes or elements that are appropriated from other work, such as movies, TV shows, etc. Sometimes, this appropriation is done really well; other times, it is not.

According to Allison McCartney, writing for Visual.ly:

“Appropriation, or the act of re-using and re-purposing pre-existing imagery, has long been an effective communication tool. Artists have appropriated imagery for decades to comment on pop culture, but advertisers and marketers also use appropriated imagery to make a connection with audiences. However, when not done correctly, ‘appropriation’ can merely become a ripoff of someone else’s work. It’s important to know where to draw the line.”

“Appropriated imagery can be a cultural touchstone when the images are popular enough to be known by a broad swath of the audience. Images become a language when enough people recognize them and understand their meaning. They can be a sort of shorthand that conveys messages, creates tone, sparks memories, and creates connections between ideas. The 2011 Volkswagen Super Bowl commercial, for example, was a fantastic example of appropriation. By using Star Wars imagery and sound to tell a story throughout the commercial, the creators of this ad maximized the benefits of appropriation.”

Read more from McCartney to see several bad examples of appropriation.

 

 

Gucci’s Mobile Apps Enhance the Customer Experience

17 Nov

Learn how Gucci is arming both its customers and store teams with mobile apps that have enabled this luxury retailer to provide even better personalized customer service.
 

 

Yes, There ARE Still Real Heroes!

3 Nov

We can all be responsible members of society and give back to the community.

This is NOT a post about a major team sport or about a famous athlete or a famous celebrity or a famous business leader. It is also NOT about the misdeeds going on in the world. Rather, it is about how true heroes can help to bring us together as a society. This post is about Pete Fretas and the ALS “Ice Bucket Challenge” and cancer victim Lauren Hill’s quest to play college basketball.

For several months, we’ve been following the uplifting story of the “Ice Bucket Challenge.” Do you know the origin of the challenge? It’s sports-related: Pete Frates, a Bostonian who was diagnosed with ALS in March 2012, is credited with initiating the challenge. Pete was a baseball player and team captain at Boston college, where he graduated in 2007. He then played baseball in Germany, where he also coached. His story was featured on ESPN.
 

 
To date, donations made to the ALS Association as a result of the challenge have totaled $22 million. And if you type in “ice bucket challenge” at YouTube, you will find more than 18 million entries. The Simpsons’ entry alone has generated 24 million views.
 

 
 
Lauren Hill has inoperable brain cancer. As reported by Alyssa Roenigk for ESPN:

“Hill is that woman you’ve heard about somewhere, maybe on ESPN, maybe on Facebook, maybe in the newspaper, perhaps on early morning TV. She’s the college freshman basketball player who was diagnosed with brain cancer her senior year of high school, after deciding to attend Division III Mount St. Joseph University in Cincinnati. She’s the girl whose parents, after her tumor spread and she was given only a few months to live, worked with her college coach, the opposing team’s coach, and the NCAA to move her team’s opening game up by two weeks in the hopes that she will still be strong enough to suit up for one collegiate game. The 19-year-old has been giving interviews and fighting publicly in the hopes of bringing attention to the rare form of brain cancer from which she will die. And she’s the girl whose story garnered so much attention that the site of Mount St. Joe’s Sunday game against Hiram College was moved to Xavier University’s Cintas Center, and the 10,000-seat arena sold out within a day.”

“But Hill is more than that freshman you heard about somewhere. She’s also a daughter to Lisa and Brent, and a big sister to Erin, 14, and Nathan, 17. She’s a soccer fan, has a creative eye, and loves music, all types of music, just not screamo. She’s a fan of the Harlem Globetrotters, was painfully shy before her diagnosis, and is a wiz with Photoshop. She likes to shoot videos and edit them for her family, and you know that image that’s been going around online, the one of Lauren standing with her hands on her hips in her high school uniform, the one that was shot from behind and adorns #1More4Lauren images on Twitter? She designed that herself. ‘I’m really proud of that,’ Hill said.

Yesterday, Lauren got to play. And she helped to raise more than $40,000 for The Cure Starts Now Foundation; and there is a foundation URL dedicated to Lauren.
 

 

Are YOU as Cyber-Secure as You Should Be? Some Video Tips

15 Oct

Identity theft and loss of privacy are BIG issues. In this video, we point out several “scary” aspects of cyber security as well as offer several tips.

Protect YOURSELF. We can be our best friend — and our worst enemy.

 


 

Informative Video Overviews of Careers in Marketing

30 Sep

ReKruiTIn, an India-based recruitment firm, has put together a nice YouTube video on marketing careers. This video is valuable for anyone considering a career in marketing, regardless of their country or region. :-)
 

 
Job-Interview-Site.com has also developed a useful video interview of a career in marketing.
 

 

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