Although the U.S. unemployment rate has come down in the years following the Great Recession, wages have not really bounced back in real terms (taking inflation into account). And, according to the Bureau of Labor Statistics, the gap between the haves and have nots has steadily increased. This is NOT good news for marketers who appeal to middle-income consumers, as well as those selling non-necessities.
As reported by for the New York Times:
“The typical American family makes less than the typical family did 15 years ago, a statement that hadn’t previously been true since the Great Depression. Even as the unemployment rate has fallen in the last few years, wage growth has remained mediocre. Last week’s jobs report offered the latest evidence: The jobless rate fell below 6 percent, yet hourly pay has risen just 2 percent over the last year, not much faster than inflation. The combination has puzzled economists and frustrated workers.”
“The great wage slowdown, or the end of it, will help set the tone for American life in the coming decade. It has already done so in the century’s first 15 years, causing widespread unhappiness with the country’s direction and leading voters to shift partisan directions multiple times. The political turmoil isn’t likely to end until the economic reality changes.”
Click the NYT chart to read more.
Pardot, a B2B marketing automation provider and part of salesforce.com, has developed an interactive, provocative Web site on jobs that people have/do:
“How many hats do you wear? Marketing automation has many features and capabilities that can simplify the lives of marketers. But if you’re an army of one, wearing a million hats and running your company’s marketing department with limited manpower and resources, the prospect of learning and maintaining a marketing automation system may not sound simple at all — in fact, it may sound impossible. But consider this: Pardot’s own marketing team started as a one-woman powerhouse, backed by nothing more than our own marketing automation product. Let’s take a look at a few of the ways that marketers with limited time and resources can use marketing automation to accomplish the work of a much larger marketing department — and hopefully start shedding their multiple ‘hats’ one by one.”
Click the image to check out the hats many people wear at work. Where do YOU stand? :-)
We’ve talked a lot about career planning over the life of this blog. One theme that has been constant is that job search strategies must adapt to the times. Companies have adopted many new techniques. And so must you!!
Ariella Coombs, writing for Careerealism, presents a good short quiz on “Is Your Job Search Strategy OUTDATED?”
You should really take this quiz, see how you do, and adapt your approach suggested in the video tips from CareerHMO.com.
[Note: The link on the last page of the quiz leads to a free series of video tips from CareerHMO.com. There is an E-mail sign up and you do not have to buy anything to view the videos through the quiz link. Each video is about 1.5 to 2 minutes.] To bypass the E-mail sign up, click here to access the video tips.
Symantec – which provides security, storage, and systems management solutions – has released its Internet Security Threat Report 2014, a comprehensive 98-page document:
“Symantec has established the most comprehensive source of Internet threat data in the world through the Symantec™ Global Intelligence Network, which is made up of more than 41.5 million attack sensors and records thousands of events per second. This network monitors threat activity in over 157 countries and territories through a combination of Symantec products and services such as Symantec DeepSight™ Threat Management System, Symantec™ Managed Security Services, Norton™ consumer products, and other third-party data sources.”
Click the image to access a PDF file of the full report.