Tag Archives: trends

Happy Thanksgiving from Evans on Marketing

26 Nov



Inc.’s Coolest New Products for 2015

23 Nov

There are all kinds of best lists that appear at this time of year. We’re noting a few of them. In the area of innovation, one of the coolest (pun intended. :-) ) lists is a ranking of the coolest products of the year.

Bartie Scott has identified 15 cool new products in 2015 for Inc. Here are a few of them.

Lily Robotics Drone: Toss this flying camera into the air, and it will soar above, behind, or around its user like a futurist homing pigeon. Set to ship in early 2016 for a presale price of $799 (regularly $999), Lily’s launch video got more than nine million views on YouTube.”

Hammerhead: This navigation system ($85) hitches a ride on your bike’s handlebars. By connecting to your phone’s Bluetooth, the lights flash directions when approaching turns. Hammerhead raised more than $190,000 on crowdsourcer Dragon Innovation.”


LulzBot Mini 3D Printer: Using open-source hardware, Aleph Objects is expanding the reach of 3-D printing for designers and entrepreneurs with this desktop printer. The $1,350 home printer has received outstanding reviews on its handling of precise detail.”


Click the image below for the full slideshow of the top 15.


Customer Journey Mapping in a Digital Age

19 Nov

As we have noted before, consumers follow a much different purchasing path than in the past. Millions of U.S. shoppers are “multi-channel,” because they shop in stores, online, and via smartphones.

Knowledge@Wharton and Dell recently collaborated on research about the changes in the shopping process and how to handle them:

“Digital transformation goes deeper than simply improving the customer experience. It is also increasingly used to transform business processes and interactions within a company to keep it relevant in the digital age. ‘Typically, digital is associated only with providing a superior customer experience. But digital can also help create new business models, drive operational excellence, and enhance employee engagement,’ says Raman Sapra, global head of Dell‘s digital business services unit.”


Click the image to access “Customer Journey Mapping Is at the Heart of Digital Transformation.”


Best Books of 2015 for Entrepreneurs

18 Nov

Thinking of a starting a new business? If the answer is yes, then you need the best information and advice possible. And there are a lot of excellent books out there to choose from and read.

Geoffrey James, an Inc. contributing editor, recently published a top ten list of the best books of 2015 for starting a business:

“2015 could arguably be named the ‘year of the entrepreneur.’ Shark Tank became must-see TV, the SEC allowed regular folks to invest in startups, and Inc.com has become one of the most-visited business websites in the world.”

“Not surprisingly, 2015 had a bumper crop of excellent books for entrepreneurs. That’s a very good thing, because to be useful ‘start your own business’ books must be grounded in the economic reality. In other words, if you’re starting your own business, you need access to the latest and greatest thinking on the subject. With that in mind, here are ten brand-new and updated books that you should read by the end of the year.”

Here is James’ top ten list. Clicking a book title will bring you to Amazon’s page for that book.

  1. The Art of the Start 2.0
  2. Disrupt You!
  3. The End of Jobs
  4. Quit Your Job in 6 Months
  5. Job Escape Plan
  6. The One Page Business Plan
  7. Bold
  8. The School of Greatness
  9. The Entrepreneur Roller Coaster
  10. Think Big, Act Bigger


What Do Americans Shoplift Most Often?

11 Nov

Shoplifting in retail stores accounts for billions and billions of dollars around the globe. In the United States alone, annual shoplifting losses amount to $13+ billion.

Take a look at this NEW  YouTube video from the Wall Street Journal to see what items are shoplifted most frequently in the United States.


Bloomberg 2016 Forecasts

10 Nov

About this time each year, a number of well-known, reliable sources produce their forecasts for the  following year.

Bloomberg (via its Bloomberg Businessweek) has just published its “The Year Ahead 2016” issue. Here is a video overview of the year ahead. It is followed by a link to the 50 companies to watch in 2016. Just click the chart to see an online discussion of the 50 companies covered.




24/7 Wall St.: A Valuable Site to Visit

2 Nov

24/7 Wall St. is a very useful site about which you may be unfamiliar. It has articles across all areas of business, top ten lists, and a lot more.

Here’s one interesting area in which 24/7 Wall St. reports:

“Each year, 24/7 Wall St. identifies 10 American brands that we predict will disappear, either through bankruptcies or because of mergers. Bankruptcies of large public companies in 2015 have already exceeded 2014 totals. Similarly, the total value of mergers and acquisitions is projected to hit a record high in 2015. While some of the companies on this list may disappear because they continue to be at the bottom of their industry, some may disappear because they are doing well. Over the years, some of our predictions have been better than others. Some of our predictions — like Alaska Air — have been dead wrong. Other brands we said would disappear — like Aeropostale — have survived but are still failing companies. Blockbuster, DirecTV, American Apparel, and Sony Ericsson are among the brands that have gone bankrupt or have been acquired since appearing on our list. These brands have not yet disappeared completely, but may still in the near future.”


And here are some specific examples of what 24/7 Wall St. publishes:


Click the image to visit 24/7 Wall St.



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