Tag Archives: trends

How Healthy Are We? Perceptions Vs. Reality

2 Sep

In this era of consumer self-awareness, marketers are interested in health-related questions such as these: Do you think YOU healthy? If yes or no, what criteria are you using? Are you being truthful or rationalizing? How would you describe your eating patterns and level of physical activity?

Recently, Nielsen conducted in-depth research on this subject. Here are some meaningful conclusions:

“Despite the recent explosion of the health-and-wellness industry, one-third of American adults remain clinically obese. According to findings in the Nielsen/NMI Health and Wellness in America report, we literally want to have our cake and carrot juice — and eat them, too. For example, while 75 percent of us say we feel we can manage health issues through proper nutrition, a whole 91 percent of us admit to snacking all day on candy, ice cream, and chips. So, why is there a disconnect between our what we know is healthy and what we actually do? What are the perceptions around ‘health foods’ that prevent us from making better choices? And how can retailers help bridge the gap?”

Click the image to access the Nielsen health-and-wellness report.
 

 

Tumblr Acquisition Seems to be Working for Yahoo — If It Could Only Sell Ads

30 Aug

Yahoo and CEO Marissa Mayer, who joined Yahoo from Google in July 2012, have had a difficult time making the firm more dynamic in today’s marketplace. However, 2013 acquisition Tumblr may be turning out to be wise strategic move. But its impact on Yahoo’s ad revenues is still in question.

What is Tumblr? According to its Web site: “Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML.” As of now, there have been 833 billion posts across 200 million blogs at Tumblr.

New research from eMarketer sheds light on how rapidly Tumblr is growing and is expected to grow:

“Tumblr continues to gain popularity in the U.S., with the number of users increasing 46.2% in 2013, totaling 13.7 million internet users, according to new figures from eMarketer – our first-ever forecast of Tumblr usage. Usage of the Yahoo-owned social blogging platform will increase by nearly another 25% in 2014, according to our estimates, totaling more than 17.1 million internet users this year. Growth in the number of users who access their Tumblr accounts each month will taper off into the single digits by 2017, when the user base totals 22.8 million users, or 12.0% of all social networkers in the U.S.”

Nonetheless, “questions have hovered around the site’s value to the internet giant, and whether its youthful user base can inject life into Yahoo’s declining display advertising business.”

 Click on the image to read more.
 

 

General Electric: Becoming Quicker and More Agile

27 Aug

When annual sales approach $150 billion, it becomes harder to be agile and flexible in anticipating and responding to the evolving marketplace. This is something that even star companies such as General Electric – whose slogan is “GE imagination at work” — must face.

In GE’s case, it is embarking on new ways of doing business. As Bloomberg Businessweek’s Richard Clough reports:

“GE has enlisted tech entrepreneur Eric Ries to help develop FastWorks, based in part on his bestseller The Lean Startup. As detailed in the 2011 book, Ries’ lean startup philosophy is designed to help companies foster innovation and hasten product development by building imperfect early versions, releasing them to customers, getting feedback, and then ‘pivoting,’ or adapting the products when necessary. Now GE is adopting that playbook to speed the rollout of products ranging from lightbulbs to gas turbines to refrigerators. The company has already trained 40,000 employees under the new initiative, one of the largest in GE’s 122-year history.”

Click the image to read more from Clough.
 

 

Trends in Online Shopping

24 Aug

As we have reported before (click here, for example), online retailing remains strong both in the United States and around the world.

Here is an infographic from SnapParcel, an Ireland-based courier service, that looks at the evolution of E-commerce in the United States and around world. As Multichannel Merchant reports, global online retail sales have increased by 17% annually since 2007.
 

 

The Use of Speech Analytics

23 Aug

1to1 Media has just published a new infographic about the use of technology in analyzing speech in business settings. Check it out.
 

 

Ad Age’s 2014 Hispanic Fact Pack

22 Aug

There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — market segment for marketers.

One good resource for understanding and marketing to Hispanics is the FREE Advertising Age Hispanic Fact Pack 2014. Click the contents to access the full report.
 
Hispanic Fact Pack
 

Want to Perform at the Super Bowl? Pay for Play May Be Coming

21 Aug

Most of us already know that the National Football League is the most popular and profitable sports entity in the United States — by a wide margin. NFL prime-time TV games are regularly the highest-rated shows of the week. Advertising, sponsorship, and licensing contracts with the NFL amount to billions of dollars a year. Super Bowl ads cost well over $4 million per 30 seconds. The 2014 Super Bowl halftime show with Bruno Mars and the Red Hot Chili Peppers  attracted more than 115 million viewers.

The author of this blog has frequently gotten into debates with friends who cannot believe that artists such as Beyoncé, the Rolling Stones, and Paul McCartney have not been paid for performing at the Super Bowl halftime show. But it’s always been true. In the past, the NFL has contributed to the expenses associated with putting on the halftime show.

Now, according to the Wall Street, the ever-audacious NFL may be going even further in its revenue quest. As Rachel Feintzeig and Joann S. Lublin report:

“The National Football League doesn’t usually pay the act that performs at halftime during the Super Bowl. But in a twist this year, the league has asked artists under consideration for the high-profile gig to pay to play, according to people familiar with the matter. The NFL has narrowed down the list of potential performers for the 2015 Super Bowl to three candidates: Rihanna, Katy Perry, and Coldplay, these people said. While notifying the artists’ camps of their candidacy, league representatives also asked at least some of the acts if they would be willing to contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution, in exchange for the halftime gig.”

“The show has always been among the most valuable promotional opportunities for the music industry, and in recent years, some performers have put tickets for their tours on sale immediately following their appearance on the field, to capitalize on the exposure. Beyoncé announced her ‘Mrs. Carter Show’ tour immediately following her halftime performance in 2013, for example, and the world tour grossed more than any other that year besides Bon Jovi’s, according to trade publication Pollstar. Bruno Mars also put tickets to his ‘Moonshine Jungle’ tour on sale the Monday after the game this year.”

The Wall Street Journal image below has some interesting data.

 

Source: Nielsen. Image by Wall Street Journal

 

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