Tag Archives: trends

The Impact of Digital on Shopping Behavior

9 Oct

Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular.

Nielsen reports the following based on its research:

“Before they hit the stores, shoppers leverage an array of online resources to give themselves a leg up when they get to the shelves. The most common resources are coupon sites and retailer Web sites. What are they looking for? Deals and trip planning tools.”

“Not all categories are equal when it comes to digital influence. Brands in personal care, infant care, and nutritional categories have the highest pre-store digital engagement levels. Social media plays a big role among these digitally influenced brand purchases, but it’s not the only digital forum that matters.”


Click the image to read more from Nielsen.

Digital Shopping Stages

What Are Our Favorite Snacks?

8 Oct

With all the media and healthcare community emphasis on healthy eating, how are we doing? For instance, have we turned to healthier snacks?

According to recent research by Nielsen:

“Hungry? The average person reaches for 12 different kinds of snacks in any given month. Why do we snack? That depends on any number of reasons — reasons that differ by gender, generation, and income level.”

“Traditionally indulgent, easy-to-consume snacking staples like chocolate, crackers, ice cream, cookies, and chips dominated sales during the 52-weeks ending June 27, 2015, but the pace of growth is slowing. While sensibly indulgent products with built-in portion control, such as mini pies and mini brownies, have grown by double digits, healthier alternatives have joined the ranks of the most lucrative snacking products. Greek yogurt, fresh cut fruit, and deli dips, such as hummus, combined for more than $6 billion in sales during the 52-weeks ending June 27, 2015. With a combined growth rate of 8.4% over the prior year, it’s clear that consumers are finding ways to satisfy their snacking needs with healthy alternatives.”

Click the chart to learn more from Nielsen.


Who Is Today’s Asia Pacific Consumer?

5 Oct

The Asia Pacific regions of the world account for about 60 percent of the global population (compared to less than 5 percent for the United States). However, Asia Pacific countries differ greatly in their population size, demographics, economic emphasis, and more.

First, click the image to see a larger, interactive map of the world from Population Reference Bureau. Then, take a look at the recent video about Asia Pacific consumers from Nielsen.


PRB World Population



2015 Most Desired Employers by U.S. Business Students

29 Sep

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. undergraduate and MBA business student surveys are highlighted. In Part 2, global/foreign students will be highlighted.

The 2015 Universum U.S. Undergraduate Student Survey results are based on the responses of  thousands of undergraduate students: “This list represents this year’s Ideal Employers for U.S. business students. Students choose an unlimited number of employers they would consider working for from a list of 230. From their ‘considered’ employers they choose their top five ‘Ideal’ employers. The Ideal Employer Rankings represent the companies with the most ‘Ideal’ votes.”

Click the image to access the listing of the 100 most ideal employers according to U.S. undergraduate business students.

Universum 2015 -1
The 2015 Universum U.S. MBA Student Survey results “are based on the responses of more than 1,300 MBA candidates. The rankings represent the employers most selected as Ideal by student respondents.”

Here are the top ten desired employers by U.S. MBA students.


Facebook Cracking Down on Access to Data

28 Sep

There have been a lot of calls by government agencies, consumer groups, and individual users for Facebook to better control the information it provides to third parties. Now, it is taking another step.

As reported by  Deepa Seetharaman and Elizabeth Dwoskin for the  Wall Street Journal:

“Facebook’s restrictions on its user data, which were announced last year and put into effect in May, are rippling through academia, business, and presidential politics. Dozens of startups that had been using Facebook data have shut down, been acquired, or overhauled their businesses. Political consultants are racing to find new ways to tap voters’ social connections ahead of the 2016 presidential election.”

“’Facebook giveth and Facebook taketh away,’ said Nick Soman, who collected the locations of Facebook users’ friends to enhance his anonymous-chat app, Reveal. He later sold the app to music service Rhapsody International Inc. Mr. Soman said he admires Facebook, but learned a lesson about relying on third parties for a key component of his app.”

Click the chart to read more.


A Nielsen Video on the Asia Pacific Consumer

17 Sep

Here’s an easy way to learn more about consumers in the most populous regions of the world: “Who is the Asia Pacific Consumer?”, a video from Nielsen Research.



Global Social Media Ad Spending Is Booming

14 Sep

As reported by eMarketer:

“Advertisers in the U.S. and Canada place a premium on social media and will ramp up paid spending on social networks 31.0% this year to pass $10 billion for the first time. Social network advertising in Asia-Pacific will total $7.40 billion, with Western Europe the third-largest region at $4.74 billion. The drop-off in spending to the other three major world regions is steep, with Latin America reaching only $680 million in 2015, while Central and Eastern Europe and the Middle East and Africa lag further behind.”


Click the chart to read more.




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