In this era of consumer self-awareness, marketers are interested in health-related questions such as these: Do you think YOU healthy? If yes or no, what criteria are you using? Are you being truthful or rationalizing? How would you describe your eating patterns and level of physical activity?
Recently, Nielsen conducted in-depth research on this subject. Here are some meaningful conclusions:
“Despite the recent explosion of the health-and-wellness industry, one-third of American adults remain clinically obese. According to findings in the Nielsen/NMI Health and Wellness in America report, we literally want to have our cake and carrot juice — and eat them, too. For example, while 75 percent of us say we feel we can manage health issues through proper nutrition, a whole 91 percent of us admit to snacking all day on candy, ice cream, and chips. So, why is there a disconnect between our what we know is healthy and what we actually do? What are the perceptions around ‘health foods’ that prevent us from making better choices? And how can retailers help bridge the gap?”
Click the image to access the Nielsen health-and-wellness report.
When annual sales approach $150 billion, it becomes harder to be agile and flexible in anticipating and responding to the evolving marketplace. This is something that even star companies such as General Electric – whose slogan is “GE imagination at work” — must face.
In GE’s case, it is embarking on new ways of doing business. As Bloomberg Businessweek’s Richard Clough reports:
“GE has enlisted tech entrepreneur Eric Ries to help develop FastWorks, based in part on his bestseller The Lean Startup. As detailed in the 2011 book, Ries’ lean startup philosophy is designed to help companies foster innovation and hasten product development by building imperfect early versions, releasing them to customers, getting feedback, and then ‘pivoting,’ or adapting the products when necessary. Now GE is adopting that playbook to speed the rollout of products ranging from lightbulbs to gas turbines to refrigerators. The company has already trained 40,000 employees under the new initiative, one of the largest in GE’s 122-year history.”
Click the image to read more from Clough.
As we have reported before (click here, for example), online retailing remains strong both in the United States and around the world.
Here is an infographic from SnapParcel, an Ireland-based courier service, that looks at the evolution of E-commerce in the United States and around world. As Multichannel Merchant reports, global online retail sales have increased by 17% annually since 2007.
1to1 Media has just published a new infographic about the use of technology in analyzing speech in business settings. Check it out.