With all of the media attention on Europe and Asia, there is not enough emphasize on what’s going on in Latin America — a continent with nearly 500 million people.
So, consider this, from Nielsen:
“Mirroring consumer confidence declines seen around the world, sentiment in the Latin America region decreased three index points to a score of 88 in the fourth quarter [of 2014], as scores fell in five of the seven countries measured. Peru was the only country in the region where confidence improved and remained above the 100-score optimism baseline, rising four points to 101. Peru’s latest reading outperformed Brazil’s score, which dropped six points to 95, for the first time since 2011. Similarly, Mexico (85) decreased three points, Colombia (94) and Chile (81) decreased four points each, and Argentina (67) dropped one point. Venezuela’s score (70) was flat from the previous quarter.”
“There were few silver linings to be found in the region, as the outlook for job prospects declined in three of seven Latin American countries, and perceptions of personal finances fell in all countries except Peru. Furthermore, recessionary sentiment worsened by seven percentage points in both Brazil (73%) and Chile (59%)—the highest levels since Nielsen started tracking this sentiment in 2008.”
There are millions and millions of apps out there — some better than others. :-) One clever new app is from Adidas, called Confirmed.
As described by Kyle Stock for Bloomberg:
“Are limited-edition sneakers still special when buyers can reserve them via an app, like a pizza or a pair of movie tickets? Adidas hopes so. The German sportswear giant just launched Confirmed, a mobile platform that will let sneakerheads skip the long lines at Foot Locker, obscure shoe lotteries, and the occasional disturbance of the peace that come with the sale of a rare pair of shoes. ‘You hear a lot of chatter and frustration that the existing system is somehow rigged for friends of friends or VIP customers,’ said Simon Atkins, the company’s vice president of brand activation. ‘We saw a real opportunity to change the paradigm with customers.'”
“Here’s how it works: Consumers who download the app, register with personal details, and allow push notifications from Adidas will get offers to reserve limited-edition shoes and apparel as they become available. Those who respond first are given the right to buy the products at a certain time and place, both in Adidas-owned stores and other retailers.”
Click the image to read more by Stock.
A pair of Adidas “Year of the Goat” sneakers celebrating the Chinese New Year that go on sale on Feb. 19 for $130.