Tag Archives: tips

An Infographic Primer on Self-Branding

11 Apr

As we have noted through several posts (click here, for example), self-branding is an essential tool in one’s career toolbox.

Here is a detailed infographic on self-branding by Seth Price of Placester and Barry Feldman of Feldman Creative (hosted at marketingprofs.com) that offers more for you to think about.

 


 

Enhancing Customer Satisfaction

26 Mar

Take a look at a recent interview that Evans on Marketing did with Rachel Levy Sarfin of OnlyIT.ca on how companies can improve the customer shopping experience.

As Sarfin says: “The well-known adage of ‘the customer is always right’ is no longer enough to improve the shopping experience for today’s consumers. Customers hold certain expectations of their interactions with businesses, and in the Digital Age, if those expectations are not met, they will share their displeasure with thousands of people through social media.”

Click the image to read the interview.

 

Is Your Resume Too Boring?

23 Mar

Are you doing enough to have your resume stand out?

As Jessica Holbrook Hernandez (CEO of Great Resumes Fast) writes for Careerealism, there are seven ways in which many resumes are not “quite cutting it.”

Take at a look at this slideshow to see Hernandez’s advice.

 

 

Lessons from SXSW Interactive

20 Mar

As noted at its Web site: “The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery.”

At the recent SXSW Interactive event,  JWT Intelligence did some background research and came up with 10 key overriding themes for us to consider:

  1. The Snowden effect
  2. Data permanence
  3. Demystifying cryptocurrency
  4. The future of the Internet
  5. Wearables
  6. Man versus machine
  7. Disruption
  8. The humanitarian potential of technology
  9. Visualization
  10. Mindfulness and technology

Here is a slideshow that looks in-depth at these overriding themes from JWT Intelligence:
 

 

How About This Radical Idea? Hold on to Your Smartphone

17 Mar

For years now, we’ve been conditioned to buying a new cell phone every two years. Why? More features, longer battery life, cooler design, status, etc. And mobile companies have sure made it easy for us to do this. In return in for agreeing to a another two-year contract, we get a state-of-the-art shiny brand-new smartphone for a relatively low price. The service carriers subsidize the price of new phones by having us subscribe to contracts that promote high-margin services.

With the above in mind, let’s consider a rather radical idea espoused by Farhad Manjoo, writing for the New York Times. If Manjoo’s ideas are accepted, there will be a substantial impact on our smartphone purchase behavior — and on service providers’ bottom lines.

Here’s Manjoo’s perspective: “Despite their small size, smartphones are expensive, resource-hungry goods, and they deserve a better life cycle than two years of use followed by an eternity in a forgotten desk drawer.” So, “use your phone for more than two years, ideally three; when you run into trouble, try to repair, not replace it; and when you’re done with it, trade it in. When you’re looking for a new phone, don’t just consider the latest high-end devices; many people will find last year’s best phone just as useful as the newest one. You might even consider buying a used phone instead of a new one.”

Manjoo’s tips are to

  1. hold on to your smartphone for a longer time.
  2. sell or trade in your old phone to a company such as Gazelle (there is a growing aftermarket).
  3. buy a used phone (there are many great choices out there).

Click the Gazelle image to read more from Manjoo.

 

It’s Critical for EVERY Company to Keep on Innovating

16 Mar

What are the two major goals of many companies? To grow sales and to grow profit. And while most companies say that being innovative is also a key goal, do they really mean it? The typical company tends to spend two percent or less of revenues on research and development. And the great majority of “new” products are usually simple line extensions or new models. At a large number of companies, innovation may not be dead — but it is certainly in a deep slumber.

With this in mind, let’s take a look at a terrific article called “Why Companies Stop Innovating” by Steve Blank for Inc. According to Blank:

“There’s been lots written about how companies need to be more innovative, but very little on what stops them from doing so. Companies looking to be innovative face a conundrum: Every policy and procedure that makes them efficient execution machines stifles innovation.”

“Facing continuous disruption from globalization, China, the Internet, the diminished power of brands, and the changing workforce, existing enterprises are establishing corporate innovation groups. These groups are adapting or adopting the practices of startups and accelerators — disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost.”

“But paradoxically, in spite of their seemingly endless resources, innovation inside of an existing company is much harder than inside a startup. For most companies it feels like innovation can only happen by exception and heroic efforts, not by design. The question is: Why?”

Click below to see Blank’s detailed answers to this question.

 

 

Reducing the Chances of Credit/Debit Card Fraud

14 Mar

There is a great article in today’s New York Times by Ron Lieber. It is titled: “Consumers Not Powerless in the Face of Card Fraud.”

Lieber’s article covers:

  • Alerts and Other Tools
  • The On/Off Switch
  • Chip Cards

Click the image to read Lieber’s tips.

Art by Robert Neubecker 

 

Breathe Energy Into Your “Social” Life

11 Mar

Guest blog by Andrew Jedlicka                   

Marketing Professional & Adjunct Professor
 
More and more companies are aligning social media with their marketing and communications plans; therefore, the need to create a social media strategy is becoming more imperative than ever!

Organizations need to take a deeper look at their industry, market trends, competitors, and most importantly…their customers. They can do so by being more S-O-C-I-A-L”:

S — Strategize and plan your short-term and long-term goals as an organization, thus focusing on how social media trends in the marketplace can add value to your overall objectives.

O — Optimize and take full advantage of these trends such as utilizing blogs, video and photo sites, social bookmarking, and other forms of social media and marketing techniques.

C — Create and communicate your strategy internally to your employees once determined. No matter how small or large your organization is; it is important that your employees understand your social media strategy to provide optimal value to the organization and its end-users. Create your plan by identifying and segmenting your target market.

I — Identify strengths, weaknesses, opportunities, and threats by creating a specific SWOT analysis as it relates to your social strategy.

A — Align your SWOT-based strategy to make any necessary adjustments and edits to your strategy.

L – Launch your strategy, first as a test and then for real, and continue to measure, track, and evaluate!

 
According to the 2013 Social Media Marketing Industry Report; marketers want to learn more about blogging. 58% of marketers are blogging, 62% want to learn more about it and 66% plan on increasing blogging activities. A significant 86% of marketers also said that “social media was important to their businesses.”

As marketers increase their knowledge of social media, there is a growing opportunity to create an effective strategy!
 

Building an Online Brand Reputation

9 Mar

Because it is so important, we have made a number of posts on self branding, such as this one. Today’s post shows how to build a better online self brand image.

As reported by Deborah Shane for Careerealism.com:

“The questions I get asked most frequently when working with people on their brand marketing and social marketing strategy are, ‘How do I build a following and build my reputation?’ and, ‘How do I get people to comment and re-tweet?’ The social media mentors I respect come from different arenas and all kind of say the same thing: Be authentic and real, create useful content, be consistent, engage in the conversation, and give more than you ask.Want to build your brand reputation? Here are some of my insights and some of the things I have learned that have helped me make amazing connections, grow my reach and business, and have a whole lot of fun sharing ideas and learning from others.”

Take a look at this Careerealism.com slideshow based on Shane’s suggestions.
 


 

A Job Skills Infographic

4 Mar

Evans on Marketing:

A must read!

Originally posted on Evans on Marketing:

How do you stack up on this job skills infographic fromYoutern?


View original

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