Tag Archives: tips

Great Advice from Successful Business Founders

22 Sep

Our most popular post to date — by far — has been The Best Advice Received — and Passed On — by Leaders of Industry.” That post referred to advice by some of our best-known business “luminaries,” who have managed large firms.

However, there is also quite A LOT that we can learn from the entrepreneurs who have introduced and managed successful businesses that started out quite small.

Recently, Entrepreneur‘s Matt Villano interviewed several company founders and titled the article: “The Best Business Advice You’ll Ever Get.” [Notice the similarity in the title of our earlier post. :-) ] As Villano notes:

“Being an entrepreneur doesn’t mean you have to go it alone. Most successful business owners will tell you they could not have accomplished their goals without help — from a mentor, colleague, even mom and dad. For many, their ability to evaluate, internalize, and act on the counsel they received was instrumental in getting their companies off the ground. In an effort to tap some of this wisdom, we called on business gurus to tell us the very best piece of advice they’ve received. From hiring to philanthropy and more, their responses were as varied as the companies they run.”

These are some the executives whom Villano interviewed and who provided advice:

  • Dennis Crowley, CEO, Foursquare
  • Rick Alden, Founder, Skullcandy
  • Petera Relan, Founder, 9+
  • Sheila Johnson, Founder and CEO, Salamander Hotels & Resorts
  • Melinda Emerson, Founder and CEO, Quintessence Group
  • Christine Day, CEO, Luvo
  • Rehan Choudhry, Founder, Life is Beautiful
  • Reece Pacheco, Founder, Shelby.tv
  • Nick Lazaris, President and CEO, Coravin

Click Dennis Crowley’s photo to read Villano’s full interviews.
 

Photo © Ewan Burns

 

How Good Are YOU in the Job Hiring Process?

21 Sep

As puts it for Careerealism:

“Not sure where you’re going wrong in your job search? Tired of never hearing back from employers? Chances are, you’re getting shut out of the hiring process. Why? Well, there are a few major areas where job seekers fall flat when they’re applying for jobs. Take this quiz to see what’s going on in your job search.”
 

 

Women Entrepreneurs Still Facing More Hurdles Than Male Entrepreneurs

18 Sep

As we have noted before, there are a number of resources available to help women entrepreneurs level the playing with their male counterparts.

Nonetheless, as Mathilde Collin — co-founder and CEO of Frontapp, a collaborative E-mail app — observes for the Wall Street Journal:

“There’s a huge gender imbalance in the entrepreneurship world. For all the strides women have made in launching startups and driving the economy forward, they face persistent obstacles that hamper their progress — as documented in a recent Senate committee report that shows how far women lag behind men in areas like access to capital.”

The following two charts, both from the Wall Street Journal, highlight (1) the characteristics of female versus male entrepreneurs and (2) the disadvantages that women entrepreneurs face.

Click here to read more about this subject.
 

 

 

A Professional Etiquette Quiz: How Do You Fare?

14 Sep

As defined by businessdictionary.com, general etiquette encompasses “behaviors and expectations for individual actions within society, group, or class.” Professional (business) etiquette “involves treating coworkers and employers with respect and courtesy in a way that creates a pleasant work environment for everyone.”

With this in mind, Careerealism has devised a quiz: “How Good Is Your Professional Etiquette?”

Take this quiz and find out where YOU stand.
 

 

Building a Stronger Personal Presence

12 Sep

How one projects his/her personal presence is a key element of self-branding. So, how can we better project ourselves to others?

According to Elizabeth Holmes, writing for the Wall Street Journal, there are three different types of personae for us to consider: “at work,” “after hours,” and “online.” She suggests 5 steps to project a stronger persona in each of these roles:

1. Preparing our look

2. Talking in a manner consistent with the specific persona

3. Being prepared to interact properly with other

4. Getting feedback from others about how they view each persona

5. Acting graceful under pressure

Click the image for a great Wall Street Journal graphic on the various personae and steps for building a better presence for each.
 

 

B2B Content Marketing: 2014 Benchmarks

10 Sep

Starfleet Media recently conducted a study on content marketing – The 2014 Benchmark Report on B2B Content Marketing and Lead Generation:

“While there was already good research out there on B2B content marketing (kudos to the Content Marketing Institute, in particular, for their outstanding work over the past 5 years), we found that there remained a number of unexplored areas that warranted further investigation. We believed that capturing the right data – from hundreds of marketers with first-hand experience – and gaining actionable insights into these areas, could benefit not only our company, given our purview, but countless others, as well.”

What exactly does content marketing entail? According to the Content Marketing Institute:

“Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”

Key findings from the Starfleet Media report have been summarized by MarketProfs. Click the image to see the summary.
 

 

What Do Marketers Think of “Real-Time” Marketing?

8 Sep

Recently, Evergage – which delivers personalized messages in real time — surveyed marketers in 18 countries (the majority of from the U.S.) “to provide a snapshot of real-time marketing in 2014. 76% of marketers are using real-time marketing today, and 88% of marketers consider it important to their 2014 plans – with many planning to invest this year, according to the survey results showcased in a new infographic.”
 
Survey Results Infographic
 

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