Tag Archives: tips

Sources of Free Images for Social Media Use

20 Aug

If  you use social media, one issue that arises is whether it is legally OK to use an image (photo, etc.). The rules and intent differ in the use of images for personal, nonprofit, and corporate sites.

In any case, what needs to be well understood is that are a large of free images available for use on social media sites.

As Courtney Seitera writer, editor,  and former community journalist turned content marketer, notes at buffersocial:

“Nearly every image created in the last 30 years is still protected by copyright — a protection that gives virtually every author the exclusive right to use or reproduce their work. But you can find a public domain photo, use a Creative Commons image that might need attribution, or even create your own image from scratch.”

Click on the image to discover more than FIFTY sources of free images from Seiter.
 

 

Optimism Versus Pessimism?

17 Aug

Generally speaking, into which category do YOU fall: optimist or pessimist? Maybe, the best answer should be both — depending on the situation.

As Sumathi Reddy writes for the Wall Street Journal:

“It remains an optimist’s world. The prevailing view in positive psychology — the scientific study of how to make people happier — is that optimism results in better health outcomes, physical and mental. This association has helped spawn a cottage industry in optimism books, seminars, and conferences. [Yet, many] experts say pessimism can at times be beneficial to a person’s physical and mental well-being. Some studies have found that having a more negative outlook of the future may result in a longer and healthier life. Pessimism and optimism are opposite ends of a spectrum of personality traits, and people generally fall somewhere in between.

“‘All too often in the literature and in the public conversation, we want people to be more than 90% optimistic,’ said Dilip Jeste, a professor of psychiatry and neuroscience at the University of California San Diego. ‘That’s not good. It is much better to have a balanced perspective and have some pessimistic streak in your personality in order to succeed.'”

Click the image for an interesting Wall Street Journal look at optimists versus pessimists across several factors. Where do YOU fit in this graphic?
 

 

Self-Branding for Personal and Career Success

15 Aug

Recently, I did a full-length radio interview with Dr. Suzanne Phillips for her CoSozo Psych Up Show  on the topic of self-branding for personal and career success. In this interview, the discussion goes far beyond the concept of self-branding for career success, the subject of earlier posts at this blog.

Self-branding is relevant for every role in which we engage — family member, friend, boss, employee, etc. And (1) our persona varies for each role and (2) we need to understand how others perceive us in these various roles. If we are not perceived as we would like, maybe we need to sharpen our messages and/or change our behavior.

If you have a few minutes (48 overall :-) ), then click on the play button.
 

 

http://www.cosozo.com/sites/default/files/radio/audio/full/pu0039_podcast.mp3

 

Be a Smarter Tourist: Avoid These Scams

13 Aug

It is currently the height of the tourist season in many countries. As such, smart tourists must be aware of — and protect themselves against — the numerous scams that are out there.

As UK-based Just the Flight puts it:

“Tourists are often the most vulnerable to scams; they are probably unfamiliar with the surrounding area; they are often in need of help and information and tend to be trusting of locals; they are likely not to question what they see or are told; they often cannot speak the language where they are; and they are probably carrying large amounts of cash and credit.”

“Most scammers are smart. They know how to cheat money out of tourists in ways that make identification difficult, if not impossible. Some scams are quite obvious once they have occurred, with the victim realizing they have been cheated but only after it is too late. Others are more subtle, where the victim may never realize that anything went wrong, and they rationalize that they have either lost of miscounted their money. Tourist scammers and pickpockets take advantage of weak laws and law enforcement, thereby allowing them to effectively operate indefinitely while nothing is stopping them.”

Take a look at this infographic from Just the Flight and avoid the worst tourist scams.
 

 

Having Realistic Career Expectations

12 Aug

Are you realistic in your expectations regarding your current job and your long-term career prospects?

“Our expectations serve us like a yardstick where we kind of measure people both ahead of time and after an event. We think we know what to expect of others and ourselves, so we check to see if all of that expectation is missed or met. What happens when our expectations are continuously missed? We turn grouchy, to start with. If our expectations are continually abused, it can become the catalyst of unrest and great unhappiness. We hate to be disappointed. The question is – Are your expectations realistic or are you a control freak? It’s good to be good, but it’s annoying to work with someone who wants to be perfect. Besides, it’s just not possible, so you could be unrealistic and also be a real pain in the backside.”

Here are Tannahill-Moran’s seven questions to consider:

 

 1. Are your expectations clear? “Sometimes we have them, but we can’t exactly pinpoint what they are. If you can get clear first, you can examine them more closely.”

2. How did you form your expectations? “We sometimes cook up expectations and fail to communicate them.”

3. Are your expectations consistent? “You’re confused and don’t know WHAT to expect. Time to ask.”

4. How do your goals compare to peers? “Make sure you know where the bar is set for your peers to see if it is within a reasonable range of your own.”

5. Are you properly communicating your expectations? “We often go about doing our work without really communicating what we need, when we need it, and what details go with it.”

6. Do you seek feedback? “Depending on your situation, you could do that with your boss; but if that isn’t an option, consider a respected mentor or peer.”

7. Are your expectations adversely affecting your work or career? “One sure way to know if your expectations are reasonable is if your work is being negatively impacted by someone else. It’s not unreasonable to expect others to meet quality, quantity, and deadlines as it relates to the work you do.”

Click the image to read more.

 

 

How to Keep Your Resume on Target

11 Aug

Is your resume too long? Is it unfocused? Does it include unnecessary material? If you answer yes to any of these questions, it’s time to act.

  1. Say more with less — “Cut out words that aren’t needed and delete words that are repeated.”
  2. Leverage action verbs — “It may be accurate to say you wrote the company’s five-year plan, for example, but it’s more powerful to say that you strategized, authored, and executed the company’s first-ever five-year plan.”
  3. Eliminate passive language — “The sentence, ‘I was exposed to different cultures, people, and challenges’ is weaker than, ‘Gained cross-functional and cross-cultural exposure to 5 ethnicities in 12 countries,’ for example.”
  4. Use numbers when possible — “Numbers talk, so it’s imperative to use them in resumes to quantify key achievements and context information.”
  5. Be specific — Use “specific details that add value and meaning to the text.”
  6. Format your resume more effectively — “Maximize readability and use of space and minimize document length.”
  7. Categorize material –“Some content can be categorized or sub-categorized to convey information in more powerful ways.”
  8. Place your material in context — “Give your readers the right quality and type of detail to help them understand the full scope of your impact.”
  9. Focus on results — “In real-estate, it’s location, location, location that is critical; in resumes, it’s achievements, achievements, achievements.”
  10. Do not include extraneous details — “Choose carefully which details you include and how you do so.”

 
To read more, click the image.
 

 

Tips for Using Microcontent in Social Media Marketing

10 Aug

The latest new term for our bulging marketing dictionary is “microcontent.” According to Danyl Bosomworth (co-founder of Smart Insights and Managing Director of First 10 Digital):

“Essentially, microcontent is as it sounds – short form content. Typically low-cost, high-value content appropriate to social channels. To all intents and purpose it’s social media content. It’s not that detailed articles or long form, rich content are any less important, it’s simply a case of being relevant to the social media platform in question, and accessible to an ever detached consumer who’s on the move with a low attention span for your brand. “

And as Stephanie Castillo, in a multimedia format, writes for Visual.ly:

“There are many ways that brands are leveraging Vine as a piece of their marketing strategy. But despite this, most brands have not yet figured out how to include Vines within their overall strategic vision. To do that you’ll need to take a step back and consider why you are producing this type of content in the first place. What purpose does it serve? Can you use it as collateral? Will it strengthen your brand’s story and identity? Will it resonate with your audience enough to compel them to share with their networks?”

Castillo offers several suggestions (with examples of each):

  1. Entertain
  2. Educate
  3. Provide tutorials
  4. Make announcements
  5. Build hype

Take a look at the video to learn more.
 

 

Insider Perspectives of LinkedIn

1 Aug

LinkedIn is doing everything that it can keep ahead of the competition. For example, it just added a new mobile app to make LinkedIn easier for users.

Recently, CBS MarketWatch published an interview with Krista Canfield, LinkedIn’s spokesperson. In discussing the new app, Canfield commented that: “The new LinkedIn Profile on mobile app helps you put your best self forward and tell your story. It provides you with insights about other professionals when you need them the most, like when you’re about to walk into an impromptu meeting with someone you’ve never met.”

Click here to read more of the Canfield interview.

Click the image of LinkedIn CEO Jeff Weiner to see a video on what makes a good profile.
 

 

Making a New Job Less Stressful

27 Jul

Starting a new job can be a stress-filled time. So, what can you do to reduce your anxiety and optimize your relationship with your boss?

According to Careerealism:

“Building a relationship with your new manager isn’t complicated. It must be intentional, genuine, and built on a foundation of respect. As a new employee, ideally you should be spending some time with your manager every day for the first couple of weeks, even if only for a brief check-in. These meetings are ideal opportunities to jump-start the dialogue. Here are five simple conversations you need to have with your boss when you start a new role.”

 

 

How Brands Can Do Better on Vine

25 Jul

Vine is “the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” It has about 50 million users, many of whom are teenagers, who are attracted to the six-second videos.

Stephanie Castillo, a digital marketing specialist at Visually, reports that:

“Given its accessibility and low cost, this form of micro-content gives marketers a chance to get some hands-on video production experience. But don’t be fooled: though the app promotes a quick and raw form of capturing video, you shouldn’t take this as a cue to wander away from quality content. Rather, the stakes for a quality video with a strong story are now higher, simply because you have an ever shorter amount of time to get your point across.”

“By now, brands have had the chance to explore the many possibilities with Vine. Let’s take a closer look at five brands that are leveraging Vine in a smart, impactful way for some inspiration on creating micro-videos that capture the attention of your audience.”

Click the image to read Castillo’s multimedia article about Tribeca Film Festival: Contests, General Electric: Corporate Campaigns, Nissan: Product Highlight, USA Today: Narrative, and Lowe’s: DIY and Useful Information.
 

 

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