Tag Archives: tips

Insider Perspectives of LinkedIn

1 Aug

LinkedIn is doing everything that it can keep ahead of the competition. For example, it just added a new mobile app to make LinkedIn easier for users.

Recently, CBS MarketWatch published an interview with Krista Canfield, LinkedIn’s spokesperson. In discussing the new app, Canfield commented that: “The new LinkedIn Profile on mobile app helps you put your best self forward and tell your story. It provides you with insights about other professionals when you need them the most, like when you’re about to walk into an impromptu meeting with someone you’ve never met.”

Click here to read more of the Canfield interview.

Click the image of LinkedIn CEO Jeff Weiner to see a video on what makes a good profile.
 

 

Making a New Job Less Stressful

27 Jul

Starting a new job can be a stress-filled time. So, what can you do to reduce your anxiety and optimize your relationship with your boss?

According to Careerealism:

“Building a relationship with your new manager isn’t complicated. It must be intentional, genuine, and built on a foundation of respect. As a new employee, ideally you should be spending some time with your manager every day for the first couple of weeks, even if only for a brief check-in. These meetings are ideal opportunities to jump-start the dialogue. Here are five simple conversations you need to have with your boss when you start a new role.”

 

 

How Brands Can Do Better on Vine

25 Jul

Vine is “the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” It has about 50 million users, many of whom are teenagers, who are attracted to the six-second videos.

Stephanie Castillo, a digital marketing specialist at Visually, reports that:

“Given its accessibility and low cost, this form of micro-content gives marketers a chance to get some hands-on video production experience. But don’t be fooled: though the app promotes a quick and raw form of capturing video, you shouldn’t take this as a cue to wander away from quality content. Rather, the stakes for a quality video with a strong story are now higher, simply because you have an ever shorter amount of time to get your point across.”

“By now, brands have had the chance to explore the many possibilities with Vine. Let’s take a closer look at five brands that are leveraging Vine in a smart, impactful way for some inspiration on creating micro-videos that capture the attention of your audience.”

Click the image to read Castillo’s multimedia article about Tribeca Film Festival: Contests, General Electric: Corporate Campaigns, Nissan: Product Highlight, USA Today: Narrative, and Lowe’s: DIY and Useful Information.
 

 

How Brands Can Do Better on Pinterest

22 Jul

Pinterest “is a place to discover ideas for all your projects and interests, hand-picked by people like you.”

With more than 75 million active users and a largely female audience, Pinterest is attracting more attention from advertisers. Hence, the question: What is the best way for marketers to utilize Pinterest?

Lisa Hoover McGreevy — a professional writer specializing in corporate messaging, a data journalist in the Visually Marketplace, and a regular contributor to the Visually blog, highlights 5 ways that can enhance the business use of Pinterest:

  1. Create unusual pinboards“Don’t limit yourself to the standard buzzwords for your industry when coming up with new pinboards. A bakery naturally needs pinboards for cupcakes, wedding cakes, and other baked goods. But more unusual topics, like the world’s oldest pastry recipes, campground baking, or ways to dress up products your customers purchase help you stand out from the crowd.”
  2. Develop visuals in languages other than English – “Recreate your most popular visual content in Spanish, German, or another predominant foreign language to embrace non-US or UK-based customers. Inspiring quotes, brief tutorials, and advertising taglines all make great pins that let your international customers know you care. Before pinning anything, run it past a native speaker of the language to make sure the wording is accurate. Online translation technology is still too buggy to be trusted with something as important as your branding.
  3. Ask people to show you things – “People love to talk about themselves, so ask customers to pin images of something related to your industry. A fitness club may ask followers to post pictures of favorite workout gear, while an office supply company might invite followers to share photos of their work spaces.”
  4. Tell a story – “Use a dedicated storyboard to unfold a tale over several days or weeks. Send your mascot on a journey around the major landmarks of your town or share a series of pins that demonstrate how a customer used your product to solve a problem.”
  5. Tell your story – “Is your whole office is helping build a Habitat for Humanity home? Are your developers engaged in a weekend hackathon ahead of your next software version release? Take and pin pictures along the way so customers can follow your progress and get a peek behind the curtain. Pinterest is a perfect format for telling captivating stories that keep followers coming back to see how those stories turns out.”

Click the image for some examples.
 

 

Business Career Tips and Resources

21 Jul

In the slideshow presented below, learn about many of the opportunities and challenges facing those interested in a field of business.

The latest data from the U.S. Bureau of Labor Statistics are included.
 

 

An Interview with Fashion Legend Diane Von Furstenberg

17 Jul

Diane Von Furstenberg has been a prominent, trend-setting fashion designer for decades. Take a look at the Web site of her company to see what she’s doing now.

Here’s a brief bio of Von Furstenberg by Liz Welch of Inc.:

“Designer Diane von Furstenberg was 27 when she made the first wrap dress in 1974. The iconic design landed her on the cover of Newsweek — and millions of women snapped up her dresses. But when demand faded, von Furstenberg ended up selling most of her licenses to avoid bankruptcy. In 1997, von Furstenberg relaunched her company, which now has annual sales of more than $200 million. The wrap dress, too, made a comeback, and recently celebrated its 40th anniversary with ‘The Journey of the Dress’ exhibition, which traveled the globe. And, as the 68-year-old designer recently shared with Inc. contributing editor Liz Welch, she is focused on building a company to outlast any fad.”

Click Von Furstenberg’s photo to read her recent interview with Liz Welch for Inc.
 

 

Resources for Women and Minority Business Owners

16 Jul

Although these observations by the National Women’s Business Council refer specifically to female business owners, they are equally applicable to minority business owners:

“Like all entrepreneurs, women business owners face many challenges in making their entrepreneurship dreams a reality.  Some of the challenges faced by women may be specific to women, due to the historical and cultural context within which they do their work.  Women have the challenge of confronting and overcoming the historical barriers of being kept out of business and capital markets until the late 1980s.  Even today, women’s access to information (or lack thereof) about financing strategies and opportunities may be limited due to a lack of access to the social networks where many key decision makers and capital players make deals.  A lack of information about financing a business may result in more women raising lower levels of capital or pursuing only debt financing, which can limit their growth potential. ”

Click the image to read more from the NWBC.
 

 
With the above in mind, Tom Shaw (a Visible Systems Specialist for Magnatag) has published an excellent series of links to resources for women and minority business owners. Shaw provides links to 45 resources!! Click here to access Shaw’s “Women and Minority-Owned Business Resources.”
 

Thinking About a Career in Marketing?

5 Jul

In the slideshow below, learn about the vast range of job possibilities in marketing, the kinds of organizations that employ marketers, and annual compensation for many marketing-related jobs.
 
 

 

Lessons for Potential Entrepreneurs

3 Jul

Looking to be an entrepreneur? Do you have what it takes? Read this article for many tips and things to think about.
 

 

A Self-Branding Slideshow

1 Jul

Because of its importance to readers of this blog, we’ve devoted a lot of attention to career planning and opportunities – with a special emphasis on self-branding. This could be the most important concept for us as we plan out and move through our careers. What is our personal brand and how does this make us stand out from the crowd?

Here is a slideshow synopsis on self-branding.
 

 

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