Tag Archives: tips

What Are the Best Ways to Influence People?

20 Jan

Persuasion is a key skill for marketers to master — not manipulation but honesty-based persuasion.

As Emma Snider writes for HubSpot:

“To sell something, you have to convince a buyer that they not only want your offering, they need it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes, prospects stand to benefit considerably from purchasing a new product or service.”

“Most salespeople swear by personal persuasion tactics that ‘just work.’ But what does science have to say about it? After researching scientific studies on tactics that prompt people to act in a certain way, the folks at Everreach put together the infographic shown below. Instead of deciding which method of persuasion to use based on gut feel, salespeople can now consult the science before proceeding. So before your next meeting or call, think: Which of these six tactics would hold the most sway over this particular buyer? Adjust your approach accordingly and you’ll have them signing on the dotted line in no time. It’s not magic; it’s science.”

 

 

How to Shop More Safely Online

12 Jan

As we know, hacking and identity theft make us more vulnerable than ever when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can to protect ourselves.
 
In the infographic below from Sainsbury’s Bank, “We’ve put together 15 steps for safe online shopping, along with how to stay safe using mobile devices, and Wi-Fi. We’ve also included tips on what to do if you encounter any illegal activity.”
 

 

Digital Marketing Gets Even Bigger in 2015

11 Jan

The strong shift to digital marketing will continue in 2015. If you are not yet on board, it really is time to hop on!!

As grepsr (a “Web Crawling service for everyone”) reports:

“During the last few years, SoLoMo (social, local, and mobile) have remained the defining trends in marketing, and data have played a crucial role in their advancement. In 2015, these trends will continue penetrating deeper and expanding wider in the global market, and data integration will be more pervasive.”

“Remarkably, new AdTechs like Internet of Things (IOT) and wearable technologies will begin taking off and contributing greatly to marketing. According to eMarketer, advertisers will spend nearly $600 billion worldwide in 2015, and online advertising will continue growing bigger.”

Here is an infographic on projected 2015 digital trends.
 

 

2014’s Most Popular Posts at Evans on Marketing

6 Jan

In 2014, there were more than 275 posts made at Evans on Marketing. They were viewed by people in 140+ different countries. Thank you! :-)

These were our most popular posts in 2014 (listed by total views). If you haven’t yet read them, please take a look at whatever interests you:

L’Oréal Ups Its Product Mix in China

Celebrity Endorsements: Who Is Ahead in the Burger Wars?

How Colors Affect Consumers’ Product Perceptions

The Most Popular Social Media for Young People

Questions NOT to Ask During a Job Interview

A Bundle of Resume Tips

Is Facebook’s Acquisition Strategy the Right Approach?

Too Many Brands Not Keeping Up with Social Media Activity

Sensory Marketing – Strengthening Brand Perception by Appealing to All the Five Senses

The Growing Importance of Generation Z

100 Tips to Make Your Resume Better

Self Branding for a Successful Career

Is Your Resume Too Boring?

Breathe Energy Into Your “Social” Life

Secrets for Influencing Others

How P&G Plans to Profit in Today’s Economy

While Samsung Rises, Sony Falls

Be a Smarter Tourist: Avoid These Scams

The Impact of Corporate Culture on Branding

 

Marketers Are Using Social Media. Are They Doing It Well?

5 Jan

In response to this question, eMarketer reports that:

“Nearly nine in 10 U.S. companies with at least 100 employees will use social media for marketing purposes this year, eMarketer estimates, but that doesn’t mean it’s easy. December 2014 polling by Ascend2 found that marketing professionals worldwide still faced many obstacles to achieving social media marketing success.”

Click the chart to read more from eMarketer.

 

 

The Best Marketing Books of 2014

31 Dec

To end the year of 2014 on an inspiring note, here are several “best marketing books” lists. How many of these books have you read? Why not add a couple of them to your list of New Year’s resolutions.

ALL the best in 2015! :-)

 

Be Better Prepared for Chinese Media

30 Dec

Are you doing business in China? Do you understand the special dimensions of utilizing Chinese media?

Glenn Leibowitz of McKinsey & Company offers us 10 tips for dealing with Chinese media:

1. Global news penetrates Chinese media very quickly. “Chinese media follow international media very closely. They’ll pick up stories and translate them on the same day they appear in a major international news outlet.”

2. Media are censored. “Even more commercially-oriented media outlets still need to run their stories through the vast government censorship apparatus.”

3. Media like stories aligned with the government’s economic agenda. “Stories seen as supporting the government’s economic narrative  have a higher chance of landing on the pages of a publication or Web site.”

4. There are three “flavors” of written Chinese. “In Mainland China, media use the ‘simplified’ Chinese character set, which contains many characters that differ in how they’re written in Hong Kong and Taiwan, which use the ‘traditional’, or ‘complex’, character set. And Hong Kong does not use exactly the same set of characters that Taiwan uses, resulting in three different ‘flavors’ of written Chinese across the region.”

5. Editorial standards are rising fast. “While some reporters still publish a cut-and-paste version of your press release, Chinese media  —  both frontline journalists and their editors back at the bureau  —  are getting more demanding when it comes to determining what meets their bar for news.”

6. Chinese journalists value personal relationships. “Chinese journalists, while still placing a heavier weighting on the inherent newsworthiness of a story, nonetheless still place a high value on getting to know the in-house and agency PR folks they deal with day-to-day.”

7. Off-the-record can easily become on-the-record. “Editors are more likely to chop material from a story that isn’t supported by a quote or data point from a trustworthy source. If you’re hoping to be helpful to a reporter while keeping your company’s name out of the story, don’t count on it.”

8. Chinese media will read quotes back before publishing. “They don’t always do this, but in general, their willingness to read back quotes before publishing for fact-checking is fairly high.”

9. Most reporters don’t speak English very well. “This means you need to make sure you deliver your message in Chinese. Having native speakers of Chinese deliver a presentation at a media briefing or answer questions during an interview is ideal.”

10. A growing number of Chinese reporters speak English extremely well. “They’ve probably earned degrees abroad, or belong to that class of remarkable people who mysteriously master English without ever having stepped foot outside of China.”

 
Click the image to read more from Leibowitz.


 

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