As we have noted through several posts (click here, for example), self-branding is an essential tool in one’s career toolbox.
Here is a detailed infographic on self-branding by Seth Price of Placester and Barry Feldman of Feldman Creative (hosted at marketingprofs.com) that offers more for you to think about.
Are you doing enough to have your resume stand out?
As Jessica Holbrook Hernandez (CEO of Great Resumes Fast) writes for Careerealism, there are seven ways in which many resumes are not “quite cutting it.”
Take at a look at this slideshow to see Hernandez’s advice.
For years now, we’ve been conditioned to buying a new cell phone every two years. Why? More features, longer battery life, cooler design, status, etc. And mobile companies have sure made it easy for us to do this. In return in for agreeing to a another two-year contract, we get a state-of-the-art shiny brand-new smartphone for a relatively low price. The service carriers subsidize the price of new phones by having us subscribe to contracts that promote high-margin services.
With the above in mind, let’s consider a rather radical idea espoused by Farhad Manjoo, writing for the New York Times. If Manjoo’s ideas are accepted, there will be a substantial impact on our smartphone purchase behavior — and on service providers’ bottom lines.
Here’s Manjoo’s perspective: “Despite their small size, smartphones are expensive, resource-hungry goods, and they deserve a better life cycle than two years of use followed by an eternity in a forgotten desk drawer.” So, “use your phone for more than two years, ideally three; when you run into trouble, try to repair, not replace it; and when you’re done with it, trade it in. When you’re looking for a new phone, don’t just consider the latest high-end devices; many people will find last year’s best phone just as useful as the newest one. You might even consider buying a used phone instead of a new one.”
Manjoo’s tips are to
- hold on to your smartphone for a longer time.
- sell or trade in your old phone to a company such as Gazelle (there is a growing aftermarket).
- buy a used phone (there are many great choices out there).
Click the Gazelle image to read more from Manjoo.
What are the two major goals of many companies? To grow sales and to grow profit. And while most companies say that being innovative is also a key goal, do they really mean it? The typical company tends to spend two percent or less of revenues on research and development. And the great majority of “new” products are usually simple line extensions or new models. At a large number of companies, innovation may not be dead — but it is certainly in a deep slumber.
With this in mind, let’s take a look at a terrific article called “Why Companies Stop Innovating” by Steve Blank for Inc. According to Blank:
“There’s been lots written about how companies need to be more innovative, but very little on what stops them from doing so. Companies looking to be innovative face a conundrum: Every policy and procedure that makes them efficient execution machines stifles innovation.”
“Facing continuous disruption from globalization, China, the Internet, the diminished power of brands, and the changing workforce, existing enterprises are establishing corporate innovation groups. These groups are adapting or adopting the practices of startups and accelerators — disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost.”
“But paradoxically, in spite of their seemingly endless resources, innovation inside of an existing company is much harder than inside a startup. For most companies it feels like innovation can only happen by exception and heroic efforts, not by design. The question is: Why?”
Click below to see Blank’s detailed answers to this question.
There is a great article in today’s New York Times by Ron Lieber. It is titled: “Consumers Not Powerless in the Face of Card Fraud.”
Lieber’s article covers:
- Alerts and Other Tools
- The On/Off Switch
- Chip Cards
Click the image to read Lieber’s tips.
Art by Robert Neubecker
Because it is so important, we have made a number of posts on self branding, such as this one. Today’s post shows how to build a better online self brand image.
As reported by Deborah Shane for Careerealism.com:
“The questions I get asked most frequently when working with people on their brand marketing and social marketing strategy are, ‘How do I build a following and build my reputation?’ and, ‘How do I get people to comment and re-tweet?’ The social media mentors I respect come from different arenas and all kind of say the same thing: Be authentic and real, create useful content, be consistent, engage in the conversation, and give more than you ask.Want to build your brand reputation? Here are some of my insights and some of the things I have learned that have helped me make amazing connections, grow my reach and business, and have a whole lot of fun sharing ideas and learning from others.”
Take a look at this Careerealism.com slideshow based on Shane’s suggestions.