You’ve spent a lot of time on your resume, right? And you’re really proud of it, right?
Then, you surely want to avoid these six careless errors cited by career coach Don Goodman for Careerealism:
- “You forget to update your contact information.”
- “You don’t provide enough details on your last job.”
- “You don’t update your skills or remove old certifications.”
- “You use abbreviations and acronyms only you may know.”
- “You keep adding to your resume, but you don’t remove irrelevant jobs.”
- “You name you resume file that you send out inappropriately.”
Click the image to read more about these mistakes.
As we’ve posted before (see, for example, 1, 2), measuring marketing’s return on investment is both important and difficult.
Now, according to B2B Marketing, the situation is changing:
“The old perception of marketing as an immeasurable dark art whose benefits could not be quantified by mere numbers seems to be over. In its place, the new imperative is ‘marketing as science’, where any marketer worth their salt will be able quote brilliant ROI figures for past and future campaigns.”
“While it’s understandable that there should be a desire among marketers to show that investment in their department is having a positive effect on the bottom line, it’s also undoubtedly true that lots of practitioners are still struggling to do this. What’s the problem? Are marketers’ ROI formulas outdated? Are situational differences disrupting the playing field? Are businesses measuring marketing contributions in the right way?”
Click the image below for some solutions related to better measuring marketing ROI.
Not all product ideas that we come up with have commercial potential. So, how do we determine which ideas have the best odds of succeeding?
For some tips, check out this Inc. video interview with Valerie Casey, who is the chief product officer at Samsung’s Global Innovation Center. She talks about the difference among a feature, a product, and a business.
Are you uncertain about the best career path for you? Have you ever taken a career aptitude quiz?
Here’s an interesting, easy, and fun “Career Decoder” quiz from Careerealism to encourage you to think more about your career options:
“Using a series of ‘would you rather’ questions, we navigate you through a quiz that determines where your strengths in the workplace connect to your motivation. The result? A breakdown of your workplace ‘personas’ and how they contribute to the success of the organization.”
“Why should you take the test? The first step in being able to build a stronger personal brand and career development strategy is knowing what value you bring to an employer. This quiz will help you map out your strengths so you can start to market them more effectively!”
“How long will it take? There are 20 questions total and it will take you less than two minutes to complete. Yet, don’t be fooled by how quickly you can complete it. The results are accurate and compelling – you’ll see!”
Click the image to begin the quiz. [NOTE: Once you complete the quiz, you will have access to a variety of career-related videos!!!!!]
Here is the URL to the videos. NO PEEKING. Do the quiz first. :-) : http://www.careerealism.com/career-decoder
Bootstrap marketing is another term for guerrilla marketing, a small-firm approach to competing in the marketplace.
As Brandon T. Luong, founder of Guanxi Innovations, defines it: Bootstrap marketing involves a “tactical marketing plan giving the maximum ROI (Return on Investment) at the lowest cost while aligning with the brand’s goals.”
Take a look at Luong’s slideshow on bootstrap marketing.