Tag Archives: tips

Resume Mistakes to Avoid

26 Aug

You’ve spent a lot of time on your resume, right? And you’re really proud of it, right?

Then, you surely want to avoid these six careless errors cited by career coach Don Goodman for Careerealism:

  1. “You forget to update your contact information.”
  2. “You don’t provide enough details on your last job.”
  3. “You don’t update your skills or remove old certifications.”
  4. “You use abbreviations and acronyms only you may know.”
  5. “You keep adding to your resume, but you don’t remove irrelevant jobs.”
  6. “You name you resume file that you send out inappropriately.”

 
Click the image to read more about these mistakes.


 

Proving Marketing ROI Is Difficult

18 Aug

As we’ve posted before (see, for example, 1, 2), measuring marketing’s return on investment is both important and difficult.

Now, according to B2B Marketing, the situation is changing:

“The old perception of marketing as an immeasurable dark art whose benefits could not be quantified by mere numbers seems to be over. In its place, the new imperative is ‘marketing as science’, where any marketer worth their salt will be able quote brilliant ROI figures for past and future campaigns.”

“While it’s understandable that there should be a desire among marketers to show that investment in their department is having a positive effect on the bottom line, it’s also undoubtedly true that lots of practitioners are still struggling to do this. What’s the problem? Are marketers’ ROI formulas outdated? Are situational differences disrupting the playing field? Are businesses measuring marketing contributions in the right way?”

Click the image below for some solutions related to better measuring marketing ROI.

 

 

How to Know If Your Product Idea Has Potential

14 Aug

Not all product ideas that we come up with have commercial potential. So, how do we determine which ideas have the best odds of succeeding?

For some tips, check out this Inc. video interview with Valerie Casey, who is the chief product officer at Samsung’s Global Innovation Center. She talks about the difference among a feature, a product, and a business.

 


 

Online Marketing Resources

12 Aug

Looking for more online, easy-to-use, inexpensive marketing resources?

If yes, then check out this slideshow from Damon Nofar, a freelance presentation designer who helps marketers and speakers with their presentations. These nine resources are featured in the slideshow:

 

 

For What Career Are You Best Suited?

10 Aug

Are you uncertain about the best career path for you? Have you ever taken a career aptitude quiz?

Here’s an interesting, easy, and fun “Career Decoder” quiz from Careerealism to encourage you to think more about your career options:

“Using a series of ‘would you rather’ questions, we navigate you through a quiz that determines where your strengths in the workplace connect to your motivation. The result? A breakdown of your workplace ‘personas’ and how they contribute to the success of the organization.”

“Why should you take the test? The first step in being able to build a stronger personal brand and career development strategy is knowing what value you bring to an employer. This quiz will help you map out your strengths so you can start to market them more effectively!”

“How long will it take? There are 20 questions total and it will take you less than two minutes to complete. Yet, don’t be fooled by how quickly you can complete it. The results are accurate and compelling – you’ll see!”

 

Click the image to begin the quiz. [NOTE: Once you complete the quiz, you will have access to a variety of career-related videos!!!!!]


 
Here is the URL to the videos. NO PEEKING. Do the quiz first. :-) : http://www.careerealism.com/career-decoder
 

Small Firms Need Bootstrap Marketing

7 Aug

Bootstrap marketing is another term for guerrilla marketing, a small-firm approach to competing in the marketplace.

As Brandon T. Luong, founder of Guanxi Innovations,  defines it: Bootstrap marketing involves a “tactical marketing plan giving the maximum ROI (Return on Investment) at the lowest cost while aligning with the brand’s goals.”

Take a look at Luong’s slideshow on bootstrap marketing.

 


 

Small Business Social Media Trends

4 Aug

Interested in seeing how small businesses use social media to generate sales? Curious about which social media platforms are working well for small firms?

For its seventh annual Social Media Marketing Industry Report, Social Media Examiner surveyed 3,720 marketers, business owners, and solopreneurs from the United States and overseas, to uncover various trends. Here are 12 of the most important trends:

  1. Social Media Critical for Small Business — “96% of survey participants use social media marketing, and 92% of those agree or strongly agree with the phrase, ‘Social media marketing is important for my business.'”
  2. Facebook Dominates Small Business Social Media Marketing — “The majority of respondents carry out social media marketing on Facebook. 93% use Facebook, ahead of Twitter at 79%.”
  3. B2B Small Businesses Use Social Differently Than B2C — “Breaking down Social Media Marketing Industry Report averages is useful. B2B respondents for this survey report that LinkedIn is their number-one choice for social networking.”
  4. Most Small Business Marketers Don’t Know if Facebook Efforts Are Working — “Despite the fact that 92% of small businesses agree that social media is important for their business AND that the majority use Facebook for their social media marketing, most also report that they don’t know whether their Facebook outreach is ‘working.’”
  5. Small Businesses Plan to Expand Facebook Activities This Year — “The Social Media Marketing Industry Report also found that, again, despite the cloudiness surrounding Facebook’s effectiveness, 62% plan to increase activities on it.”
  6. Most Small Businesses Spend 6 Hours or More Weekly on Social Media — “Because of the crush of responsibilities they have, small business owners worry about the time it takes to keep an audience engaged on social channels. Tools like Hootsuite and Post Planner cut down on time spent, but social media marketing still requires significant time.”
  7. Small Businesses Identify Increased Exposure as Social’s Top Benefit — “Even though ‘increased exposure’ is more difficult to measure than a metric like traffic or bounce rate, marketers and small business owners rank it the number-one benefit of marketing on social media.”
  8. Increased Traffic to Website Is Number-Two Benefit of Social Marketing — “77% of the survey respondents have appreciated the traffic that comes to their sites via social referral (clicking from Facebook or LinkedIn to the website for a blog post or landing page offer). Google Analytics and other tools make getting this data possible, even easy.”
  9. Social Media Cuts Marketing Expenses for Small Businesses — “Early on, social media developed the reputation of reaching audiences at a low price.”
  10. Small Business Direct Social Sales Rise Over Time — “More than half of marketers who have been using social media for more than 2 years report their channels helped them improve sales. Seventy percent of those with a 5-year social media marketing investment report it helps improve sales.”
  11. Facebook Dominates Social Media Paid Ads — “The low cost associated with social media ads is just one aspect that appeals to small businesses. The ability to target ads to a narrow geographic (down to the zip code) and demographic market provides another.”
  12. Types of Social Media Content — “Blogging and visual assets nearly tied at 70% and 71% respectively. The self-employed depend on blogging, with 79% of that faction reporting they blog. At this time, just 10% of marketers use podcasting, but some speculate that podcasting could be an opportunity. Requiring higher budgets and more technology, video content finishes third.”

 

Click the image to read more.

 

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