As we have noted before, customer personalization is an important tactic for marketers — both online and offline.
Recently, Neustar (a data-driven intelligence firm) published an interesting report on personalized marketing:
“Customers expect it. Technology enables it. Brands who can deliver it are generating huge increases in ROI. Personalization has gone way beyond simply adding a customer’s name to a communication. Customers increasingly expect highly relevant content in the right channel at the right time, whether they’re on a brand’s Web site, a social network, or in their E-mail inbox. For brands, delivering this one-to-one experience at scale – to thousands, or hundreds of thousands of prospects and current customers – requires leveraging sophisticated data sets, processes, and platforms.”
“It’s no surprise that many marketers are struggling. In a recent survey by Digiday and Neustar of 100 digital media and marketing executives, more than half (53%) reported ‘always’ or ‘often’ struggling to personalize their marketing at scale. Marketers know they need to make their marketing personal, but aren’t sure how to do it at a scale that makes it cost-efficient. The challenges include data quality, difficulty of activation across online and offline channels, and a lack of understanding of the components of the process. [Our] A–Z deals with the latter.”
Click the image to download Neustar’s report.
Here are a variety of videos for those considering a career in marketing. They cover a lot of bases for you to think about.
How to Start Your Marketing Career
A Realistic Job Preview: Jose, Multicultural Marketing Communications Director, Comcast
Product Marketing Opportunities at Amazon Web Services
A Career in Marketing…Ng Ee Chuan, Head of China Sales at Bloomberg
Market Director, Greg D. on Career Mobility – Exploring Careers at Chase
Product Management & Marketing Careers at Optum
What Do You Look for in an Employee? by Tracey Abbott, VP Strategic Planning at Footlocker
Several of these videos suggested by Ana Luiza Loures.
It is not just our qualifications that determine whether we get a desired job. It is also the passion we display about getting and doing that job during the interview stage of the hiring process.
Consider these observations from Jessica Simko, writing for Careerealism:
“You [should] understand why a person who may be less qualified than you gets a job you don’t get. It’s all in the presentation. Oftentimes, you say all the right things but if your presentation is flat, it will fall on its face. If you don’t really want the job or you aren’t excited about it, it shows even if you say, ‘I want to work here more than any other company.’”
“Enthusiasm, presence, and passion – these qualities excite hiring managers and they will always tip the scale in someone else’s favor if you don’t show up with them in your interview. When you are expressing those qualities, people can’t help but love you and be engrossed in everything you say. This is especially important to remember when you consider that many hiring managers conduct back to back (or close together) interviews. I cannot express in words how often candidates get tossed out of the candidate pool simply by deficiencies in their overall presentation that only become apparent when running multiple interviews back to back or close together.”
Read more by clicking the image.
Photo credit: Shutterstock
Stand out better on LinkedIn, THE premier social networking site for professionals. Don’t treat your LinkedIn page in a casual way. Be serious — and present a great self brand!
Don Goodman, writing for Careerealism, offers these 4 key suggestions. They may sound simple. But are you effectively following all four tips?
Click the image to read more from Goodman.