Tag Archives: tips

The “Science” of Tweeting

24 Apr

A lot of us think that Tweeting is one of the most spontaneous and intuitive social media activities in which we engage. But, if we choose to be so engaged, Tweeting can also be more of a science.

Consider these observations by Kim Speier for Mainstreethost:

“Twitter has become an essential tool in your social media arsenal, but are you sure that you’re using it as effectively as you can be? It’s odd thinking of Twitter as a science; aren’t you just posting pictures, using hashtags, and re-tweeting posts you find interesting? In theory it sounds easy, but as society has become more data-focused, we want to see exactly how to construct the perfect profile and generate quality leads. In partnership with industry research from HubSpot, we have collected some best practices that can apply to Twitter and your social media presence as a whole.”

Take a look.
 

 

What Makes a Top-Notch Marketing Executive?

22 Apr

Here’s an informative infographic from Pepperdine University on this topic. What do YOU think about the attributes cited here?
 


Pepperdine University Online Master of Business Administration

 

Web Design Tips from the Leaders

20 Apr

We can learn a lot from how the best Web sites get designed.

As Austin Knight writes for HubSpot:

“Style guides have always been a staple of design, with some print versions dating back to over 100 years ago. But as design for the Web continues to become more formalized, style guides have begun to find their rightful place in the digital medium as well. They’re especially useful for Web sites and products that need to produce top-notch user experiences.”

“But, as a UX designer myself, I’ve always been curious … what can you find in the digital style guides of influential companies like Apple, Google, and Starbucks? Believe it or not, a lot of companies actually make this information publicly available — they just don’t make it very easy to find. So, every time that I stumble across one, I bookmark it. Here are some of the best ones that I’ve found so far.”

* Apple

* Google

* Starbucks

* Mozilla

* Yelp
 
Click the image to read more of Knight’s HubSpot article.
 

 

Body Language Errors to Avoid During Interviews

19 Apr

It is not just WHAT we say during an interview that influences our job prospects. Our prospects also depend on HOW we communicate during an interview. Is our body language good?

Click on the image to take a look at this Forbes’ slideshow on interview body language that covers everything “from eye contact to posture to the way you fix your hair; avoid these 10 physical slip-ups in your next job interview.”
 

 

Marketing Lessons from Romantic Movies? Yes, Really

16 Apr

We should already feel that we can from virtually any situation or event. But from romantic movies? YES, this is for fun — however, there are serious lessons too. :-)

 

 

Better Communicating with Loyal Customers

7 Apr

by Joel R. Evans and Barry Berman

 
In this post, we resume our discussion about gaining more loyalty and patronage from current customers. The focus is on communicating with ongoing customers. Our assumption for today is that your business has started to develop a customer database and that you are also now at least thinking about enacting a frequent-shopper program. 

There are several basic issues that should be considered in better preparing to communicate with current customers:

  •  What topics/themes should be covered?

During the year, there should be a combination of “image” and “product/event” oriented messages; yet, the two messages do not have to be presented together. Image messages are broad and intended to portray positive company traits to customers (such as the number of years a firm has been in business, the family-owned nature of a business, the emphasis on customer services and a friendly sales staff, the quality of products sold, etc.) These messages are long term in emphasis and geared to making customers feel good about the firm. Product/event messages are more specific (such as the introduction of a new product, a special sale, holiday shopping, etc.). The purpose is to get short-term business. Frequent-shopper programs are both image and product-/event-oriented.

  • What audience should be addressed?

By examining the firm’s customer database, people may be divided into five categories: regular, heavy shoppers; regular, light shoppers; infrequent, heavy shoppers (those who seldom shop with you, but who spend a lot when they do); infrequent, light shoppers; and former shoppers (people who once shopped with you, but who have not done so in at least sixth months or a year). Different communications approaches should be tried with each of these groups.

  • What medium should be used to communicate?

Personalized communications should predominate. Therefore, E-mail with each shopper’s name (and not with “Dear sir or  madam”) and telephone calls should be the media most used. Because E-mails are less costly and can reach a large group quickly, they are often the preferred medium for communicating with current customers. However, if a firm wants to show greater interest in its regular, heavy shoppers or to try to recapture some former customers, phone calls better indicate to people how customer-oriented a firm really is.

  • How often should communications with current customers be conducted?

E-mails should be sent at least monthly. If possible, a phone call just to keep in touch with customers (not to sell anything) should be made at least once or twice a year. As we have noted before, customers are often impressed when they receive friendly rather than just sales-oriented E-mails and calls; they like to feel appreciated. Obviously, product/theme communications should be sent at appropriate times during the year.

  • What should be the mix of communications targeted at current versus new customers?

The typical small firm, as well as some larger ones, allot very little (or nothing) from their promotional budgets for communicating with just their current customers. They either spend all of their budgets on attracting new customers or, more often, they use the same messages for both current and new customers. Our recommendation is for firms to spend a minimum of 15-20 percent of their promotional budgets on messages targeted exclusively to current customers.

 

How to Make Online Content More Visually Appealing

3 Apr

Although there are many highly visual company Web sites, others could be categorized as “boring.” How can content be more attractively effective?

Consider these observations by Neil Patel, writing for Quick Sprout:

“Have you noticed that I publish a lot of visually appealing content on Quick Sprout? From videos to infographics, I’m constantly leveraging visual media. Can you guess why? It’s because these visual content pieces are generating more backlinks than any other form of content I publish, which—in the long run—helps increase my search engine rankings and overall readership numbers.So, how do you create these visual masterpieces? Well, this infographic should help you.”

 

The Ultimate Guide to Creating Visually Appealing Content
Courtesy of: Quick Sprout

 

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