Tag Archives: tips

The Growth of the Chief Digital Officer (CDO)

25 May

Looking for a career with a lot of long-term potential? Then, consider a career path in the management and/or marketing of the digital arena. This field is exploding across industries and around the globe.

In recent years, many companies worldwide have created a new senior job description — Chief Digital Officer (CDO). This is another entry in the alphabet soup of executive positions, which already include CEO, CFO, CMO,  and many more acronyms.

As reported by eMarketer:

“In a report released in May 2015, The CDO Club estimated that the number of CDOs worldwide would double between 2014 and 2015, from 1,000 to 2,000. This was more than four times that of the 488 registered in 2013, and almost 800% more than 2012’s 225.”

“The analysis found that the CDO role was spreading globally. While North America boasted 88% of CDOs worldwide in 2013, its share dropped to 68% last year. This was due largely to a surge in Europe, which expanded its proportion from 7% to 23%. Asia-Pacific was up slightly, from 4% to 6% of CDOs globally, while India and the Middle East rose from 1% to 2% and Latin America joined the playing field with the remaining 1%.”

 Click the chart to see more from eMarketer.

 

 

A Potpourri of Online Marketing Tools

22 May

There are a lot of really good inexpensive marketing tools available that can enhance our strategic and tactical online performance.

Damon Nofar, a freelance marketer, has identified ten such tools — as described in the SlideShare presentation below.

Here are the URLs for these tools:

  • BuzzSumo — “Analyze what content performs best for any topic or competitor”
  • Mention –“Start listening to what’s being said on the web and social web. React quickly, collaborate, and analyze your online presence”
  • Ducksboard — “All of your data. In one place”
  • Socedo“Automated Social Media Lead Generation”
  • Canva — “Amazingly simple graphic design”
  • Tropical — “Know your customers and increase customer satisfaction”
  • Autosend — “See what each customer does on your website & send messages when they need them – automatically”
  • Oktopost — “Easily manage and measure all of your B2B social media marketing”
  • VWO — “Quickly test landing pages, Web sites, E-commerce pages, and more with minimal IT help!”
  • Primer — Google’s “experimental mobile app to make it easier for you. With our 5-minute lessons, you can learn new topics quickly, get practical advice, and even refresh yourself on marketing basics.”

Are You Doing a Good Job of “Courting” Your Customers?

20 May

As we know, in today’s competitive environment, we cannot take our customers for granted. We need to continuously “court” them and have them feel appreciated.

Consider this observation from Oracle Marketing Cloud:

“From the need to meaningfully nurture to the demand to delight and impress at all stages, a lot goes into building the relationships with your customers. Sometimes marketers need a little help finding the inspiration to engage, because it’s not just about sealing the deal, but keeping your customers consistently content, just like your significant other! We’ve compiled key questions that you may likely be asking about your marketing efforts. Because in marketing, flowers and candy simply don’t cut it.”

Check out Oracle’s slideshow on this topic.
 

 

Do Better in Dealing with Negative Online Reviews

19 May

Negative online reviews can have a devastating effect on businesses — unless they are handled properly.

Here are some suggestions from Konnecti, a company that helps clients build their online presence.
 

 

Revisiting Steve Jobs at Stanford: One of the Greatest Commencement Speeches Ever!

18 May

At this time of college graduations, take a look at one of the gold standards of commencement speeches — Steve Jobs’ 2005 speech at Stanford. It is truly inspiring and has been viewed more than 22 million times at YouTube.

There are great lessons for us all.

 

 

The Changing Role of Marketing Leaders

12 May

With the advent of social media, big data, mobile computing, and many other emerging topics, the role of the marketing leaders is rapidly changing.

As Salesforce Marketing Cloud puts it:

“Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than 900 senior-level marketers on LinkedIn to learn what’s top-of-mind in their roles — whether director, VP, or CMO.”

The following slideshow highlights the findings of this research report.
 

 

An Infographic Look at Social Media Marketing in 2015

5 May

As Kristy Schnabel reports for It’s Virtually Done:

Social Media Exam­iner is the largest online social media mag­a­zine. At their event — Social Media Mar­ket­ing World (#SMMW15) — they promised that we would ‘rub shoul­ders with the biggest names and brands in social media, soak up count­less tips and new strate­gies and enjoy exten­sive net­work­ing oppor­tu­ni­ties in San Diego, California.’ Founder and CEO Michael Stelzner deliv­ered and then some! With his able team of hun­dreds and the spec­tac­u­lar venue the Grand Hyatt, Team #SMMW15 gave us an unfor­get­table, stel­lar event shar­ing amaz­ing con­tent that we can all imme­di­ately imple­ment. Oh, and there was a ton of fun too.”

Click the link above to read Schnabel’s social media marketing lessons.

Below is an infographic prepared by that summarizes Schnable’s 25 key points.
 

Follow

Get every new post delivered to your Inbox.

Join 1,407 other followers

%d bloggers like this: