Because it is so important, we have made a number of posts on self branding, such as this one. Today’s post shows how to build a better online self brand image.
As reported by Deborah Shane for Careerealism.com:
“The questions I get asked most frequently when working with people on their brand marketing and social marketing strategy are, ‘How do I build a following and build my reputation?’ and, ‘How do I get people to comment and re-tweet?’ The social media mentors I respect come from different arenas and all kind of say the same thing: Be authentic and real, create useful content, be consistent, engage in the conversation, and give more than you ask.Want to build your brand reputation? Here are some of my insights and some of the things I have learned that have helped me make amazing connections, grow my reach and business, and have a whole lot of fun sharing ideas and learning from others.”
Take a look at this Careerealism.com slideshow based on Shane’s suggestions.
Ray Kurzweil is widely acknowledged as a true technology guru. As Wikipedia notes: “Kurzweil was the principal inventor of the first CCD flatbed scanner, the first omni-font optical character recognition, the first print-to-speech reading machine for the blind, the first commercial text-to-speech synthesizer, the first music synthesizer Kurzweil K250 capable of recreating the grand piano and other orchestral instruments, and the first commercially marketed large-vocabulary speech recognition.”
Recently, the Wall Street Journal‘s Editor-in-Chief Gerard Baker sat down with Kurzweil for an in-depth interview: “Machines will soon be as smart as we are, says Ray Kurzweil. But not to worry. The engineering director of Google Inc. and founder and CEO of Kurzweil Technologies Inc. argues that as computers get smaller and more powerful, we won’t face a sci-fi nightmare. Instead, these machines will help us expand our capabilities.”
For print excerpts from the interview, click here.
Click the image for a video clip of the interview.
We’ve written a lot about the importance of self-branding as part of the career development process.
Here are some more tips. These are from Alexia Vernon (a career expert), writing for Careerealism.com, and relate to positioning oneself when seeking a promotion. Vernon offers six hints:
- Under promise, over deliver
- Be an intrapreneur
- Work on your internal company networking
- Balance short- and long-run thinking
- Do not be negative in any way
- Be your own advocate
Click the image to read Vernon’s discussion about these tips.
We spend so much time on business-to-consumer marketing, that we sometimes underappreciate the importance of business-to-business marketing. The best companies do understand the role of B2B marketing.
As Jen Agustin reports for Bizo: “Marketers are realizing that branding is a strategy not just for the Coca-Cola’s and Nike’s of the B2C world. Branding does indeed matter in the B2B buying process. Because prospects are waiting longer before engaging with salespeople, marketers need to use branding to get their companies, products, and services out there as early as possible in order to earn a spot on the evaluation shortlist later on. This means getting in front of the right people before they even realize they have a business challenge to solve.”
Consider the following infographic.
Want to be sure your resume is as good as possible?
Take a look at this helpful slideshow from career_ideas.
Do you want to be a leader or a follower? To me, the answer is both. Sometimes, we want to get out in front of things and show our leadership skills. Other times, we need to be a cooperative and collaborative team member.
But, if we are not experienced or “natural born” leaders, what can we do to make ourselves better? Minda Zetlin writes for Inc. that: “Ever wish you were better at getting people to do what you want? You can be. All it takes is practice and desire.”
According to Zetlin, there are ten things that we can do to better influence others to follow our leadership:
- Listen — “Even if you already know what people are going to say, and even if there’s no way you can do what they want, start by listening.”
- Ask questions — “Careful questioning will help you determine what people really want, which is often different from what they say they want.”
- Make a human (personal) connection with people — “Look for ways to connect that have nothing to do with the work at hand.”
- Be more informal — “Decide what you feel comfortable having other people know about you, and then give them a few details. You’ll make other people feel safer and engage their human side.”
- Never miss an opportunity to say thank you.
- Never miss a chance to praise someone — “Most of us never get enough praise for the things we work hard to do.”
- Don’t be afraid to apologize — “An apology is one of the most powerful tools you have for winning people to your side.”
- Try to determine what goals others are seeking — “If you can figure out what people really want or need and make sure they get it, they’ll be that much more likely to give you what you need from them.”
- Help others not to be or feel embarrassed by anything — such as publicly applying for a job for which he/she is not qualified.
- Use the phone more and texting and E-mail less — “There are times when a phone call or face-to-face communication makes a big difference.”
Click the image to read more.