Tag Archives: tips

Bouncing Back from Job Rejection

23 Mar

From a professional perspective, one of the toughest events with which we have to cope is job rejection. When (if) this happens to us, we need to get past our feelings of rejection, anger, and inadequacy — and take a proactive approach to “get back in the game.”

Mary Sherwood Sevinsky, a career consultant, writing for Careerealism offers eight tips to follow when dealing with job rejection:

1. Set Realistic Goals

“Long-term goals give you something to look forward to. Short-term goals ensure you are moving in the right direction and moving to your long term goals. Daily goals will get you out of bed in the morning.”

2. Do Your Best

“Take the time to try to match your resume or application details to what the employer is looking for. That way, you will be one of the few selected for an interview (and hired!). The extra effort and time has value, and they can help you will feel like you are really doing something meaningful.”

3. Change the Things You Do Each Day

“Search for jobs one day, follow up another, identify companies to cold call once a week, network one day, visit companies in person periodically. Don’t forget to eat, sleep, get dressed, exercise, and go outside every day. Make your own schedule and stick to it!”

4. Make Sure You Have the Necessary Skills

“Read blogs, articles, and/or books about career planning and job searching. Explore your field or potential occupations to determine if you need more skills to be competitive. Read articles related to your desired job or about job searching and interviewing every day.”

5. Have a Support Group

“You can’t do it alone. Ask for help outside of the family if need be. Reach out friends, ex-coworkers, and church or community members. You need someone to listen to your ideas and give you feedback.”

6. Network

“You probably know how to network, but maybe you are too dispirited or you don’t see the value in it. Nonetheless, it is a necessity and can result in your next job if you make the time and effort to contact and maintain connection with others. Join a civic group or one at your local career placement office, or volunteer. It is most important to start and continue to get out there and meet people – maintain your connections!”

7. Get Creative

“If you feel that you MUST have a specific position or salary before considering a job, you may be missing out on some great prospects! Purchase a real newspaper (or look at every job board posting within a 20 mile area or less) and look at every job. If you do this intermittently, you will have a better indication of what jobs are offered and you may discover a new direction that is perfect for you!”

8. Be Realistic

“You may want to think about moving to where there are jobs. Think about places in that you would like to live or parts of the country where people you know currently live. Search for jobs in those areas periodically to see if it makes sense to start a job search in another area in addition to your current one.”

Click the image to read more.
 

Photo from Shutterstock


 

An Infographic Dictionary for Business Founders

20 Mar

Often times, the lingo involved with startups is in a class by itself. So, what terminology is essential for business founders to know?

As Pedro Sanchez de Lozada writes for Udemy, an online educational firm:

“Silicon Valley not only has its share of startups and founders. It has its own lucrative lingo. Outsiders need time to adjust to such new-found words. Though we see this same lingo popping up in places like New York, Boston, Portland and LA, the Valley is home to some of the most outrageously butchered start-up buzzwords.”

“If you are just visiting, here for a long-term stay, or moving all together, I suggest you become familiar with how the left coasters chat. You may need to know this at your next pitch. Oh, and more importantly, don’t take these definitions too seriously.”

Check out Udemy’s “Founder’s Dictionary.”
 

 

How to Generate Better Product Ideas

18 Mar

New, actionable ideas are the long-term lifeblood of both large and small firms. It is rare that a business can survive over time with just the products being marketing today.

Many companies recognize that idea generation and assessment are aided by following a series of steps. Others are totally haphazard in their approach and hope to eventually have a “eureka” moment.

As Laura Montini, reports for Inc.:

When it comes to great ideas, intuition is ‘more powerful than intellect.’ That’s according to the late Steve Jobs. Many experts would agree that truly transformative ideas rarely come from one individual with a high IQ. Instead, these researchers, executives, and entrepreneurs believe that innovation is largely the result of freewheeling collaboration — with just a few guidelines.”

“Below Bluescape, creator of collaboration software and hardware, organized a few of these experts’ insights into four main steps. Take a look a the infographic below for tips on creating an effective idea strategy.”

 

 

The Promotion Value of Store Window Displays

17 Mar

Window displays can play a large role in generating the enthusiasm and browsing behavior of shoppers. Great displays can generate store traffic that would otherwise be lacking.

As Barry Rice writes for ShutterCo, a leading provider of shutters in Dublin, Ireland:

“Some fashion brands have gained a reputation for their impressive window displays, most notably high-end brands like Louis Vuitton and Chanel. They go the extra mile when it comes to attracting shopper’s attention.Whether they have effective storyline type displays or they simply let colors or their clothes do the talking, these brands ensure they turn heads with their window displays.”

“It can be a task to get window displays right. In fact, window dressing is an art in itself which requires a lot of experience and of course, attention to detail. In our infographic we outline some of the most impressive window displays over the past few years that have rocked the world of retail. We provide details on each: what is depicted in the display, where it is located, and why is it so effective.These inspiring designs will make you look at window displays in a whole new light — from Bergdorf Goodman to Chanel to Apple.”

“See how visual merchandising is done right with our insightful info graphic on ‘The Art of Window Displays.’ Enjoy!

 

The_Art_of_Window_Displays-Infographic
 

Social Media Analytics and Google+

15 Mar

For many people, Google+ is an under-appreciated social media platform.

Yet, according to recent data assembled by Craig Smith for Digital Marketing Ramblings (and other sources):

  • Google+ has about 350 million active monthly users.
  • Google + has about 25 million active monthly mobile users.
  • 22 percent of online adults visit Google+ at least once per month.
  • There are 100 million Google+ users in China.
  • On Google+, 53 percent of users’ brand interaction is positive.

As a result, it is valuable for us to understand how to utilize the Google+ Dashboard in our social media analysis.

Liz Jostes has written an excellent article with tips on the Google+ Dashboard for Social Media Examiner:

“Do you know how your Google+ business page is performing? Are you using Google+ My Business analytics? The Google+ Dashboard has greatly improved the analytics it offers for its platform. In this article, you’ll discover the Google+ Dashboard and the analytics included in each option.”

Click the image to learn more about the Google+ Dashboard.
 

 

Why People Unfollow Brands on Social Media

14 Mar

Clearly, a key company and individual goal is to have people “like” their social media efforts enough that they become loyal to those efforts. When too many followers abandon social media sites, there is a big problem for marketers.

So, why do people “unfollow” brands? If we can understand the reasons, we can improve our social media approach.

As Andrea Lehr writes for HubSpot:

“One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? How do they prefer to interact with brands?”

“When they dive into answering these questions, many businesses discover that social media are a goldmine for their marketing efforts. Not only are social networks a popular place for people to hang out on, but also consumers expect brands to have a presence on social media. (And when people follow a brand on Twitter, 72% of followers are more likely to make a future purchase from that brand.)”

To capitalize on these trends, businesses focus on getting new followers in the door – but that’s not all you should be concerned about. Just because you’ve convinced someone to follow your company’s account doesn’t mean they’ll stay. In today’s competitive market, retention is crucial. So what causes people to stop following brands on twitter? BuzzStream and Fractl conducted a survey with more than 900 respondents to better understand why.”

The survey revealed three main reasons for people unfollowing brands: (1) Too much of content is self-promotional or uninteresting. (2) There is too much emphasis on automated messaging; and too little emphasis on personal engagement. (3) Hashtags and platform-specific symbols are used improperly.
 
Click the image to read more from HubSpot.
 

 

At Work, Be a GREAT Colleague

12 Mar

All of us need to understand our roles and functions in the companies for which we work. We should want both our bosses and peers to view us in a favorable light and perceive us as great colleagues.

As Officevibe notes:

“Let’s face it, we all have been around (or have been) someone in a workplace who just doesn’t want to be there. You can see right off the bat what type of traits disengaged employees have just by talking to them in the office for a bit. Now, by definition disengaged employees are people who don’t care for their company and have no intention of helping it grow; so they can be quite harmful if they’re within your office.”

Don’t let yourself fall into the negative roles highlighted in this infographic.
 
13 Personality Traits Of A Disengaged EmployeeThis infographic was crafted with love by Officevibe, the employee engagement platform that helps managers see the ROI of company culture while making employees happier and more motivated at work.
 

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