Tag Archives: success

Young Adults Shopping at Wal-Mart

27 Jul

Yes, you read the title to this post correctly. Despite some stereotypes to the contrary, Wal-Mart is attracting lots of young adults.

InfoScout recently conducted research on this subject. As reported by Jack Neff for Advertising Age, there were some unexpected results:

“What’s the hottest big retailer with millennials [young adults]? Wal-Mart. The reason may be its investment in E-commerce and mobile, or it could be that its low prices resonated during the economic downturn. Or it could be specialty Tommee Tippee baby bottles [ :-) ].”

“‘Millennials now, as a generation, like Wal-Mart the best, more so than Generation X, more so than boomers,’ said Matt Kistler, Wal-Mart senior VP-consumer insights and analytics. ‘That kind of shocks a lot of people, including inside the company,’ admitted Wal-Mart Chief Marketing Officer Stephen Quinn.”

“It doesn’t exactly jibe with the perception that big-box supercenters are losing ground to niche brands, small stores, and E-commerce. Mr. Quinn sees it differently. ‘As millennials become time-crunched with relationships and kids coming along, it’s opening up a strong need for them to have a one-stop shop,’ he said.”

Click the chart to read more from Neff.
 

 

Mary Pacifico-Valley: A Great Career in Auto Marketing

15 Jul

Mary Pacifico-Valley is the owner of Denver-based Rickenbaugh Automotive Group. Pacifico-Valley worked her way up the ranks to her present position, and her company is hugely successful:

“Rickenbaugh Cadillac Volvo in Denver, CO and Infiniti in Dacono treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form.”

 
Here is a motivating video on Pacifico-Valley’s career and her business philosophy.

 

The 2015 Gartner & 1to1 Media Customer Experience Excellence Award Winners

9 Jul

Which companies are role models with regard to customer experience excellence? Let’s turn to the 2015 Gartner and 1to1 Media Customer Awards competition:

“Since 2004, Gartner and 1to1 Media have honored these leading customer-centric companies for their outstanding business performance and exceptional results through the Gartner & 1to1 Media Customer Experience Excellence Awards. For the 2015 program, 1to1 Media and Gartner have created four new categories that aim to highlight outstanding enterprise-wide customer experience achievement that resulted in increased revenue, reduced cost, and greater profitability.”

 

Resume Tips: An Infographic

19 Jun

Although high-tech digital job application tools are gaining in usage by companies — especially larger ones, the resume remains a key document in most employment searches. So, it is  essential that we do everything we can to have our resume stand out from our job applicant competitors.

As Mark Wallace writes for Akken Cloud:

“Finding the right candidates has always been and will continue to be a top challenge for recruiters and their clients. And, with the job market as strong as it is now, often times, active and passive candidates for employment are relying on the available new media channels and not spending as much time as they should on dusting off an old resume or perhaps creating a new one.”

“Let’s face it, the traditional resume or CV, will likely go away in the not too distant future. However today, how a candidate formats his or her resume is often the primary reason why a technology platform, a recruiter, or talent acquisition team will select and follow up with a potential candidate. The below Resume Do’s and Don’ts infographic includes some great tips to help your employees, customers, and your team to be successful.”

 

Click the image to enlarge it.

Via AkkenCloud

 

And the Favorite All-Time YouTube Commercial Videos Are …

5 Jun

Last week, we posted about YouTube’s reader campaign to “help us pay homage to the greatest brand moments from the past decade” [the period of YouTube’s existence].

Here’s the list of the 20 nominees provided by YouTube.

Now, the winners are in. What do YOU think? Do you agree?

“The wait is over. The moment has arrived. We’re about to unveil your favorite ads from the last decade on YouTube. But first, we want to thank you. From ad makers to fans, you came out in droves to vote (and tweet) for your favorite ads and help us, in partnership with the Webby Awards, recognize 10 years of great branded videos on YouTube. So in celebration of YouTube’s 10th birthday, we’re pleased to share the results: Congratulations to Turkish Airlines and the teams at Crispin Porter + Bogusky and Starcom for making your favorite YouTube ad of the past decade: Kobe vs. Messi: The Selfie Shootout.

Here are the top five, in order. Note: “Combined, these five videos have been watched for over 7.7 million hours1. That’s over 875 years people chose to spend watching ads! Congrats to all of the winners and nominees and thanks again to all who voted.”
 

 

 

 

 

 

Vote in a YouTube Poll: Best Ads of the Past Decade

27 May

As it celebrates its 10th anniversary, YouTube is running a reader campaign to vote on the best ads appearing on YouTube over the past decade:

“It’s official: Advertising on YouTube has come of age. In 2014, four of the top ten most-watched videos on YouTube were ads. As we celebrate our tenth birthday, help us pay homage to the greatest brand moments from the past decade. Register here and vote for up to 3 of your favorites. #10YearsofYouTubeAds “

Hurry!! Voting ends very soon.
 

 

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