Tag Archives: success

Best U.S. Schools for Business Majors by Earnings: Zarb Is in the Top Twenty

15 Apr

Evans on Marketing:

Zarb Means Business!

 

Originally posted on Zarb Means Business:

Great news for Hofstra University graduates overall and for Zarb School grads in particular!

According to the2013-2014 PayScale College Salary Report, Hofstra graduates ranked 69th out of 1,017 colleges and universities. 

For Zarb School graduates, the news in this report was especially good. Zarb School graduates ranked in a tie for 19th for mid-career pay; and Zarb was listed among the “Best Schools for Business Majors.”

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Highest-Paid Marketing Executives

14 Apr

As we’ve noted before, marketing can be a great career field. There are millions of diverse and interesting marketing jobs in the United States alone. And marketers are often paid well, too.

According to Forbes, the total annual compensation for each of the top fifteen chief marketing officers (CMOs) in the United States was at least $3.3 million in 2013. Kathryn Dill reports that:

“Chief executive officers may be the face of an organization, but it’s often chief marketing officers who are responsible for the branding and identity by which consumers readily identify a company. So how are c-suite-level creative forces being compensated? To get a sense of what top tier marketing executives earn, Forbes worked with executive compensation firm Equilar. The 15 names appearing on the list have the highest salaries of executives with the word ‘marketing’ in their job title at all publicly traded companies in the U.S.”

“Topping the list this year is David B. Fischer, Vice-President of Business and Marketing Partnerships at one of the country’s most recognizable brands, Facebook. An alum of Google and the U.S. Treasury Department, Fischer joined Facebook in 2010 and is credited with building the social networking giant’s robust advertising platform.  In 2013, Fischer earned a whopping $8,009,343.”

Click the image to access a Forbes’ slideshow and to read more.

 

Hats Off to HAMA

13 Apr

Evans on Marketing:

 
The strength of marketing at the Zarb School! :-)
 

Originally posted on Zarb Means Business:

Each year, the American Marketing Association   (AMA) holds a collegiate conference in New Orleans for several hundred student chapters. This year, HAMA (Hofstra’s student AMA chapter) did extremely well at the conference.

According to faculty advisor, Dr. Rick Wilson: “I’m pleased to announce that at this weekend’s American Marketing Association’s 36th Annual International Collegiate Conference in New Orleans, HAMA was awarded a spot in the coveted ‘Top 25′ list of best performing AMA chapters in North America. There are a total of 351 chapters.”

“In all, the chapter took home the following awards:

  1. Top 25 Chapter status
  2. Outstanding Professional Development
  3. Outstanding Chapter Planning
  4. Outstanding Chapter Communications
  5. Honorable Mention for Marketing Week activities
  6. Honorable Mention for the Case Competition”

Here’s a photo of our winning team. Congratulations.

HAMA in New Orleans

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Who Dominates Four Key Industries Globally?

27 Mar

For a number of industries (such as banking, media, food and beverage, and oil), a few large companies dominate globally. Here is an interesting infographic from www.internationalbusinessguide.org.

Click the infographic to access data on the firms cited in the chart.

 

 Source: InternationalBusinessGuide.org

 

How Samsung Became a Global Powerhouse

2 Feb

As we have reported before, South Korea’s Samsung Electronics is a certainly a company to watch (click here, for example). Consider this: For six years, Samsung has been the second leading grantee of U.S. patents, behind only IBM. In the United States, Samsung sells one out of every four TV sets; a decade ago, it accounted for .5 of one percent of TV sales!

According to its Web site: “For over 70 years, Samsung has been dedicated to making a better world.” The company “leads the global market in high-tech electronics manufacturing and digital media.”

And Samsung plans on staying on the fast track. It spends $12 to $14 billion dollars per year on research and development activities.

In this month’s Costco Connection, there is an interesting in-depth cover story about Samsung’s recent growth and its product planning and management philosophy. Eric Traub reports that:

“It’s not just televisions where Samsung has taken the lead. The company now sells 23 different categories of consumer products in North America. Its Galaxy smartphones have become a viable option to Apple’s iPhone. The company has made strong inroads in large appliances, including washers, dryers, and refrigerators, winning praise for innovations and quality. And then there are its Blu-ray players, speakers, microwave ovens, vacuums, and LED lighting, which are also garnering sales.”

‘We’re a company, even from a global perspective, that has anticipated changes in the marketplace,’ says Tim Baxter, president of Samsung Electronics America. Since joining Samsung, Baxter has been a key player in Samsung’s efforts to dramatically increase its American footprint. When it comes to television, ‘we anticipated the change from analog to digital, from picture tube to flat-screen HDTVs, and even from male-centric to female-centric purchases,’ Baxter explains. ‘In the process we decided to make some big bets that helped drive our TV business, our phone business, and even the semiconductor business, which were the three pillars that helped grow the company.’”

Click the image to read more.

Photo from Costco Connect

 

Are You Ready to Succeed? Check Out These Tips

11 Jan

Do you want to improve yourself? Would you like to have a “failure-resistant brain”? Well, sometimes we need to think outside the box and be open minded. :-)

According to Nathalie Nahai, Chief Editor of The Web Psychologist: “Here [below] is an infographic that gives you 8 secrets revealing how to create a failure-resistant brain, based on the experiences of winning personalities and how they made their way to the top – including celebrities B.B. King, Laura Linney, and Olympian Kerri Strug, and other fantastic people ranging from an FBI agent and fighter pilot to a high-altitude window washer.”

Take a look at Nahai’s interesting infographic, which was produced by A Winning Personality.

 

Bet on your brain - the psychology of winning

 

Women in Entertainment: The Power 100

20 Dec

Every year, the Hollywood Reporter publishes an issue that features the leading women in the entertainment industry.

Click the image to see the latest listing.

 

 

Who’s YOUR Hero?

6 Dec

With yesterday’s passing of Nelson Mandela, it is a good time to read the article “Why We All Need Heroes” by : “Steve Jobs, Mahatma Gandhi, Susan B. Anthony, or Nelson Mandela. Pick one, or another great leader from history. It’ll give you the courage to dream big — unabashedly– despite the odds.”

Steve Jobs, Susan B. Anthony, Nelson Mandela, and Mahatma Ghandi

This article is one in a terrific series by Wadhwa, a Columbia professor, that also looks at:

 

If Marketing Is Your Career, Would You Rather Be an Artist or a Scientist?

28 Nov

While we plan out our careers, we certainly need to determine what activities interest us (as part of our self-assessment).

As Matt Wesson observes for Pardot (B2B marketing automation provider and a part of salesforce.com):

“Technology has given marketers the ability to track, quantify, and optimize marketing processes at a level that was unheard of only a year ago. The marketing scientist has come to dominate this new arena of objective measurement and data-driven thinking, while the marketing artist continues to thrive on creative ideas and a more abstract way of thinking. But while these two differently-minded marketers may sometimes disagree over where the focus should lie,  the marketing departments that will truly excel in this new age of marketing are those that recognize the value in both approaches.”

Take a look at the infographic prepared by Pardot.
 

Embedded from Pardot
 

Who Have Been the Best Celebrity Endorsers?

5 Nov

Some companies like using celebrities in their ads because of their appeal and the buzz they may create. Some endorsers have been great, others not so much. (We’re naming no names here.)

Daily Finance has published a slide show of its top 25 endorsers. What do you think? Who is your favorite celebrity endorser not on this list — and why?

Click the image to see the Daily Finance list.

 

Photo by Priceline.com

 

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