Yes, you read the title to this post correctly. Despite some stereotypes to the contrary, Wal-Mart is attracting lots of young adults.
InfoScout recently conducted research on this subject. As reported by Jack Neff for Advertising Age, there were some unexpected results:
“What’s the hottest big retailer with millennials [young adults]? Wal-Mart. The reason may be its investment in E-commerce and mobile, or it could be that its low prices resonated during the economic downturn. Or it could be specialty Tommee Tippee baby bottles [ :-) ].”
“‘Millennials now, as a generation, like Wal-Mart the best, more so than Generation X, more so than boomers,’ said Matt Kistler, Wal-Mart senior VP-consumer insights and analytics. ‘That kind of shocks a lot of people, including inside the company,’ admitted Wal-Mart Chief Marketing Officer Stephen Quinn.”
“It doesn’t exactly jibe with the perception that big-box supercenters are losing ground to niche brands, small stores, and E-commerce. Mr. Quinn sees it differently. ‘As millennials become time-crunched with relationships and kids coming along, it’s opening up a strong need for them to have a one-stop shop,’ he said.”
Click the chart to read more from Neff.
Mary Pacifico-Valley is the owner of Denver-based Rickenbaugh Automotive Group. Pacifico-Valley worked her way up the ranks to her present position, and her company is hugely successful:
“Rickenbaugh Cadillac Volvo in Denver, CO and Infiniti in Dacono treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form.”
Here is a motivating video on Pacifico-Valley’s career and her business philosophy.
Although high-tech digital job application tools are gaining in usage by companies — especially larger ones, the resume remains a key document in most employment searches. So, it is essential that we do everything we can to have our resume stand out from our job applicant competitors.
As Mark Wallace writes for Akken Cloud:
“Finding the right candidates has always been and will continue to be a top challenge for recruiters and their clients. And, with the job market as strong as it is now, often times, active and passive candidates for employment are relying on the available new media channels and not spending as much time as they should on dusting off an old resume or perhaps creating a new one.”
“Let’s face it, the traditional resume or CV, will likely go away in the not too distant future. However today, how a candidate formats his or her resume is often the primary reason why a technology platform, a recruiter, or talent acquisition team will select and follow up with a potential candidate. The below Resume Do’s and Don’ts infographic includes some great tips to help your employees, customers, and your team to be successful.”
Click the image to enlarge it.