Tag Archives: success

Making a New Job Less Stressful

27 Jul

Starting a new job can be a stress-filled time. So, what can you do to reduce your anxiety and optimize your relationship with your boss?

According to Careerealism:

“Building a relationship with your new manager isn’t complicated. It must be intentional, genuine, and built on a foundation of respect. As a new employee, ideally you should be spending some time with your manager every day for the first couple of weeks, even if only for a brief check-in. These meetings are ideal opportunities to jump-start the dialogue. Here are five simple conversations you need to have with your boss when you start a new role.”

 

 

Marketing Art at the J. Paul Getty Museum

24 Jul

The J. Paul Getty Museum, located in Los Angeles, Clifornia, is world renowned. Its mission is to: “inspire curiosity about, and enjoyment and understanding of, the visual arts by collecting, conserving, exhibiting, and interpreting works of art of outstanding quality and historical importance.” It “builds collections through purchase and gifts, and develops programs of exhibitions, publications, scholarly research, public education, and the performing arts that engage our diverse local and international audiences.”

The Getty Museum appreciates the importance of marketing. One interesting, marketing-oriented initiative of the Museum is its interactive online discussion of The Life of Art: Context, Collecting, and Display, which is on exhibit at the physical museum:

“Look closely at a work of art and you are likely to uncover clues to a fascinating past and present: an object’s intimate connection to people, places, institutions, and cultures. This exhibition takes four objects from the Museum’s decorative arts collection—a silver fountain, a wall light, a side chair, and a lidded bowl—and encourages you to explore their ‘lives’ through an interactive presentation.”

Click the image to access the interactive online show-and-tell.
 

 

Nielsen’s 2014 Breakthrough Award Winners

14 Jul

Research giant Nielsen annually examines thousands of new product introductions.

As part of its analysis, Nielsen has identified its 2014 U.S. Breakthrough Innovation Winners: “These diverse new products carry the common thread of finding and filling unmet consumer needs while demonstrating that with significant effort, game-changing innovation is possible in any category and by all types of companies.” The products are all commonly found in the supermarket.

The winning products were all introduced in 2012. We have inserted direct links to these products:

 

Companies That Have Changed the World

9 Jul

Many companies have had a major impact on business practices and our lives. And a lot of these companies have endured for a century or more.

Recently, Fortune published a list of 27 companies that have changed the world over the last century-plus.

Sorry, Apple fans — but Apple ranks only 16th on the list!

Click the image to see the full list. :-)
 

 

Who Are the Best at Customer Relationship Management (CRM)?

8 Jul

For the tenth year, a major award for the best firms in  CRM has been given by 1to1Media, this time in conjunction with Gartner.

Click here to read a summary about the 2014 Gartner &1to1 Media CRM Excellence awards.

And click the image to read the full report.
 

 

Evans on Marketing’s 20 Most Popular Posts

23 Jun

Since this blog began in 2012, several of the 900 posts have been especially popular among readers. For those who have missed any of the 20 most popular posts, here they are:

  1. Best Business Decisions Ever?
  2. Online Shopping Behavior by Gender and Age
  3. Do You Regularly Check Yourself Out at Google?
  4. A Job Skills Infographic
  5. Is It OK to Leave a Job Off Your Resume?
  6. The Volkswagen Jetta Promotes Safety
  7. Apple and Planned Obsolescence: Is This Good Or Bad?
  8. New Balance Athletic Shoes: Made in the USA — But for How Long?
  9. Great Privacy Tip: How to Go Incognito on Google Chrome
  10. The Value of Infographics
  11. Are You Trying NOT to Get A Job?
  12. Ten Tips to Help You Get a Job Interview
  13. Is Marketing a Good Career Choice?
  14. Where Consumers Will Pay More for Products from Socially-Conscious Companies
  15. 15 Traits of Superior Employees
  16. The Top Social Media Sites in China: An Infographic
  17. Do YOU Provide Too Much Online Information About Yourself?
  18. Is Banning Facebook at Work a Good Or Bad Idea?
  19. Questions NOT to Ask During a Job Interview
  20. Is Sharing One’s Salary Data with Co-Workers OK?

 

Netflix Keeps on Rolling

4 Jun

After a few hiccups (such as the introduction of dual subscriptions), Netflix is certainly on a roll again. And a large part of Netflix’s recent success has been tied to its development of original programming, including Emmy-winning House of Cards. This move has changed the business for the industry and drawn emulators like Amazon.

Here is a good infographic that shows “The Economics of Netflix: How to Make a $100 Million Show.” Click on the image for a larger version, and then scroll down to learn many interesting facts about the economics of programming.
 

Economics of Netflix
Source: GreatBusinessSchools.org

 

Dos and Dont’s for Your New Job!!

18 May

Congratulations to all of you who are about to embark on a new job. Now, it is important to do everything you can to excel at that job. Have you thought about this enough? Getting the job is just the start. This post contains both some dos and don’ts. The don’ts are presented first.

According to Yun Siang Long, writing for Careerealism, here are five DON’Ts for how to  behave at your new job:

  1. Having a ‘better than thou’ attitude — “No matter how skilled and how knowledgeable you are in your field, be humble. You are there to contribute, not make people feel bad about themselves.”
  2. Comparing the previous company to the present — “Frame your suggestions in a friendly manner. Comparing it to your previous company and saying how great it was will just hasten your career suicide.”
  3. Expecting respect and trust — “Respect needs to be earned and trust can only be gained through time and work quality. You have to work at it. This is a new company and you are only as good as your last project.”
  4. Being rude — “It’s bad enough that being rude anywhere will make you unwelcomed. It is worst if you are rude at your new workplace.”
  5. Disregarding the existing company culture and dynamics at the new job — “Every company has their culture and internal dynamics. Learn these cultures whether you like them or not, understand the internal dynamics that is at play. Do not be judgmental.”

 

Now, for five key DOs for how to behave at a new job from RedStarResume, as presented by Careerealism:

 

L’Oréal Ups Its Product Mix in China

20 Apr

L’Oréal is a leading global beauty-care company: “For more than a century, L’Oréal has devoted itself solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence, and open up to others. L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy, and safety. It pursues this goal by meeting the infinite diversity of beauty needs and desires all over the world.” The firm’s annual sales are nearly $30 billion worldwide.

Among L’Oréal’s leading brands are L’Oréal Paris, Lancôme Paris, Giorgio Armani Beauty, Yves Saint Laurent Beauty, Ralph Lauren Fragrances, Maybelline, Cacherel, and Garnier. According to the firm’s 2013 annual report, these are its top cosmetics markets as forecast for the year 2025.

Loreal global

 

With the rapid growth of the Chinese market, L’Oréal is greatly ramping up its efforts there. For example, Laurie Burkitt reports for the Wall Street Journal that:

“As part of its shifting China strategy, L’Oréal recently closed on its €636 million deal ($882.9 million) to acquire Magic Holdings International Ltd., the Chinese owner of the MG brand of beauty products. MG sells 167 different kinds of paper-peel and mud masks across China, ranging from chamomile allergy-relieving to red wine complex whitening. L’Oréal will first look to expand MG masks in the brand’s home market, where the French company is refocusing after pulling its mass-market Garnier beauty-products brand amid intense competition.”

“‘If you are a beauty company, you need to have a Chinese skin care brand,’ said Alexis Perakis-Valat, executive vice-president of L’Oréal’s Asia Pacific region, in an interview. ‘Skincare is to China what makeup is to the U.S.'”

Click the image to read more.


 

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