Tag Archives: success

What Companies Generate the Most Revenue?

1 Feb

The infographic below from Book Your Data “breaks down the American companies who raked in the most revenue per state for 2014 and 2015 and also identifies the top five companies per world regions including North America, Latin America, Africa, Europe, Asia, and Australia.”

Click the infographic for a larger version.


The Revenue of the US's Biggest Brands - BookYourData.com - Infographic
BookYourData.com
 

Quotable Career Tips from Business Leaders

19 Jan

Do you want to be a better leader? If yes, take a look at these leadership tips in the form of quotes by prominent  executives as compiled by the National Retail Federation.

Click the image for a larger version.

NRF Quotes
 

Best Wishes for the New Year!

31 Dec

Evans on Marketing wishes you and yours a happy 2016. We hope you are healthy, happy, safe, and productive in 2016.

Please Note: We’re up to almost 1,300 posts in 18 categories. There are many videos and infographics. Sign up and join us. :-)

 

Presentation1
 

May the Force Be with You — and Your Toys

1 Dec

Although the latest installment in the Star Wars saga is first opening wide on December 18, toy makers and retailers have been revving up for an expected holiday bonanza.

According to Bloomberg Business:

“After Star Wars Episode III: Revenge of the Sith hit theaters in 2005, Star Wars toy sales jumped 385 percent from the year earlier. Since then, the property has been among the top 10 selling toy properties, according to NPD Group. With Disney its backer, the newest Star Wars film is poised to knock toy sales out of this galaxy. Bloomberg’s Ramy Inocencio digs in to the Star Wars toy invasion in the video below.”

 

 

The Effect of Online Ratings on Consumer Behavior

28 Oct

Amazon has shown customer reviews and ratings for years. Many other retailers have followed suit. So, a vital question is: What is a good online rating score for a retailer or a specific product? The results of a recent study may surprise you, since a 5.0 out of 5.0 rating is NOT the one eliciting the most customer purchases.

As reported by Retail TouchPoints:

“While every retailer pushes for perfect ratings to illustrate the effectiveness of their products, these ideal ratings may not be optimal for sales. On a scale of one to five, the likelihood of purchase peaks for products with an overall average star rating between 4.2 and 4.5, according to research from Northwestern University.”

“Above 4.5, purchase likelihood drops as the rating approaches five stars. Five-star reviews actually are often considered ‘too good to be true’ by the consumer. As counter-intuitive as that logic may seem, negative reviews can have a positive impact because they help establish trust and authenticity with the consumer.”

To download the full Northwestern University/PowerReviews study on online ratings, click the image below. NOTE: A free signup is required.
 
 

 

Food Brands Capitalizing on Instagram

15 Sep

Since its founding a few years ago (October 2010), Instagram has become extremely popular. According to the social medium’s own Web site:

“Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos.”

How popular is Instagram today? According to Craig Smith, writing for DMR, Instagram:

  • has more than 300 million active monthly users, about 80 million in the United States.
  • is used by roughly the same number of males and females.
  • skews toward younger people, with 90 percent of users younger than age 35.
  • is utilized by 30 percent of social media users in the United States.

As a result of Instagram’s popularity, more and more marketers are including Instagram in their promotion strategy. For example, Lindsay Kolowich — writing for HubSpot — notes the following:

“There’s a reason food is such a popular subject for Instagram posts. Who doesn’t like scrolling through pictures of neatly arranged acai bowls, pastel-colored dollops of ice cream, and sandwiches bursting at the seams with sprouts and peppered tomatoes? Let’s be honest: We all love a good food picture. The emphasis is on ‘good,’ though.”

“If you’re in the business of selling food products — or drink products, for that matter — then it’s incredibly important to know how to take appetizing pictures. Today’s consumers expect you to use visual platforms such as Instagram and Facebook to promote your products, offer recipe ideas, announce events and promotions, and show off the human side of your community and culture. (Check out this list of photo editing apps for help.)”

“What does a great food brand Instagram account look like? To give you a little inspiration, we’ve found 15 food and drink brands that are getting noticed on Instagram. Check them out see how to use the visual platform to and gain fans, followers, and loyal customers.”

Here are Kolowich’s top 5 food brands on Instagram. Click the image below for the full list of 15 food brands.

  1. Bien Cuit — “The phrase ‘bien cuit’ is one French chefs often use to describe the darkest, crunchiest loaves of bread. It’s also the inspiration behind the name of this New York City-based bread company, which takes consistently clean, symmetrical photos that combine dark, rich colors with off-white or block-colored backgrounds. Its images are always sharp so you can practically hear the bread cracking in half.”
  2. FOMU — “FOMU markets itself as an ‘alternative ice cream’ company, so it’s no surprise they use their Instagram account to post pictures of their non-traditional flavors, such as mulled cider, cardamom pistachio, and maple bourbon walnut.”
  3. Forequarter — “Forequarter is a restaurant in Madison, Wisconsin, known for its unique and ever-changing menu. They keep their customer base up-to-date on the most delicious new offerings by taking teaser photos of them, which are always colorful and meticulously organized.”
  4. Oreo — “This well-loved brand uses its Instagram account to get creative with the classic cookie. They tend to use bold, block colors like bright blues, pinks, and yellows to form a contrast with its black and white cookies. Scroll through the Instagram feed, and you’ll notice they post a handful of photos on a single theme for a short time.”
  5. Pabst Blue Ribbon — “For only posting about one product — a can of beer — Pabst Blue Ribbon sure knows how to get creative. Its Instagram feed is chock full of crowd-pleasing photos in keeping with the brand’s cool, artistic vibe. For example, the drawing of a Capri Sun filled with PBR is a great example of nostalgia marketing to the coveted millennial audience.”

For What Career Are You Best Suited?

10 Aug

Are you uncertain about the best career path for you? Have you ever taken a career aptitude quiz?

Here’s an interesting, easy, and fun “Career Decoder” quiz from Careerealism to encourage you to think more about your career options:

“Using a series of ‘would you rather’ questions, we navigate you through a quiz that determines where your strengths in the workplace connect to your motivation. The result? A breakdown of your workplace ‘personas’ and how they contribute to the success of the organization.”

“Why should you take the test? The first step in being able to build a stronger personal brand and career development strategy is knowing what value you bring to an employer. This quiz will help you map out your strengths so you can start to market them more effectively!”

“How long will it take? There are 20 questions total and it will take you less than two minutes to complete. Yet, don’t be fooled by how quickly you can complete it. The results are accurate and compelling – you’ll see!”

 

Click the image to begin the quiz. [NOTE: Once you complete the quiz, you will have access to a variety of career-related videos!!!!!]


 
Here is the URL to the videos. NO PEEKING. Do the quiz first. :-) : http://www.careerealism.com/career-decoder
 

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