Tag Archives: success

What Any Marketer Can Learn from Amazon Prime

3 Jan

Although some firms truly get the value of strong customer loyalty programs, there are others that still don’t. The current king of customer loyalty programs is Amazon with its Amazon Prime.

The effectiveness of Amazon Prime is noted below. But let us first describe why the program works so well:

  • There are multiple options: Amazon Prime, Amazon Prime for Students, and Amazon Prime for Moms.
  • There is a charge to participate in the program, which means that members will patronize Amazon to be sure they receive benefits for which they pay.
  • The benefits are numerous and desirable:
    • Free two-day shipping for many items with no minimum purchase amount — and the possibility of free Sunday deliveries through the U.S. Postal Service
    • Kindle Lending Library — one free monthly download on select E-books
    • Prime Instant Videos, many of which can be viewed for free
    • Prime Music — many songs available for free streaming
    • Prime Photos — free unlimited photo storage on the Amazon Cloud

How effective is Amazon Prime for the retailer? According to eMarketer:

“In September 2014, RBC Capital Markets surveyed more than 4,000 Amazon customers in the US and found that 37% were Prime members. How important are loyalty programs to regular customers of the E-commerce giant? If their purchasing habits are any indication, then very.”

“Prime members are more likely to order items from Amazon.com because they know the items will be shipped quickly. Prime members also spend more. While non-Prime customers said they had purchased items with prices below $25 and between $25 and $100, Prime members were throwing down money for bigger ticket values. The disparity between the two groups’ purchasing habits showed most starkly beginning at the $201 mark, where 18% of Prime members compared with only 8% of non-Prime customers.”

Click the chart to read more from eMarketer.

Don’t Forget Small Business Saturday

26 Nov

Nestled in between Black Friday and Cyber Monday is a newer shopping promotion called “Small Business Saturday.” It generates several billion dollars in revenues annually. Founded by American Express in 2010, this shopping day is intended to promote the importance of supporting local businesses:

“In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need — getting more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving. The single day has grown into a powerful movement, and more people are taking part than ever before. This year, the big day is Nov 29.”

Small Business Saturday 2014
 
To assist small firms, American Express offers many tips. Click the image to see them.

Small Business Saturday 2 2014
 
And to assist shoppers, American Express has a locator for participating stores. Click the image to access it.

Small Business Saturday 3 2014
 

The Story of How Google Works: A Slideshow by Eric Schmidt et. al

6 Nov

Here is an interesting slideshow from Google that covers its evolution as a company. Fun stuff.

 

 

Social Media Success: Three Examples

28 Oct

Many social media campaigns do not live up to company expectations. We can learn a lot by studying the successful campaigns of others.

Sanderson, which delivers software for manufacturing and multichannel retail, has put together a slideshow illustrating three good global social media campaigns, by Topshop, Tesco, and Toys “R” Us. The slideshow also offers several tips.

 

Great Advice from Successful Business Founders

22 Sep

Our most popular post to date — by far — has been The Best Advice Received — and Passed On — by Leaders of Industry.” That post referred to advice by some of our best-known business “luminaries,” who have managed large firms.

However, there is also quite A LOT that we can learn from the entrepreneurs who have introduced and managed successful businesses that started out quite small.

Recently, Entrepreneur‘s Matt Villano interviewed several company founders and titled the article: “The Best Business Advice You’ll Ever Get.” [Notice the similarity in the title of our earlier post. :-) ] As Villano notes:

“Being an entrepreneur doesn’t mean you have to go it alone. Most successful business owners will tell you they could not have accomplished their goals without help — from a mentor, colleague, even mom and dad. For many, their ability to evaluate, internalize, and act on the counsel they received was instrumental in getting their companies off the ground. In an effort to tap some of this wisdom, we called on business gurus to tell us the very best piece of advice they’ve received. From hiring to philanthropy and more, their responses were as varied as the companies they run.”

These are some the executives whom Villano interviewed and who provided advice:

  • Dennis Crowley, CEO, Foursquare
  • Rick Alden, Founder, Skullcandy
  • Petera Relan, Founder, 9+
  • Sheila Johnson, Founder and CEO, Salamander Hotels & Resorts
  • Melinda Emerson, Founder and CEO, Quintessence Group
  • Christine Day, CEO, Luvo
  • Rehan Choudhry, Founder, Life is Beautiful
  • Reece Pacheco, Founder, Shelby.tv
  • Nick Lazaris, President and CEO, Coravin

Click Dennis Crowley’s photo to read Villano’s full interviews.
 

Photo © Ewan Burns

 

ClickFox’s 2014 Brand Loyalty Survey

19 Sep

ClickFox, a firm specializing in the analysis of customer experiences, has released the results of its 2014 brand loyalty survey: “ClickFox research this year identified Apple as the top brand consumers can’t live without for the third consecutive year. Amazon, Dell and Coca-Cola tied in a distant second to Apple as the most revered brands in the study. Starbucks, Google and Microsoft fell slightly from their top rankings in the 2013 ClickFox Loyalty Survey.”

Here is an infographic from ClickFox on the 2014 study.
 

 

Social Media Maturity: An MIT Infographic

9 Sep

Some firms and individuals have reached a level of maturity with their use of social media — based on their levels of experience and activity. Others are still at the early or developing stages of social media use.

Recently, MIT’s Sloan Management Review did a global study on this topic: “The findings from our July 2014 global study on social business indicated that ‘social business maturity’ is related to the level of results that companies achieve. A new infographic illustrates how social business creates value, and outlines the primary drivers for companies seeking to advance toward social business maturity.”

Here is that infographic.
 

 

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